Six out of 10 people prefer to watch online videos on the Internet rather than TV channels. YouTube is the second largest search engine after Google.
So it makes sense for brands to build their video presence on the platform. The only problem is that it's not always easy to get a feel for the content that so much time and resources are invested in. This article will show you how to promote your YouTube channel.
Don't worry that the method won't work. The text presents several effective options for promoting your YouTube channel at once. Many of them will help you increase your views and increase your ROI on your strategy.
Channel optimization
If there is a question “How to promote a channel on YouTube?”, First of all, it is worth checking the blog for “recognition” by systems. Search Engine Optimization(SEO) is important for any profile and individual videos. This is what will make the content searchable in various ratings (Yandex, Google, Mail.ru, and so on).
The YouTube algorithm considers several elements when extracting videos for search results, so you need to embed as much information as possible. It's also important to know which keywords to rank for. Once the SEO list is complete, phrases can be embedded in video titles, filenames, descriptions, tags, annotations, and related fields on the profile.
What if the user is not sure what keywords they want to rank for? In this case, it is better to reverse engineer the search process. The question needs to be answered, if someone is looking for what a certain video offers, what words or phrases would they use in a search to find it?
But still how to promote your YouTube channel yet? To some, this method seems completely ineffective. But in fact, thanks to such simple actions, you can create a great hook for the audience. Once the SEO video is published, it will start climbing the rankings, bypassing third-party clips that have been hanging for over a year.
Here's how to promote your YouTube channel this way:
- Inject the keyword into the title, meta description and image file.
- Video description should contain other SEO phrases related to using the toolbar.
- And you can also link the video to existing blogs, if any, and social channels.
People need to be encouraged to subscribe. That is, you need to tell them what they will get for it. For example, only subscribers can always be notified when a video has been uploaded. Thanks to this method, you can promote your channel on youtube with greater speed.
Great headlines
Probably the first thing a user sees wherever they find the video. The title should be informative and eye-catching. Here are some tips to keep in mind when working with options:
- Be simpler. The channel owner may be inclined to include all the information in the video, but good titles are short and to the point. And you also need to remember that, for example, Google truncates the title to 66 characters, so everything that is outside is truncated in the search results.
- Do keyword research. You can use a tool like the Google Adwords Planner to find one or two relevant phrases to include in your title. This will help increase the position of the video in the search results.
- Tell a potential viewer why they should watch.
How to promote a YouTube channel from scratch? Of course, first you need to come up with catchy headlines. Thanks to them, the blogger tells potential subscribers how they will benefit by taking the time to watch the content.
Here are examples of good and bad video titles:
No: Super Cool Makeup Tutorial to get you ready for Tim Burton's new movie.
Yes: Tim Burton Look:Makeup tutorial video.
How to quickly promote a channel on YouTube
You need to create clear and convincing sketches. These tiny images are video previews. If they are not created, then the site will by default take any piece from the work.
You need to make sure the thumbnail is as big and clear (high quality) as possible. It must also accurately represent the content video and brand of the channel.
Of course, the main thing is that the image attracts attention and is irresistible. Some of the most effective thumbnails include:
- Close-ups of faces.
- Text overlays.
- Bright backgrounds.
- Delicious branding (small logo or watermark in the corner of the image).
- Contrast and shape (around people or objects).
Although YouTube automatically generates image preview options when you upload a video, it's best to create your own thumbnail. For those unfamiliar, here are a few characteristics to help ensure that the best video thumbnail has been chosen:
- Has a resolution of 1280×720 (with a minimum width of 640 pixels).
- JPG, GIF, BMP or-p.webp" />
- Size remains within 2 MB.
And you should also try using 16:9 aspect ratio as it is the most commonly used aspect ratio in players and previews.
Here are some tips for creating an attractive profile that will help attract viewers and followers.
- Fill inas much information as possible.
- Keeping her structure.
While you can do a lot to customize the look and feel of your YouTube profile page, it's worth making sure your brand elements - colors, backgrounds, logos, icons, and layouts - are as consistent as possible across social channels and websites.
