How to make money on Instagram from scratch: ways, instructions, recommendations

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How to make money on Instagram from scratch: ways, instructions, recommendations
How to make money on Instagram from scratch: ways, instructions, recommendations
Anonim

Flip through your Instagram feed, swipe interesting links and save files that will be absolutely useful to you in the future… Then you lazily scroll through the stories of your friends, put a couple of likes on your girlfriends - so, purely "for show", to check in, so to speak, - and put the phone aside. But five minutes later you realize again that you have absolutely nothing to do. And here you are again “sticking” into the phone, opening the painfully familiar “Insta” and rummaging through the updates. Suddenly something new happened to Buzova with her fifteen million subscribers. Or Ariana Grande's record of 152 million followers is broken by someone else. The thought of your excessive involvement in the notorious social network comes to you slowly but systematically, because you spend almost 90% of your free time there.

And whatthe most annoying thing is that you spend it completely unprofitably and inefficiently. In the meantime, they could earn their first hundreds of rubles simply by sitting here with benefit. How to make money on Instagram from scratch? How do bloggers make money out of the blue, taking their salaries off the bush, being only an object of observation by an army of thousands of subscribers? How does all this happen and is it possible to raise money on this Internet application without investments?

Blogging

In fact, there are tons of different technical ways to earn money on this social platform. And one of the most profitable opportunities today to make money from scratch on Instagram in your account is to maintain a personal blog. I must say that just a couple of years ago, in the vast Russian Internet space, this mobile application was not as relevant as it is now. Much fewer network users were registered, which, accordingly, expanded the range of opportunities and contributed to some extent to the monopolization of advertising on Instagram. Making money using this platform was much easier than it is now, in a world of fierce competition.

After the enchanting popularity acquired by bloggers Alexander Shapik and Andrey Martynov with their demonstration publicly or even more correctly, “seeing” the level of their earnings on simple blogging, many rushed to earn in a similar way. But not everyone expected success. After all, blogging has its own pitfalls. For example, to regularlynew followers were subscribed, it is always necessary to submit interesting material, regularly shoot any pranks or something that will arouse great interest not only among those who are already subscribed to the blogger’s account, but also encourage new potential profile visitors to subscribe to his channel. And the selection and preparation of really interesting content that can hold the attention of hundreds and thousands of fans is a rather difficult job these days.

Sasha Shapik (blogger)
Sasha Shapik (blogger)

So how do bloggers make money on Instagram? The main emphasis is on the popularity and recognition of "insta-celebrity". Therefore, the daily publication of photos with an intriguing, broadening horizons or just an interesting description under them is a mandatory and integral element of blogging on Insta. The more famous a person is, the more chances she has to earn on her profile, because the more offers come from managers of various commercial companies.

For all its inaccessibility, the popularity earned in the same "Instagram" gives serious advantages to the owner of an interesting account. If the project "shoots", its owner can earn about 2 million rubles. For a person who just speaks a "suspended" language, extraordinary presents his skills in short videos and just does what he likes, quite a decent fee, isn't it?

Promotional posting

Of course, advertising is the most productive and highest paying method of attracting earnings on Instagram. How to make money on your account,advertising someone's product or service? Of course, there are some nuances here, because in order for you to be offered favorable terms of cooperation, your profile must be potentially attractive to advertisers. What's included?

  • Popularity - You need to be recognizable to a specific audience of netizens.
  • Attractiveness for subscribers - you must have a certain level of followers, and "live" ones, in order for the advertiser to really benefit from working with you.
  • Active audience - the greater the number of "fans" of your page, the more often they like and comment on your posts, the higher the viral reach will be and the more recognizable the page will become for other potential subscribers.
Work on Instagram
Work on Instagram

Instagram ads are a bit different from regular TV ads, for example. This is also a kind of video, but often it is not filmed with a professional camera, but acts as a kind of “video selfie”. Optimal earnings can be carved out when the number of followers exceeds ten thousand. An account with fewer followers rarely makes a profit - only when there are advertisers specifically interested in it.

