When we visit various sites in search of information, we often see flashing pictures, pop-up windows or links to various resources before our eyes. All this in the language of professionals is called "media advertising". A banner is not only a hyperlink to the advertiser's website, but also visual information in order to increase the rating and image of the company or, in other words, create a brand using purposefully placed data.
The contents of the banner can be different: from a regular photo or logo to an animated image with text overlaid on it, which can change to create some kind of action.
Display advertising is placed on the relevant search resources or on designated banner sites.
The big plus of the banner is its low price compared to analogues and a much larger audience range. That is why media advertising is the most profitable and productive, and also helps in solving such tasks as conducting an information and PR campaign.
For the banner to be the most effective, you need to make sure that it has an attractive appearance, but at the same time it does not look too clumsy and bright; submit informationso that the image and text of the ad is memorable and informative.
Display advertising will bring good results if the banner is well-made and the advertising platform is chosen according to the advertising campaign.
There are two types of banners: regular ones made in. Jpeg or-g.webp
Promotional banners are of the following types:
- informational - they simply convey relevant information about a product or service;
- image - create pleasant emotions in the target audience associated with the advertised product, increase brand recognition.
The most popular formats are: Pop-Under, Top-Line and Rich-Media. An advertising banner made using Pop-Under technology appears in a new window, not embedded in the page being viewed, which does not annoy the user at all. Also, this technology supports the use of not only conventional formats, but also allows you to embed sound and video in the banner. The advantage of using them is that they have no restrictions on size and design, you can activate the ad window only when the elements have loaded completely, the requirements for the design of sites that are selected as advertising platforms are very low.
Top-Line technology is used when you need to promote any brand of goods. Banners are very popular due to their large size and location insite header.
Rich-Media is a multimedia format based on flash technologies. Contextual media advertising is a way to promote on the Web, which consists in matching the advertised materials with user requests. Such advertising is designed to help you find the information you are looking for on the desired topic.
Contextual and media advertising can be of two types: thematic and search.