Description optimization
Again, the YouTube channel and individual video titles should be descriptive and search-optimized. Need to do some keyword research to improve the page's chances of ranking.
This is also a section where you can profitably "sell yourself". How to quickly promote your YouTube channel? First you need to answer the question “What problem does the proposed video solve for the audience?”. Whether the blogger educates, entertains, or demonstrates something that most have never seen. This is what needs to be explained to potential viewers.
You can also use this space to schedule. When and how to properly promote a YouTube channel also depends on how often new videos are published. You can tell viewers this information so they can come back and learn more. The main thing is to stick to your own schedule.
Enable contact links
It's great that people are watching the video, but they may want to connect in other ways. Therefore, we need to make it easier for them to send feedback, ask questions, and so on. You need to go to the website andalso to other social networks, and provide a contact email address.
It is worth noting that the ways to promote a corporate channel on Youtube are no different from the methods for a regular blog.
Take advantage of marketing
Posting great videos is definitely a good first step, but you need to make sure the audience knows when the blogger is posting new content. And what could be better than mailbox notifications?
Email is still one of the best channels through which marketers can reach their audience. With average open rates of 18% and purchases of 66%, email is still important for sales conversions.
And for active creators, there are several ways to promote a channel on YouTube. And one of them is to contact regular subscribers by email.
Stay active in the community
It is not enough to create content regularly, you also need to attract an audience.
When a viewer takes the time to comment on a video, don't rush to reply. You can interact and answer any questions in the video itself. Viewers are more likely to wait if they know they will get a response.
There should also be activity in niche communities, of which there are many on YouTube. That is, you need to find suitable groups for the brand and subscribe to other channels. It is necessary to leave comments and reviews about the video, and share what may be useful to the audience. ithelp you promote your YouTube channel faster.
Recommendations from other bloggers and participation in the community will create an opinion as an active brand. And the audience will notice it.
Promote YouTube channel
To reach a new audience with content, there are many advertising options to try.
First of all, you need to start a video AdWords campaign. Don't worry, there is no minimum ad budget, so you don't have to spend all your money when running ads.
Initially, you need to make sure that the right slogans are chosen that really meet the expectations of the target audience. The YouTube Creator Academy has some tips to help you along the way:
- Keep ads short (30 to 60 seconds) and make the most of the first five.
- Use clear calls to action (CTA) to tell viewers what to do next. For example, subscribe to a YouTube channel or share a video.
You can get a new audience with the help of targeting and targeting by placements and categories of interests. Paid promotion of the YouTube channel will allow you to collect the first subscribers much faster.
You can use the TrueView format to your advantage. These ads appear as thumbnail and text on YouTube's browsing pages. It is located on the right side of the recommended video for the viewer. This format allows you to pay for clicks. The blogger only pays when the user clicks on the ad and startswatch the video on the watch page. In-display advertising is a great place to promote existing work. But before doing that, you should make sure that they are well optimized.
Promotion of the channel on a personal blog
YouTube promotion strategy can and should go beyond the platform itself. You need to create web blog content that is related to video, insert it into articles. And you can also try to enable content transcription to get more views on requests.
Start contest
When it comes to attracting an audience, there are a few tactics that work just like competition. Everyone loves free stuff.
It is worth encouraging viewers to subscribe to the channel with gifts and prizes. You can try creating a video with a clear call to action: go to the page and share the link on other social networks.
To successfully run a contest on YouTube, you need to provide an audience. After that, you need to offer prizes that will encourage them to take part. Then develop a strategy to promote the contest.
Include YouTube channel link in email signature
While this tactic may seem too simple, smart marketers never miss a promotion opportunity.
If you include a link to the YouTube page in your email signature, each message sent can attract a new visitor to the channel. And it's a wonderful waypromote your blog without throwing it down anyone's throat.
Using Video Manager settings, you can create annotations that ask viewers to subscribe to a channel, join an email list, or follow a link to another video.
YouTube is an incredibly valuable and powerful social network. With the above tactics, you can promote your channel in a way that not only helps yourself or your personal business, but also attracts users and builds a popular social media community.
One last tip: Using Hootsuite, you can easily upload, schedule, publish, advertise and track content.