Why are we talking about "live" subscribers? Because the "wound" page visitors bring zero return. They do not comment on posts, they do not put likes, they just hang like a dead weight in the column of subscribers and do not show any activity on the page. This, inin turn, creates the impression of a suspicious account with bots in the form of followers. Such a contingent of potential advertisers is completely uninteresting. No one will offer money to the owner of a profile that is teeming with people who do not exist in real life. Namely, such subscribers are often cheated by special services and assistants for money. That is why it is so important to collect a live audience.

Relationship between blog and advertising

As you may have guessed, only bloggers and public figures can make good money on advertising. They create a post with their own hands - they write in a familiar manner so that subscribers do not suspect such an obvious advertising campaign promoted in this post, and thus draw attention to the advertised products. That is, from the outside it looks like Svetlana Loboda, for example, really uses super-resistant Pupa mascara, or something like that.

In order to make money on advertising on Instagram, it is necessary to accompany a commercial post with a hashtag or a label with a brand name, which, in fact, is required to be advertised. Moreover, everything should be done carefully and as naturally as possible. Let half of the post be devoted to some information specifically about you as a blogger that your live subscribers were interested in subscribing to. You need to keep their attention and not scare them away with frequent overt promotional projects.

Another little trick: it will be easier to make money on Instagram on subscribers if you use it in yourdescription of an advertising post, some provocative phrase that will raise a lot of questions and intrigue curious visitors to your profile. This will encourage them to actively correspond, and sometimes can lead to a whole debate between those who agree with your belief and those who disagree. In turn, a large number of comments expands the reach of the audience (that is, it is displayed as “interesting” for those who have not yet subscribed to you). They may also be interested in such topics, and as a result, they also become your subscribers, your audience grows, and the chances of attracting advertisers increase.

Advertising on Instagram
Advertising on Instagram

Likes and subscriptions

Perhaps, this is one of the easiest and most affordable ways to make money on Instagram from scratch. It is not difficult for a beginner to earn money using this method without investments. All you need to do is register your work account (it’s not entirely advisable to use your personal one in this case) and complete the tasks that potential customers require, that is, like posts with photos or videos of specific people, as well as subscribe to their profiles.

The most important and big plus of this method of earning is the ability to work at absolutely any time convenient for you, even at three in the morning, even with a child in your arms, just having access to a mobile phone and putting the cherished "hearts" under customer posts. At the same time, you don’t need to strain or be at least just an educated person - the level of professional training can be so lowand the performance of such an employee. But there is also a significant disadvantage - it is very low wages. In their reviews, many say that the average salary for such, so to speak, “positions” is three thousand rubles a month, if you don’t strain.

For those to whom such income is just a small part-time job, who are satisfied with the level of payment, this way of making money on Instagram is quite acceptable. How to start such a career? You just need to register on one of the services where potential customers live, and subsequently complete their tasks. The most famous exchanges are Qcomment, Bosslike, Prospero, LikesRock, CashBox.

Is it possible to earn on this application?
Is it possible to earn on this application?

Views and comments

All of the above services also make it possible to earn money by commenting on specific posts. Moreover, many earn money on Instagram from ordinary video views. Suppose a customer puts up a task on the exchange: you need to watch a video and leave a comment under it with a number of characters, for example, at least 500. Separately, he can pay the performer for viewing - often this is no more than 5 rubles, and the comment is paid separately. If it is so long, then you can get up to 40 rubles for it. At the same time, you simply write your opinion, in a colloquial style of speech, and already in a positive or negative way - this is at the discretion of the customer.

So, unlike copywriting and rewriting, where specific requirements for the style of writing injournalistic direction and subject to specific conditions, here you are free to write, let's say, "your philosophy." In this case, it is important for the customer to increase the number of views of his post and develop a discussion under it in order to virally reach as many people as possible and attract them to his account. Here you act purely in the role of a performer, and as a performer you receive your small fee, but, in fact, corresponding to the work performed. Using this method, even a schoolboy can make money on views on Instagram. Unless the level of payment here, unfortunately, is also minimal - purely for pocket expenses.

