Sooner or later, every second Internet user asks the question: "How to promote a channel in Telegram from scratch?" And indeed, the question is very relevant. Since after the creation of the community for its full-fledged work, it is necessary to gain some "base" - interested users. How to effectively promote your "Telegram" projects, read on.
Channels - what are they?
Channels operate on the principle of well-known "communities" in social networks, in which users gather according to various interests or affiliations. One of the most basic differences between a channel and a community is the complete lack of feedback. You can't leave a comment, find authors, or chat in the channel.
When news is published, you will be notified. This feature can be disabled. You can view the recordings in the general feed, where all channel news will be displayed. It is possible to sort them by various parameters: date, popularity, etc.
What is the channel for?
Usually channels are created for the following purposes:
- As an addition to the main resource.
- To promote your personal skills.
- Humor and entertainment content.
- Search for like-minded people by interests.
- To promote a company, product, service, etc.
- For monetization.
- Informational content.
This is not all possible topics. There are also highly specialized clubs, for example, with a technical or medical bias.
Channel as a means of communication
Even despite the fact that Telegram is inferior to the social network VKontakte, recently many have begun to give preference to the channel system, instead of the usual communities. Various threats from the government do not scare away users, but, on the contrary, increase the popularity of the service. What benefits does the user of the Telegram messenger get:
- Versatility. The full version of the application is available for all mobile platforms: Android, iOS, Windows Phone. At the same time, the cost of resources for the operation of the program is minimal.
- Openness. The source code of the client side is completely open. It comes with detailed documentation. Therefore, even if there are problems with the original client, you can use additional ones.
- Regular chats. Chat is perfect for communicating with family and friends. It supports almost all the necessary features, such as emojis and stickers, file transfer, etc.
- Supergroups. ATfive thousand people can communicate at the same time in such structures. This type of chat is perfect for creating a closed group for a large company or work colleagues.
- Big audience. More than 600,000 new users register on the service every day. At the moment, the messenger has a huge number of interesting channels and people. Some of your friends are even there.
- Automated bots. Messenger developers have developed a special API for creating bots - automated accounts. They are used for correspondence, newsletters, various text games, weather forecasts and more.
- Anonymity. The most important advantage of the application. It is impossible to find out who is hiding behind the avatar and a fictitious nickname. In addition, the developers themselves stated and confirmed the words that even they do not have access to users' correspondence, since it is transmitted in encrypted form, and only the recipient can decrypt it.
Types of channels:
- Companies and brands. Within the framework of such channels, information about brands is distributed, thereby promoting them. Even the largest corporations resort to such methods.
- Reviews and digests. The administrators of such channels form lists of links to interesting resources, collections of photos, music, various content, mostly not unique.
- Thematic. Professional content, where they can post various highly specialized educational articles, provide links to technical literature and improve your levelprofessionalism.
- Event. This is a kind of media. News articles are being sent out. Convenient to use to get the most important news.
- Author's content - blogs of different directions. Many celebrities are already using this format to promote their activities.
Most trending content
- Companies and brands.
- Reviews and digests.
- Thematic.
- Event.
- Author's content - blogs of different directions.
How to make a channel in Telegram?
Read the detailed instructions:
- Install the app, go through the registration process.
- Log in to your account and go to settings.
- Click on the "Create Channel" option.
- Enter original title, short description.
- Select the type - private or public.
- Upload your avatar.
- Immediately after creation, you can subscribe to the channel of your friends.
Promotion
So we come to the most important thing. Promotion of the "Telegram" channel means advertising your channel and replenishing it with interested readers. Various cheat services can be immediately ignored, as they do not provide absolutely any benefit.
Please note that at the initial stage you need to form the basis of the group on your own. For example, invite your friends. The point is that thissome kind of psychological trick, when a new user enters the channel and sees very few people there, he is unlikely to subscribe. Since intuition tells him that it is not worth it. At the same time, when you already have several hundred people, such a psychological factor disappears.
Where to grow next? When all interested friends and acquaintances have already subscribed themselves, have recommended it to others, and the growth of the audience has stopped, it is absolutely impossible to leave the channel in this state for a long period of time. You need to start promotion, which can be paid and free.
