YouTube is not just a video hosting platform, now this service has become a way of earning for many users. The number of video bloggers on the resource is already off scale, but it continues to grow every year. That is why YouTube channel analysis is necessary to understand audience behavior and work on attracting subscribers.
Popularity
YouTube has become a place of income for many people. At the beginning of its development, the platform was a place where everyone could express their creativity and work on interesting projects.
Now, unfortunately, many people come here for profit and rarely think about quality content. Therefore, we have to watch strange videos that do not make any sense, but created in order to gain subscribers and views. But since such videos basically exist on the platform, there is a demand for them, and accordingly, we ourselves are to blame for what YouTube has become.
Creative people
But not everything is so bad, and YouTube still comescreative people who can teach something and tell something new. Here musicians, artists, dancers try to realize themselves. Here even programmers and researchers become creators of something interesting.
Before you start working on your blog, you should take it seriously. You must understand that videos alone will not be enough to advance in this incredible competition. You will have to deal with more mundane things, such as analyzing the YouTube channel, collecting statistics, analytics and optimization algorithms.
Analysis
Why might YouTube channel statistics be needed? To begin with, you will have to find a few of your main competitors who can come up with new ideas. But not only creativity will have to be drawn from them. You will need to analyze the videos and the competitors' channel as a whole.
What specifically you will need to be interested in:
- study the dynamics of subscribers and views;
- analyze content update frequency;
- mark the reaction of the audience to a particular video;
- notice the theme of the advertisement used in the video;
- keep track of what and how competitors are filming, as well as what techniques they use to create videos;
- understand tags and key phrases;
- understand the channel's financial capabilities and potential.
Competitor Analysis Services
Since when creating your own video blog it is extremely important to work with the analysis of other people's channelsYouTube, then it is with this question that you should start. There are many services for viewing competitor statistics, but not all of them work correctly, some may distort data, etc. Therefore, you should pay attention to Whatstat, Socialblade and Kedoo.
The most popular of these right now is Socialblade, as it does a good job of collecting statistics in general. But for some time now, he began to hide information about the media network to which the channel is connected, and not everyone can handle the English interface.
Whatstat
This is a good service with a rating of Russian-speaking accounts. It does not have extended statistics, but this data is enough for many to understand the competitive environment. You will be able to see the number of views, subscribers and even estimated income.
How to check? To do this, you need to copy the link of the channel whose statistics you are interested in, then paste it into a special search field of the Whatstat service. After that, a table will appear in which statistics will be displayed taking into account the growth of subscribers, the increase in views and the estimated income for a certain period (from a week to 90 days).
Socialblade
Analysis of the YouTube channel can also be done thanks to this service. By the way, it works not only with video hosting, but also with Instagram, Twitter and other popular foreign social networks.
YouTube account data is presented here in great detail. If interpreted correctly, thenfind out why a competitor collects a certain amount of traffic and what are its prospects.
To analyze a YouTube channel, you need to copy the account link and paste it into a specific resource field. The site will display information about subscribers, views, the number of videos, the date the account was created. You can also track up-to-date information about the growth / decline of the audience for the month.
The channel rating from A to F is immediately indicated. Each of them has an intermediate position "+" and "-". Socialblade gives detailed information about the estimated income. For a better understanding, there are also graphs for several parameters.
Kedoo
Analysis of the YouTube channel by subscribers can be done in this resource. In addition to these statistics, the service shows views for a certain period. By the way, you can immediately find out about the media network to which the account is connected.
For analysis, go to the "Partner search" tab on the site, and then enter the name of the account to be checked. The results will include full statistics to help you analyze the situation.
Analyze your channel
When you decide to create your own blog, you will need to regularly analyze the YouTube channel audience, track user behavior, take into account views and subscriptions. You can use YouTube Analytics for this.
This is a popular free tool that is locateddirectly on the video hosting site. To go there, you need to click on the profile picture, select "Creative Studio", and then click on YouTube Analytics.
Here is a very extensive analysis of the YouTube channel by subscribers, so at first you will have to study the interface and the capabilities of the service. Here you can find:
- data on view time, number and average;
- likes, dislikes, comments and reposts that indicate engagement;
- followers and videos in playlists.
Top 10 of your videos are listed at the bottom of the page. It has watch time, number of views and likes. This way it will be clear what your audience likes, and accordingly it will be easier to work on the content plan.
The "Overview" block also contains information about the audience: demographics, geography, traffic sources and playback locations. All this will be quite enough to conduct an express audit. But you can get more detailed data.
YouTube channel views are shown in almost every section here. For example, real-time data is updated every 10 seconds, so you can see the number of views at a glance. You can also go even further and explore the schedule of specific videos.
If you want to increase the amount of time you watch a video, you'll have to study when users turn it off. Thus, it will be possible to understand what forces viewers to close the tab or watch other videos. There is a theory that forIt takes 15 seconds to hold a person's attention. If he does not leave during this time, then, with a high probability, he will watch the video.
In general, if you carefully study the statistics, figure out how to use YouTube Analytics, you can absolutely understand your audience and improve content accordingly.
