It's common to see new SEOs install and run SEO plugins, but almost never use them properly. According to experts, most users simply do not know how to make a description correctly. This is SEO meta data, i.e. title and meta description.
By using SEO properly for each page, you can noticeably improve your search rankings. There are a lot of techniques you can use to optimize your blog posts, and they could perform better in search results. This article below details how to make the description in the best possible way.
Choosing the main keyword
The main keyword is the main phrase you should count on. This is exactly what users will look for and find your page as a result. If your site is in a competitive niche, chances are that you will be competing with many other relevant and authoritative sites using the same popular keywords.
In this situation, you canget more visitors if you use long keyword phrases. Always remember that your audience is people, not a bunch of search engines. A person does not just need to enter one keyword in the search, topical phrases are usually used. So your main keyword should be a phrase.
Custom plugins allows you to choose such a phrase for your individual pages. This will help you find similar keywords after you've found the main one.
Relevant SEO title
A good SEO-optimized, human-readable title should include your keyword and be limited to 70 characters. However, it should be quite catchy. When your page appears in search results, the user will determine whether they want to click through the page based on the title and SEO description in the search snippet. That is why the question of how to make a description for each section is very important. The description can change in search engines and be displayed in different ways, showing the most relevant part of your article to the query. But the name will remain the same. Check that the title is fully SEO optimized and describes what people want to see if they click on the link.
Finally, it's worth simplifying the name rather than writing it in a long phrase. For example, "The point of view about the differences between A and B is different" is not a very good heading. Better to opt for"A versus B: Opinions". This title not only catches the eye, but also includes the optimally selected keywords for which users search for articles.
How to make description in META tags
Some experts believe that description of meta tags on a page becomes irrelevant in SEO. However, most will not agree with them. It is recommended that you use meta descriptions for each of the articles and notes on the site without fail. A good meta description can tell a lot more about an article. The question of how to make keywords and description in modx, for example, remains very relevant today. What's more, the Meta Description is also heavily used on social networking sites such as Facebook, Google+ and Twitter.
You must remember that users are looking at your meta descriptions, so their value is very high. Therefore, you must make sure that you make sure to mention your main keyword in the description. This is necessary for many users to find your pages. The character limit for a Meta description is 155 characters. Try to stick to this limit, or your meta descriptions will be truncated after exceeding this size. Try to use the main keyword at the beginning of the descriptive phrase instead of at the end.
As already noted, the meta description, or description, is one of the most important tools indexed on search engine results pages (SERPs) and attractingusers to your site. Unfortunately, this is something SEO newbies constantly neglect or don't want to focus on properly. But if you don't put in the effort in writing meta descriptions, you may be missing out on good traffic that could bring in a lot of new customers and customers.
What are meta descriptions?
Meta descriptions play a big role in search results. At its core, a description is a piece of information displayed below a link in search results. Its purpose is to describe the content of the page in the search engine. The end goal is to convince the user to go to your site. Any words that match the search term appear in bold in the description. It is for this reason that it is important to know how to create the description in the most correct way.
According to numerous reviews, only a small number of users on a regular basis skim the search results carefully, reach the bottom of the page and click on the result there. The click-through rate consistently drops as you go down the page, as the more relevant result should logically be at the top of the SERPs. For example, if the question is how to make a description sk gaming, you need to come up with a phrase that best matches the theme of the site.
For this reason, if your page is displayed in the search engine at the bottom (or even not on the first pagesearch results), you are already losing a lot of visitors. It is this circumstance that forces to write detailed, relevant and eye-catching meta-descriptions, which is much more important. If your resource appears at the top of the search results, the logic is reversed, but there are also some nuances. Meta descriptions should be clear and compelling, meaning they should grab the user's attention right away. Otherwise, people will start to pay attention to other results. In short, the better the meta descriptions, the more likely you are to get good traffic.
How to make a description
Meta descriptions should convince the user to click on the link. This is the basic requirement for them.
Use an action-oriented language
Action-oriented language is perfect for a call to action - it tells readers exactly what they can do if they click on the link. These meta descriptions are best started with verbs like “open” or “look”. Speaking about how to make a description on Ucoz, you should not forget about the functionality of the engine - separate menu items are allocated for meta-data.
Provide solution or benefit
Tell users what they can expect by clicking on a link. If the majority of visitors hit the back button because they didn't go to what they expected, you won't get good traffic. The description must match what is provided on the site.
Write a short sentence in a preliminary styleview the content, or a note about why you should read this article. Give the user a clear idea of what they will see on your page. Your task is not only to attract the attention of visitors, but also to keep it.
Do not exceed 155 characters
As a general rule, the meta description should be no more than 155 characters. However, Google doesn't actually measure in characters - the size of the description is determined by the number of pixels. That is, the meta description will be cut off after a certain width. The reason it says 155 characters is just a general guideline. You can always check the length of the meta description and title tags with specialized SEO tools that help you both make a description (Wordpress, for example) and correctly trim or shorten it.
Don't fool visitors
If your meta descriptions are attracting users with content that is irrelevant to what they expect, be prepared for low traffic. Some descriptions are characterized by high spam content and irrelevant keywords. This is a very undesirable behavior, probably coming from the old school understanding of SEO. When search engines and search engines see fake keywords, they put up warning flags and the site gets a very low level of trust.
Be specific and relevant
Average users are able to recognize generic meta descriptions when they see them on search pages (even though many don't know exactly what a description is). That's why it's so importantuse descriptive words and do your best to connect with your target audience.
What not to do in meta descriptions
If you fail to provide a meta description for your pages that you want to be indexed, Google will display a piece of text from the first paragraph of your page. If a set of keywords is present in this text, it will be bold. Why is that bad? This means that you will miss the opportunity to attract the most users.
When talking about how to make a description, remember that simply listing the keywords in the meta description won't do you any good. These descriptions should focus on giving a clear and concise introduction to your web page, so overuse of terms and keywords should be avoided. Even if the user is looking for information on a single phrase, a simple set of such phrases is unlikely to attract him.
Categories and tags
Categories and tags also play a significant role. They will help you sort the content of the resource not only for users, but also for yourself, as well as for search engines. Imagine your site as a book about something. Categories are the table of contents, and tags are like bookmarks.
After you regularly fill the site for some time, you will have enough content on its pages that you would definitely like to attract as many readers as possible.
Through internal links you can direct new visitors to read your previous articles and notes. internallinking is a great way to develop context between new and old notes. In SEO parlance, this is called internal linking.
Some engines, like WordPress, allow you to search for your old posts right in the post editor. Click the link button in the mail editor interface and select "or link to existing content". In this case, a search box will be displayed. Find the old posts you want to link to and they will show results as you type. Select the post you want to link to and click the "Add link" menu item. In this case, the role of description is also great - it is necessary to link pages that have similar meta descriptions.
Internal link and search
Every text you place on your site has the potential to increase search engine traffic. To do this, it is important to understand how to make a description. All this is achieved by adding meta data to each article, writing good titles, and linking between your old articles. With all of this done, you will soon begin to see an increase in search traffic.