Paid promotion
Paid channel promotion in Telegram comes first, as it has the highest efficiency.
- Already today there are several large and stable services that offer easy and affordable purchase of advertising on the most popular "Telegram" channels. On these sites, you can view detailed statistics and even calculate how much one subscriber will cost.
- In addition to advertising exchanges, you can contact the owners of popular channels yourself and discuss the moments of cooperation. Sometimes this will save you money. But it is not always possible to work this way, since not all administrators put themselves in the contact block.
- There are other special exchanges that collect interesting channels and make ratings. Ordinary users visit such directories to select a few interesting resources for themselves. To get into such a directory, you need to agree with the administrators and make a payment. Note,that only those communities that do not violate the rules of the directory can be cataloged.
The use of all these methods in combination will give the greatest efficiency and allow you to build up a large “muscle mass” in a short period of time.
Free promotion
Its advantage is that you do not need to invest money to gain subscribers. Free channel promotion in Telegram is less effective than paid one. The points below will indicate the main methods of this process. Let's find out how to promote a channel in Telegram from scratch:
- Two-sided PR. Choose a community that is as close as possible to yours both in terms of topics and the number of participants. Contact the administrator and offer a simple scheme - you post an advertising post about their channel, and they post the same post about your resource.
- Spam promotion. If you have a large enough number of tools, as well as a lot of time to work, this method can be as effective as paid promotion. You can post a link to your channel on other social networks or on thematic forums.
- Chats. Above, we have already mentioned supergroups, in which more than five thousand people can communicate at the same time. Find a few of these groups, join them, and then "advertise" your channel there. Write about its benefits, as well as what awaits the user if he subscribes.
Please note that the channel, after reaching a certainpopularity, will gradually gain an audience on its own if it is regularly updated. Subscribers will recommend it to their friends, and users will also find it in searches. This is the answer to the question: "How to promote the Telegram channel for free?"
Why promote?
Usually channels are created to make money. But this can only be done after recruiting a large number of readers who should be constantly interested in your resource. There is no specific threshold. Just when you feel that the channel has become popular, you can start monetizing it.
Monetization
Monetization is the process of making a profit by selling advertising space. The most important thing is to know the measure. After all, the channel can be completely clogged with advertising, and then even the most devoted subscribers will unsubscribe from it. Advertising posts need to be done with a certain frequency and at the same time style them like regular ones. For example, if you need to advertise a product, make an extended review on it, describe all its advantages, and don't forget to place an advertising link that sells it. This will be much more effective than just writing "Buy this item" and providing a link.
Where can I get ads to earn money?
Above, we have already pointed out various services and exchanges where you can buy advertising for your channel to promote it. These mechanisms can also work in the opposite direction. You canregister as a listing platform and start accepting orders.
You can also communicate directly with small channels of similar or related topics, offering them promotion for a small amount. It is worth paying attention to such type of advertising as affiliate programs. When concluding an agreement on partnership, you will be sent information for advertising. You will have to "fit" it to the theme and style of your channel and publish it. The advantage of an affiliate program is that it is concluded for a long period of time, which allows you to regularly receive a stable income.
You can use special social media communities or forums to find users who need advertising. Detailed lists are formed there, which are regularly viewed by users who are interested in the question: "How to promote a channel in Telegram?" To increase interest in yourself as an advertising platform, study your conversion. This is the average number of subscribers who subscribe to other channels when their ads are placed. The cost of one subscriber is also calculated from this figure. If you have a large and lively audience, then, accordingly, the cost of one subscriber will be high, since the customer will benefit greatly from advertising.
General Model
After studying the material of this article, one can understand that in the modern Internet one cannot do without such a necessary technology as a channel in Telegram. With it, you can not only promote your products, increase sales, but also receive additionalearnings through monetization. Before you get the maximum efficiency, you need to work hard to get a good audience. To benefit, read the material and select for yourself the answer to the question: "How to create a channel in Telegram and promote it faster than competitors?" This will give you an advantage in time, and therefore in the financial profit that can be made by spending just a couple of hours a day on such a simple job.
