You are looking for a gift for your significant other on February 14th, maybe you are browsing options for where to go on vacation in the spring, or even looking for a store where you can buy a brand new iPhone X or MacBook Pro. And after a while, more and more often you come across ads with your recent search query. This is due to free contextual advertising. How does it work?
The concept of contextual advertising
There is no practice without theory, so you can not talk about contextual advertising and its settings without explaining the concept. Contextual advertising - graphic or text messages containing an ad for the user's search queries, in the event that the advertiser has marked these queries in the promotion settings. Such ads appear to a potential buyer at the moment when he tried to find a product, showed his interest in the product with a request and, most likely, is ready to purchase it. There are two types of contextual advertising: thematic and search.
All about search contextual advertising
Search contextual advertising - the result of a search query of the leading search engines - "Mail. Ru", "Yandex", "Google", etc., or vertical search, if the requested word or phrase is the same as the key phrases of the contextual advertising.
In the previous paragraph, such a not entirely clear phenomenon as "vertical search" was mentioned. Let's find out what it is! On the Internet, a huge percentage is occupied by specialized sites that give not the last place to the search. Search queries on such resources are performed in connection with a specific topic (not the entire Internet is involved in solving the query), that is, vertically, for example, for technical goods for the home or rental housing, and so on.
Features of thematic contextual advertising
This type of contextual advertising is displayed on a site that is part of an affiliate network of advertising systems, if the direction of the advertisement satisfies the interests of the consumer. Thematic advertising acts as an additional informational aspect of the content of the page that is viewed by the consumer. Even if the user does not specifically specify this search query, contextual ads are still located in the area of his attention.
Several methods (technologies) have been developed for displaying themed ads:
- Targeting - a special system automatically analyzes the information on the page and displays ads that are extremely close to the content of the page.
- Behavioral technologies. To broadcast an advertisementthe search engine generates results based on the user's search history on the Internet.
- Remarketing. This method is aimed at analyzing the behavior of a potential consumer on product sites: contextual advertising of those products that have recently been viewed and possibly added to the cart by the user, etc.
The affiliate network includes sites with a high level of attendance and quality content. Sites that have registered themselves for acceptance into the affiliate network undergo a rigorous check for compliance with all conditions. There are specialized courses on contextual advertising that cover this issue in more depth.
Secrets of free advertising
Context advertising is not a cheap pleasure.
If you do not have money to place contextual advertising, then the following methods will suit you:
- Guest posting. No one needs to place your advertisement for a "thank you". But high-quality content (video, text or photographic material) is another matter. Create a good product for placement on the resource with a link to the author.
- Affiliate advertising. Everything is simple to the point of banality, but effective. Find a seller with a similar or related product and agree on mutual advertising: he - you, you - him. Moreover, advertising or mutual PR can be carried out in completely different ways, it's all about creativity!
- Announcement boards. A good option for free advertising is to place your offer on "Julia" or"Avito". True, on a large scale now you can’t place ads here for free.
Of course, these are not all ways to advertise at minimal cost. Although the article is devoted to contextual advertising, it was also worth talking about free advertising. We will talk about this later.
Free contextual advertising
Using the previous methods of advertising, of course, you will achieve success, but not on a massive scale. Therefore, for greater profits, you can use almost free contextual advertising.
- Social media targeting. Targeted advertising is a good way to promote your product at the lowest cost. All you need is a group on VK, Facebook or another social network. To implement this advertisement, you will need only 2-3 thousand rubles, but before launching it, it is better to master the book on free contextual advertising.
- Landingpage can be called the little brother of the affiliate network, which was written about earlier. Clients here cost 2-3 times cheaper, and clicks are paid, advertising goes in social networks in particular.
There are many ways, you just need to find your own!