New opportunities with Instagram
New opportunities with Instagram

Exclusive photo sale

Today, making money on Instagram from scratch allows you to take pictures and have a creative artistic flair. If you are madly in love with being photographed and taking pictures of the world around you, this work will suit you and you will like it. Initially, you can sell your work on photo stocks: 20 rubles for an ordinary photo of beautiful nature with a view from your window on the fifth floor - this is quite decent money for the first shots. But later, when your Instagram account becomes recognizable, when your photos become more original and interesting every day, you can start earning more on it. Any of your vacation trips, accompanied by a camera taken with you or a good camera set up on your favorite gadget, will reflect a good profit for you if you capture interesting andreally extraordinary shots.

In order not to be unfounded, we recommend that you look at the work of Christina Makeeva. Unique, interesting, inspiring and simply incredibly beautiful pictures of the spirit girl fascinate with their colorfulness, realism and penetration. She sees each of her shots through the lens of her miracle camera in a different way than it is given to an ordinary viewer. She feels and correctly captures the moment, has developed the ability to catch the right angle to automatism, easily delimits the correct setting of chiaroscuro. That's why her shots are unique, that's why she has earned herself more than one trip abroad to bring her new ideas to life.

Page of Christina Makeeva in Instagram
Page of Christina Makeeva in Instagram

Online store

It is absolutely not necessary to be a real store owner in order to be able to sell goods on the Internet, in particular, on Instagram. Is it possible to make money on regular dropshipping? More than! Today, dropshipping is one of the most common methods of working with clients of direct manufacturers, since they, as suppliers, simply sell their goods through intermediaries, namely dropshippers. Being such a dropshipper, you can easily register your work account on the network, start subscribing to a specially targeted audience (for example, if it is clothes, then it is better to subscribe to the representatives of the fair half aged twenty to forty-five) and already sell the supplier’s goods with a margin.

The meaning is thata specific sales product does not pass through your hands, but is directly shipped from the supplier's warehouse to the client at the post office. Your job is to connect the seller with the final buyer. For this, you put a price under the photo with the product, taking into account your own margin. The markup is determined according to your personal wishes. If you want to take the client by quantity, then it makes sense to set a low percentage of margins. If you want to immediately receive more tangible amounts, be prepared for the fact that there will be slightly fewer potential customers, because today everyone is looking for profit and trying to catch a seller with a cheaper assortment.

Online clothing store
Online clothing store

Promotion of someone else's profile

In addition to your own online store, you can promote someone else's. Is it possible to make money on Instagram like this? Reviews of SMM specialists indicate that yes, it is possible, and quite decent money, as for working at home. But it has its own peculiarities: before you take on the promotion of someone else's profile, you need to take a self-educational training course on the system of modern promotion on the network. You also need to be familiar with the basics of commercial marketing within the Instagram network. After all, if your work does not have a result, you will not only not receive your fee, but also earn a bad reputation, which will later be quite difficult to get rid of. To avoid such incidents, do not use bots to cheat in your work - “lifeless” subscribers or a non-specially oriented audience are visible to the naked eye, not only to a specialist, but evenordinary network user. Therefore, if you take on such work, watch its quality.

Counseling

Today, your personal professional activity, based on official employment, can help you earn additional income from consulting on Instagram. How much can you earn by answering questions, conducting original trainings, or simply giving advice to interested subscribers? It all depends on the specific field of activity in which you can theoretically enlighten anyone, as well as on the level of your own qualifications. The higher it is, the more popular and popular your page is, the higher you can set the price for your consulting services.

The most demanded today are consultations of lawyers, psychologists, pediatricians. People will never stop getting divorced, suing, experiencing and enduring stress, as well as raising children. Therefore, if you have the relevant knowledge and practical skills in these areas of activity, you can start from scratch now.

Search optimization

SEO-promotion in our time is the most important tool for the promotion of various Internet sites. And it's not just for Instagram. The earnings of many today lie precisely in the search engine optimization of various sites and platforms in order to bring them to the top - to the top of the search list. The more people click on the site, the more users view the page, the longer they stay on it - the higher the level of site recognition.

Same aswith Instagram: correct content compilation, regime posting (meaning the selection of the correct time in order to reach as many potential viewers as possible), as well as assigning the necessary and frequently requested hashtags to the description - all this is the responsibility of a professional SEO. Here, as in the previous case, you need to go through a self-educational process or a paid training course, which tells the lion's share of the secrets of SEO promotion.

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