Vlogging is one of the most popular and profitable hobbies of our time. Agree that you ever dreamed of a million subscribers, fame, recognition and huge earnings on advertising? Unfortunately, the time when a YouTube channel was something new, unusual and extremely profitable is over. Now there is a huge competition on this site, and it has become very difficult to come up with a unique idea.
Now let's say that you have the desire, opportunities and an interesting idea for a vlog. But how to promote a channel on YouTube? How to attract subscribers and achieve recognition? In this article you will find a lot of information on how to take the first steps and how to promote a channel on YouTube.
First Steps: Your Channel Content
The main thing for a good video blogger is high-quality, unique, interesting and - most importantly - regular updates of his channel. After all, if you shoot good videos, then subscribers will definitelywill appear to wait for updates from you. And if they are not, then people, respectively, will unsubscribe. You may not do optimization or advertising, but if your videos are interesting, then the channel will definitely start to be promoted.
The concept of regularity
For each person, the concept of "regularity" means a different period of time. For some it's a day, for others it's a whole week. As for the regularity in filling your channel with content, it is recommended to “upload” new videos at least twice a week. Of course, if you made a series of videos, and then forgot about your hobby, then subscribers will still appear. But since you are reading this article, it means that you are wondering how to promote a YouTube channel as quickly as possible! And for this, you should upload your videos as often as possible.
For example, by adding 50 videos to your channel, you can get about 3,000 subscribers (assuming you forget about your hobby). However, with the regular release of stories, the growth of subscribers will be about 10,000 per month. Significant difference! Therefore, if you already have a couple of good videos, then it is better to upload them gradually, and not "in a crowd".
Pay and promote
Many novice bloggers ask the same question: is it possible to promote your channel without much effort, just by paying a certain amount? But do not confuse the concepts of "promotion of the YouTube channel" and "promotion of the site or project." Absolutely any site can be developed with the help of advertising and SEO. With a blog itwon't pass. After all, the main criterion for the correct promotion of the site is its place in the Google search engine and the number of unique visitors. And the main criterion for the promotion of a video blog is the interest of people. If a person easily enters and exits the site, leaving his mark on the statistics, then he needs to watch at least one video on your channel in order to stir up his interest and subscribe to updates. Therefore, you will not be able to properly promote your channel with spam or advertising. A person is not a robot, and it is quite difficult to deceive him.
Is there really no point in advertising?
Of course there is. Advertising to some extent will help you get promoted, at least at the initial stage. For example, thanks to promotional messages, random visitors will find out about your channel and go to it. And here your main task is to keep these visitors, and for this you need to shoot really interesting videos.
The more views the better
Of course, no one will argue with this golden rule of YouTube. And its essence is this: by subscribing to the channel, the user receives automatic notifications of all new videos. This is very convenient for him, because he does not have to “comb” the entire YouTube, but you can only watch what is really interesting. As a video blogger, this is doubly beneficial, because the more views your video gets, the higher its position in the search will be - and this is a direct road to even more views and subscribers.
Followers vs Views
But don't breakhead over the question of what is more important: subscribers or views. Of course, the second option, because it is the subscribers who influence the position of your videos and channel in the search. And views will raise to the top only one single video. Therefore, your main task is to get as many followers as possible, not views.
Channel link
Don't forget about such an important point as the link to the YouTube channel. This is your best assistant in channel promotion. After all, each video has an annotation line, which means that any entry can be placed there. And here you should leave a link to your channel, adding positive encouraging text, like: “All the cool guys click here!” or “Stay up to date with all my new videos!”
After all, people themselves are quite lazy (and the Internet also contributes to this laziness). Therefore, it is unlikely that they will remember your channel or want to look for it again. Poke their nose into the link so they subscribe! Of course, this is not the most effective method, but without leaving a link, you will not get a single new follower at all.
And one more important point: leave different tags in the annotation. For example, to other videos (you can use your own or someone else's). This technique will keep the viewer on your channel. Let's say you made a video with tips on how to get the best bench press. Great, the user has watched your video to the end. But what he will do next - will he sign or simply leave - is unknown. Therefore, one or several minutes before the end of the video, place an annotation for a new video - about the bench press of the same barbell, but inlying position. This will increase the level of interest in the channel.
Voice prompt
Another option for an invitation to subscribe is a voice call. This means that in your video you have to ask viewers to subscribe. The classic trick: “Subscribe to my videos, put “likes”, tell your friends!” You can also point your hand to the subscribe button or add an interesting visual effect. On the technical side, this is the most effective method to attract people to your channel.
Main rule
Remember: none of the above methods will work if the videos on your channel are dull and boring. And to prevent this from happening, think about each video, create a plot, make high-quality editing. Give people information so useful and interesting that they don't even have a choice whether to subscribe or not. Convince users that they can't do without your channel! Constantly work on it, and after a while you will gain a lot of subscribers!
