This designer was called the we althiest and most successful in the world. The first European to conquer the American market was a real experimenter who dreamed of finding the perfect fabric.
Today's story will be about the founder of the famous fashion house Emilio Pucci, whose psychedelic patterns do not lose their popularity today.
Political Dreams
The boy, born in Florence in 1914, did not even think about design. Coming from a very respected and noble noble family, he dreamed of becoming a political leader and could not imagine that his name would go down in the annals of fashion history. The young man, who understood that only excellent knowledge would enable him to fulfill all his plans, studied well.
A university graduate with a doctorate in political science, Emilio is invited to join the Olympic ski team. It is believed that after thishis life changed dramatically. For the first time, Emilio thinks about beautiful and comfortable clothes that do not restrict movement during the descent from the mountain slopes.
Designer suit
Thus, a young man passionate about sports, who carefully thought through all the details, instructs the tailor to remake his suit. Skiing in his new uniform, Emilio Pucci was once photographed by a fashion magazine's staff photographer, who handed over the shots to Diana Vreeland, Vogue's editor-in-chief.
She was amazed at the unusual look of the ski suit, and when she found out that the young man had developed the design on his own, she hurried to introduce the unique one to a well-known clothing company in those days.
Fame in the fashion world
Emilio came up with new models of sports uniforms for her, and after the triumphant release of designer clothes, the famous department store bought the entire collection for subsequent sale in the United States and offered the budding Pucci to sign a long-term contract. Avant-garde costumes made a splash in America, making the name Emilio Pucci famous.
Women's collections
The designer was not only involved in the development of tracksuits. He became interested in creating collections of women's clothing, giving the fair sex freedom of movement.
It was he who developed in the 40s of the last century a stylish outfit consisting of strict trousers and a shirt, which was recognized as truly revolutionary. Women adored his clothes, and media personalities queued up to purchase new creations from Emilio Pucci. The first buyer of designerthings were beautiful Sophia Loren, and after her elegant outfits were appreciated by E. Taylor and R. Hayworth.
Opening boutiques around the world
Emilio Pucci, who has become a very famous person in the fashion world, is thinking about opening his own atelier shop. And he fulfilled his dream by turning the inherited noble castle into a real sewing workshop. However, a native of a noble family of the rulers of Florence experienced some embarrassment and did not indicate his last name on his outfits, signing all collections with the name Emilio.
The late couturier opens brand boutiques around the world, introducing completely new color schemes and vibrant prints. His famous cropped capri pants have become a real find in the wardrobe of all fashionistas.
Development of new fabrics
Couturier rejected the old fashion standards, which offered exceptionally clear silhouettes. He released collections of knitted silk, which do not have a strict form, but do not wrinkle and are very light. Emilio Pucci, whose dresses were the first to be made of stretch, incredibly beautifully emphasizing the figure, cared about the improvement of technology and continued to search for the best fabric.
1959 was marked by a new development of the designer, who created for his bride an almost weightless dress weighing only 150 grams. Silk knitwear, called "Suzi Silkitai", was put into production six years later. It was after this invention that Pucci was named the richest couturier in the world.
Brand Highlights
The brand names of the designer fashion house are unusual colorful prints and Florentine patterns. And the most favorite color of the couturier was fuchsia, which he combined with an orange scale. Emilio Pucci is called the founder of artistic silk painting, which became very popular with his light hand.
Drawings of a wide variety of geometric shapes resembled optical illusions, from which I did not want to take my eyes off. Psychedelic motifs became a fashion trend and reached their peak in the 60s. Vibrant colors and fantastic images have become real symbols of the fashion house.
Emilio Pucci: perfume
Fragrances, which the brand began to produce in close cooperation with famous perfumers, enjoyed incredible success. Classic and bright perfumes perfectly emphasized the luxury of outfits.
In 2007, he gave all his fans a gift for his 60th birthday from the Italian house "Emilio Pucci". "Vivara" is a daring floral fragrance in which delicate jasmine notes are intertwined with quiet iris. The freshness of green grass in the top notes is softened by warm patchouli.
Fans also appreciated the packaging - a bright and attention-grabbing print from Emilio Pucci. "Vivara" with a stunning trail, in which there is absolutely no sweetness, has been holding the palm among all the brand's fragrances for many years. It is considered a true masterpiece of an avant-garde design company.
It is interesting that bright phantasmagoric motifspopular today, and many fashion designers use prints invented by Pucci in their collections. The couturier, who left in 1992, was the first to make sportswear elegant and give the fair sex comfortable leisure outfits.
