Each company has its own trademark, which should contain the essence of the organization, its goals, mission. The combination of all this is a logo. You can create it using graphic programs. This article will reveal some of the secrets to help design the most successful logo. You can make it yourself in Adobe Photoshop ("Photoshop").
The logo is needed so that the buyer can highlight the goods of a certain company in his mind. According to psychologists, the visual information of a brand influences a person's decision making. It communicates the essence of the business and emphasizes the image of the company.
Now let's figure out how to create a company logo. First of all, you should think about the idea of such a symbol, because it is created once and for all. Otherwise, the buyer will consider the organization fickle and lose confidence in it. To get an idea of the logo, you can look at the trademarks on the productsin the supermarket or on those that are at home. For a more successful result, it is necessary to specifically establish the type of activity of the company and study its environment, explore competitors: identify their strengths, which the logo will contain. It must be created taking into account the following requirements:
- brevity;
- clarity (simplicity);
- quality (style is not lost when resizing);
- in a monochromatic color scheme, its semantic meaning is not lost.
Now you can sketch out a few options that can spark new ideas. After that, responsible creative work on the design begins: the shape of the text, the combination of colors and the various details that the logo can contain.
You can create this trade symbolism with the help of modern graphics programs. For example, using Corel Draw or Adobe Photoshop. They allow you to approach this important procedure with maximum convenience and provide scope for the realization of the developers' imagination. Let's look at the instructions on how to create a logo in Photoshop (Adobe Photoshop).
Step 1. Run the program.
Step 2. We open a new document. To do this, in the "File" menu, click "Create" and select the size of the future page - 400x200 or 600x200. The extension should be 72, set a transparent background and write the file name.
Step 3. In the toolbar, click on the "text" (the letter "T") and select "Horizontal Text".
Step 4. On panelwith the choice of fonts, set the look you like, bold. Please note that not all options work when writing Russian text. Size - 12 pt.
Step 5. Now we write the text of the logo. Then we click on the "Text" tool and use the "Move" (pointer with a cross-shaped arrow) to move the inscription to a convenient position.
Step 6. You can change the color of the letters. To do this, click on "Text" and highlight what is written with the cursor. Then, from the color palette in the "Swatches" tab, select the one you like the most. If the choice does not suit you, then you can choose the shade yourself. To do this, under the vertical toolbar, click on the square with the reflected color.
Step 7. Lettering style. You can make the text voluminous or with an inner glow, give it a shadow at any angle. You can apply a texture, add gloss, apply a gradient. To do this, in the right panel in the "Layers" tab, double-click on the layer on which the text is located.
Step 7. If desired, you can make a curved logo. The following action will help to create an inscription in the form of an arc or to give a bulge: click on the “Text” tool, find the “Creates deformed text” tool in the top panel (the letter “T” above the arc) and select any shape you like in the window that opens.
Step 8. We cut off the extra fields using the combination "Image" - "Trimming". The Move tool must be installed.
Step 9. Saving the document:"File" - "Save As".
You can add a shape using the "Rectangle" tool (right-click to select a circle, oval or rectangle), fill the shape with the "Fill" tool. The "Style" section on the top toolbar will allow you to make a believable button. If desired, actually form a nice emblem.
Each logo is created individually for the company, so copying it is strictly prohibited. A successfully designed sign instills confidence in customers and creates a positive attitude.
