"Aliexpress" is an online hypermarket of goods from China. It has long left behind American and European stores, as it attracts buyers with its low price and good quality. Many people want to not only buy, but also sell goods on the Chinese online marketplace. Therefore, novice businessmen are thinking about whether it is possible to sell on Aliexpress.
Why is selling profitable?
According to the Association of e-commerce companies, Russia is ahead of other countries in terms of the number of buyers. And it is not surprising that today the inhabitants of the Russian Federation are thinking about how to sell on Aliexpress from Russia.
Benefits of trading:
- no need to create a separate online store;
- there is no need to engage in advertising on your own, as "Aliexpress" constantly attracts new customers;
- you can sell products of almost all categories;
- you can trade from a warehouse in Russia;
- in the delivery method, you can specify the Russian Post;
- wide choice of wayspayment;
- opportunity to enter the Western and European markets with successful trading.
Cons:
- registration and instructional videos in Chinese;
- high sales commission.
Despite the disadvantages, Russian businessmen clearly understand that it is profitable to sell with Aliexpress.
Who can open a store on the portal?
Initially, "Aliexpress" was conceived as a trading platform for the sale of goods from China. But over time, the creators decided to move to the global market, and they did it easily. But there is one difficulty that does not allow foreigners to become sellers. A person must live in China, have the required number of documents and fulfill certain conditions to start trading. In addition, the complexity is the sending of goods. Sellers on Aliexpress post photos of goods on the platform, and after receiving the order, they go to the warehouse or store, take the desired unit and send it to the customer. Such a scheme allows you to deliver the goods on time.
But in 2016 the situation changed, and the Russians got the opportunity to open a store. The company "PickPoint" (PickPoint) acted as an intermediary between the Chinese hypermarket and citizens of the Russian Federation. Russians who are thinking about how to sell on Aliexpress should go to the company's website to register. To do this, they must meet the following requirements:
- be legal entities;
- have your own registeredtrademark or other brand's marketing authorization;
- price of goods on "Aliexpress" should not be higher than the cost in a real or virtual store.
How to open a store?
If you meet these requirements, then you need to proceed to the following steps:
- conclude an agreement with "PeakPoint" for the provision of services;
- register your company's "Personal Account" on the company's website;
- fill out and send an application to create an account on "Aliexpress";
- choose a design template for the future store;
- in accordance with the "Aliexpress" directory, assign the correct categories to products;
- fill out the company and brand card;
- fill out the form about the methods and conditions of delivery;
- upload at least 10 product categories.
Next, you need to wait for the store to connect to "Aliexpress". It may take 14 to 21 days.
How to increase sales?
After the store is open, it should be actively working. This requires a manager who will know how to sell goods on Aliexpress from Russia. His main duties will be to:
- respond to customer inquiries;
- process orders;
- upload track numbers to "Aliexpress" and "PeakPoint".
Thus, the seller must comply with a number of conditions:
- give to potentialdetailed information about the brand to the buyer;
- describe the product in as much detail as possible with a lot of photos, a dimensional grid and a color palette;
- discount and give coupons;
- indicate the exact weight and size of the parcel in the delivery (it is desirable that the delivery be free);
- reply, if possible, to all reviews, and argue your point of view on negative comments;
- when choosing a delivery method, it is better to choose the one where there is a track (in this case, in case of loss or theft, the seller will be compensated for the damage);
- register the participation of goods in promotions.
Promotions
These are sales aimed at attracting customers, which leads to the sale of stock, increasing sales and attracting new customers. Promotions can be internal, when the store creates its own promotions, and large-scale within the "Aliexpress", when the events are formed by the hypermarket itself.
Every month, Aliexpress holds three types of large-scale promotions:
- 1-3 times a year. The action is announced in advance in the press and on the Internet.
- 1-3 times a month. Announcements are made on Thursday, and the sale is held on Monday.
- 1 times a week. Goods are placed in the "Mall", in the sections "Hot items" and "Discount of the day".
To participate in the promotion, the seller uploads a photo of the product to the "Promo" section, and after it is approved, the item will participate in the sale. Format, term and size of discountsin-store sales are determined by the seller.