Creation process
Promotion is half the trouble. But how to make a channel on YouTube? Let's try to figure it out.
You already know how to promote a YouTube channel at the initial level. But first you need to create your own account on the site and log into it. By the way, if you have a mailbox or an account on the Google network, you can log in using it. Enter your data using the instructions, come up with an original and interesting name (remember that your name is the name of your channel), and - voila - you havehas its own YouTube channel. Don't forget to set it to privacy.
Design
Now let's talk about the design of your channel. To do this, click on the "Add channel design" button. First you need to choose a background for the YouTube channel. It can be an image suggested by the site or a picture from your computer. Of course, it is preferable to upload images for a YouTube channel yourself or even use copyright ones - this way your channel will get more attention from users. In the "Settings" section, you can change and design your channel the way you want. The main thing - do not forget to press the "Save" button in time.
Photo for YouTube channel
Never forget the design! Of course, the question "How to make a channel on YouTube?" very important. Moreover, it is your key to success! But that's not the only thing you need to know. A YouTube channel photo is not just a cover image, because if you add a high-quality start image to your video, the loy alty and interest of subscribers will increase. And if you don't know where to find background photos or videos, you can easily download high-quality and interesting cover collections.
Top YouTube Channels
Don't forget the important things like your blog reviews! Users can leave them in the comments to the video or even PR you on their blogs. Also, every novice video blogger needs to know, and if possible, follow the most popular YouTube channels, take them as a basis. People respond very positively to such channels, and for you it iswill serve as an excellent motivation (after all, every blogger with a million subscribers once had none). And if inspiration decides to run away, then the “masters” can always find a couple of interesting ideas. So, here are the best channels on YouTube - exactly those that collect the best user reviews.
- Adamthomasmoran. He is +100500, or Maxim Golopolosov. The channel focuses on reviews and "trolling" of funny videos found on the Internet. Max is the owner of over five million subscribers and almost a billion views. His channel can be safely called one of the most popular on YouTube in Russian, and the number of rave reviews about him just rolls over. However, as well as negative ones: many users are not satisfied with the abundance of swear words in the video, and therefore they express their dissatisfaction through reviews.
- Comedoz. The channel tells about the funny adventures of drug addict Pavlik, who dabbles in drugs and uses profanity. The author of the project, Pavel Radontsev, managed to attract more than a million followers to his sketches and even won a plot in the popular TV show Let Them Talk. "Take some more!" - this is how users respond to his video. However, older people are not satisfied with these videos because of their meaninglessness, and at the first opportunity they scribble angry reviews.
- Maddyblog. Video game reviewer Ilya Maddison quickly gained popularity on YouTube. Perhaps because, to some extent, he was an innovator in the field of reviews. One way or another, more than 500 thousand people like sincere and obscene game reviewsYouTube users. "Fill in new vidos, but more!" - the audience responds to his videos. Judging by the reviews, behind the abundance of abusive words lies an interesting and extraordinary opinion about gaming innovations, and this is what attracts viewers.
- StopXAM. The project of the Russians, who pasted the inscription: "I don't care about everyone! I park where I want!" on illegally parked cars, has gained immense popularity. Each of their "disassembly" with the owner of a comical sticker earns at least one million views and a lot of positive feedback. In their reviews, people often write that they just like to look at the negatives of others. One way or another, I want to believe that the project has a positive meaning.
- TheKateClapp. Katya Klep is the most popular beauty blogger in Runet. She shoots videos on topics that get the best reviews from girls: what cosmetics to choose, how to find a guy, where to order clothes from, what movie to watch, etc. Has been making videos for over 5 years (2 million subscribers), but popularity has skyrocketed after shooting vlogs (blogs about life). Guess what kind of reviews girls write on the channel? Of course, only enthusiastic and full of cute, truly girlish expressions.
- BadComedian. The owner of this channel (and with it 600,000 subscribers) became famous for his extraordinary ability to subtly ridicule the worst representatives of cinema, such as "Divergent" or "Corporate". Everyone laughs at his hilarious analyzes of films, and in the reviews you can often find gratitude from those who wishwatch the movie "Saw": the channel made this horror movie completely unscary.
- This Is Horosho. Despite the fact that Stas Davydov is an "older" version of Max +100500, the popularity of the show "This is good" is somewhat inferior to "+100500". Stas has about five million followers, but there are a little more releases. On his channel, Stas also talks about the various videos that users send him and makes fun of them. But users complain about too peculiar humor. Perhaps this was the reason for the lower popularity.
Conclusion
Now you know how to create a YouTube channel, how to promote a YouTube channel and where to look for inspiration. The main thing is not to be afraid of difficulties and remember: interesting videos will always find their subscribers!
