Today, well-known brand names are on everyone's lips. We get used to them and do not think about the fact that someone once came up with these names, that there are stories behind them. And, meanwhile, the "life" of brands is very interesting, they are constantly fighting for places in a kind of "hit parades", ratings in terms of popularity and value. Let's talk about the most famous brands in different fields.
Methods for choosing a name
The process of developing a brand name is called naming. There are several ways to create a successful name for a product or company. The first is the simplest, when the brand is simply called the name or surname of the creator. This is how Ford, Prada, Bosch, Dell and many others glorified their names.
Another popular way to create names is with abbreviations. Most often, parts or letters of the names and surnames of the creators are taken; letters of phrases can also be combined. This is how the names MTS, Lenovo, IBM, HP appeared. Brand names may appear inthe result of the use of existing or invented words. So the brands Apple, Volkswagen, BlackBerry appeared. Usually, during the promotion, the name and logo are associated with a certain story, legend, real or fictional. In marketing, this is called brand mythologizing.
Unusual brand names
Everyone knows the name "Nokia", but few know what it means. Initially, the company owned a paper mill, one of the plants was built on the Nokianvirta River, an abbreviated version and became the name for the new company. Often brand names are associated with mythological characters. The most unusual way to use the name of a mythical creature is Asus. Creating the concept of the future company, the owners wrote a list of its inherent qualities: strength, adventurous spirit, speed. All these properties turned out to be inherent in the legendary horse from ancient Greek myths, Pegasus (in the original spelling - Pegasus). But the owners of the firm wanted the name to place the firm at the top of the telephone directory. So the first syllable from the horse's name disappeared and "Asus" appeared.
Volvo is named after the Latin phrase "I roll" after the ball bearings the organization originally produced. The Volkswagen company, whose name is the German phrase "people's car", followed the same principle. But the most legendary, probably, is the name of the Apple brand. Steve Jobs, the creator of the brand and an outstanding marketer, told at least three versionshistory of this name.
Most expensive brands
Building a brand requires a lot of investment, and companies are conscious of these costs. After all, a memorable, attractive name helps increase sales. Today there is a struggle of brands for capitalization, which allows you to receive additional income only for the name. The rating of brands changes every year, so it is impossible to compile the only correct order and list of the most expensive brands in the world.
But the group of leaders in recent years has consistently included brands such as:
Apple. The already mentioned brand has existed since 1976. Its capitalization is several hundred billion dollars. The logo for the brand was created by designer Rob Yanov. At first it was a black and white drawing, then a multi-colored version familiar to many was created. For 22 years, he "lived" in a rainbow form, but then returned to his original image
- Coca-Cola. The well-known brand that produces a carbonated drink appeared in 1892. The annual profit is several tens of billions of dollars. The brand's logo appeared almost 130 years ago, during which time it underwent some changes, but the colors remained the same.
- Microsoft. The brand of a computer company appeared in 1975. Today it is consistently among the five most expensive brands in the world. Over the course of its long life, the company has changed several logos, the current version has existed since 2012.
- Google. Digital company founded in 1998and today confidently ranks among the most profitable brands. The spelling of the name over the years of "life" has undergone 5 upgrades, today's version has been used since 2015. The brand has a market value of over $360 billion.
- IBM. Another IT company was founded in 1911, when it specialized in the production of various electrical equipment. The firm's assets are valued at over $100 billion.
American History
USA is the birthplace of marketing, and it is here that the first brands appear. In addition to the already mentioned Apple, Coca-Cola, Google and others, there are other famous American brands. Among them are:
- Disney. The famous film studio today is a real corporation. Toys, clothes, sweets are released under the Disney brand.
- Nintendo. The company that produces game consoles and computer games is well known to young people around the world.
- Starbucks. The network of famous coffee houses today is spread all over the world. And it appeared in the USA in 1971. Today, the company is worth several billion dollars.
- Whole Foods Market. The chain of high-quality grocery stores is now conquering the whole world, and it was created in the USA.
Many American clothing brands have gained worldwide fame. For example, it is worth remembering DC Shoes, Diesel, Levi's, Converce, Amazon. Today, stamps from the USA are an example of brand building that generates profits.
Famous German Brands
SecondGermany can be called the birthplace of world famous brands. This state is associated with reliability and quality among consumers. No wonder so many German brands are car brands.
BMW, Mercedes, Volkswagen, Audi are the real glory of the country and bring their owners a hefty profit. Also in Germany were born such famous brands as "Adidas", "Puma", "Bogner", "Hugo Boss". This country is the birthplace of many high-tech brands, such as Siemens, Bosch, Grundik. In addition, large cosmetic brands such as Fa, Nivea, Henkel were born in Germany.
Sports brand names
Today, many people no longer remember the times when sportswear was only an attribute of stadiums and gyms. We are accustomed to seeing sports logos on everyday clothes that you can wear to work, outing or a date. Such changes are associated with the promotion of sportswear brands. The fashion for such equipment in an ordinary wardrobe appeared thanks to brand managers who formed love and commitment to their brands among ordinary people.
Today, the most famous sports emblems and brands bring huge profits to their owners. The most famous sports brands are: Nike, Adidas, Puma, Asics, Umbro, New Balance, Reebok.
Domesticbrands
Russia started branding its products only 25 years ago. But some famous domestic brands appeared much earlier. Today, Russian brands are the glory and pride of the country. The most famous Soviet-era brands include Lada, Aeroflot, Kalashnikov, Kamaz.
But even in modern times, brands that have gained worldwide fame appear in Russia, among them: the ABBYY software company, the company that produces anti-virus programs, Kaspersky Internet Security, the Raketa watch, the raw materials company Gazprom.
Popular clothing brands
After food, clothing is one of the most frequently purchased items. Over the past 40 years, a culture of brand consumption has been formed in the world, which was created by clothing manufacturers. Fashion brands have become an element of lifestyle, part of mass culture. There are luxury and mass market brands, each segment has its own leaders.
And the overall popularity rating looks something like this:
- Versace. Italian luxury fashion brand established in 1978.
- Gucci. One of the oldest Italian luxury clothing brands, founded in 1922.
- Hermes. A popular French clothing brand, a respected trendsetter around the world, was created in 1837.
- Prada. The famous brand that produces luxury clothes, shoes and accessories, was born in Italy in 1913.
- Louis Vuitton. The company waswas founded in 1854 in Paris and initially specialized in the production of luxury suitcases and travel bags. Today, this brand sells clothes, shoes, accessories.
- Dolce & Gabbana. The Italian tailor duo opened their fashion house in 1982. The brand has a bold and unique style.
- Mango. The Spanish clothing brand appeared in 1984, represents the upper segment of the mass market.
- Benetton. The Italian clothing brand was founded in 1965 and first specialized in the production of knitwear, today it produces clothes for men, women and children.
Fashion brands are born often, unlike, for example, automotive brands. More and more there is a specialization of brands according to their audience and features.
Famous product brands
The most popular food brands in the world. From childhood, advertising teaches people to the names of brands, which become the norm of consumption and sometimes even proper names. Today, the names of brands are known all over the world: Danone, Nestle, Mars, Unilever, Kraft Foods. They combine several brands and different products. Every year the struggle between outstanding brands only intensifies. They are increasingly advertising their products, struggling to push smaller, in particular, national manufacturers, from the buyer.