What is profitable to sell?
If you not only do not know how to sell on Aliexpress, but also have no idea what to sell, then the following information will come in handy. According to requests, the most popular categories of goods are clothing, souvenirs, jewelry, mobile phones and household appliances. If you have a desire to engage in the sale of goods in a narrow specialization, then know that such a business can also be a good success. For example, you can open a shop with:
- tea, coffee and other durable products;
- handicraft items;
- sporting goods;
- goods for a specific hobby (photography, music).
What can ruin a store's rating?
Any new activity without knowing the nuances can lead to unpleasant consequences. Same with the online store. Even if you know how to sell goods through Aliexpress from Russia, opened a store, selected categories and uploaded photos, this does not mean that the system will work smoothly.
For a successful business, try to avoid the following mistakes:
- post the item in the correct category, otherwise the seller will be penalized;
- ship on time;
- if possible, enter the track numbers into the system immediately after receiving them, because if this is not done, the order will be canceled;
- check track numbers before entering intosystem;
- try to avoid disputes and resolve conflicts with buyers amicably.
This does not mean that you need to work at a loss. The customer is not always right, and Aliexpress will only resolve the dispute in favor of the customer if the customer is indeed right.
Additional ways
What to do if you can't sell yourself? "Aliexpress" offers several ways for which it is enough to have a computer and Internet access:
- Affiliate program.
- Cashback.
- Paid purchase consultation.
- Resale of goods.
Aliexpress Affiliate Program
Almost 90% of sites that sell something use an affiliate program - a system to attract new users. Aliexpress is no exception. How it works? The site gives you a link, and you pass it on to friends, acquaintances or strangers, but interested persons. They follow this link, and the site gives you a reward - in cash, bonuses or other intra-site currency. On "Aliexpress" you can earn from 7 to 12% of the transaction, the transition to which was made through your link. And a lot of people are already doing it - bloggers on YouTube, creators of Chinese shopping groups on social networks and ordinary buyers without an audience of thousands.
Thus, it is not necessary to know how to sell on Aliexpress in order to make money on this site. You can get a linkin two ways - through the official website and through intermediary resources. The official site has disadvantages:
- it is in English;
- minimum withdrawal - $10;
- commission - $15.
After registration, you need to go to the Ad Center section, where you can get a link and a banner. To do this, you need to copy the link to the product you like, select Deep Link in the Ad Center, paste the link into the form and click the Get Tracking Link button. The resulting link is affiliate. It can be inserted into social networks, transferred to a contact or put on a blog or website. When you switch and buy a product on it, you will be charged commissions within a month.
Cashback
This is a great opportunity to earn on all purchases from 7 percent or more of its value. This can be done both through the official website and through third-party sites. You can also install the plugin in your favorite browser - almost all popular programs support cashback plugins.
Official service alibonus.com involves getting cashback in 4 steps:
- install extension;
- shopping;
- get cashback;
- withdraw money using any of the presented methods.
Cashback can also be obtained through the mobile application. Let's see how to do it:
- download a mobile application for cashback ("AliBonus", "Kopikot", etc.);
- go through the application to the stores "Aliexpress",and after a few seconds, the system will automatically direct you to the mobile application;
- make and pay for purchases in the usual way, and the cashback is credited automatically.
Most importantly, do not exit the application until the goods are paid. Otherwise, you will have to go through all the steps again.
Consultation and resale of goods
For those who are thinking about how to sell on Aliexpress, you can do another profitable business - reselling goods on social networks and forums. You can also open a small online store.
There are several options:
- sell the item you ordered but didn't fit or didn't like;
- sell a product that is currently popular according to the request pool, that is, make purchases at your own peril and risk;
- give advice on purchases, order goods and deliver to the customer, including the price of services on account of the parcel.
With this method, you do not need to know how to sell through "Aliexpress". Only the ability to click the mouse will come in handy. Trading with a good combination of circumstances is one of the most profitable types of business. The Chinese online hypermarket is a good platform for this. Now you know how to sell on Aliexpress. Having decided for yourself the question of what to offer future buyers, you can set the start for future large-scale activities.
