To draw the attention of buyers to a particular product, advertising is used. To inform consumers, there are many advertising structures in outdoor advertising. Such diversity sometimes causes confusion in people. To navigate this, the first step is to figure out what advertising structures are, to understand their pros and cons.
What are advertising structures?
This type of advertising was created to ensure that the consumer receives the information he needs about a particular product, brand or service. To attract the attention of more people, they are placed both indoors and on the streets. For this, various types and types of advertising structures have been created. They can be billboards, posters, promotional stands, light installations and more.
Varieties of advertising structures
According to generally accepted rules, various types of advertising are often divided into two subspecies - outdoor and indoor. In the first case, it serves more to attract new customers, andin the second, advertising is already pushing to purchase a specific product or service.
Outdoor, in turn, can be divided into the following types:
Stand alone. These are steles, pilars, city formats, which can be placed near a store or office, as well as in a place remote from them. This type of advertising is most often illuminated advertising structures that attract attention not only during the day, but also at night.
Standard (typical). Unlike non-standard ones, which have an individual design, they are made in large quantities and sold ready-made.
Volumetric-spatial. This type of outdoor advertising structure is made according to the individual preferences of the customer. This method of attracting new customers is very effective, people will definitely pay attention to this type of advertising. But among the shortcomings, one can single out a very high price, which only a very solid brand can afford.
Dynamic. Designs on which the picture changes periodically.
Light. They use fluorescent lamps and LEDs for dynamic illumination., In outdoor marketing, a huge number of types of advertising racks and structures are used. On the streets of cities, you can even see animators dressed as heroes from famous cartoons.
Steles
This is a type of outdoor advertising structure. Steles are installed near residential buildings and other structures, as a rule, wherea large number of people pass by and a lot of traffic passes by. The material for manufacturing is metal, the structure is fixed on a platform made of concrete. Appearance and design depends on the purpose of such a design. If its purpose is to increase the significance and image of the company, then the stele should have such a height that it could be seen at a distance of up to 150 meters. If it is intended for outdoor advertising, then its height, as a rule, does not exceed 3 meters, while the area of the advertising field is within 2 square meters. m.
Media facades
A kind of illuminated advertising structures located on houses and structures. With the help of electronic lighting equipment, they demonstrate advertising information. Due to their placement, they have size limitations.
In case of various force majeure, they must be equipped with a shutdown system. Installation and operation of such structures must be carried out taking into account fire safety requirements.
3D letters
This type of advertising has recently become very popular among modern companies. The production of advertising inscriptions is relatively inexpensive, while advertising of this type is quite effective and pays off the investment in it quickly enough.
3D letters can be an excellent replacement for bulky light boxes, as they are quite mobile and compact, light in weight and easy to install. They are suitable for mounting on various surfaces. Themcan be used to create interior advertising.
Most often this type of advertising structure is made of composite materials, you can also choose a font of different types and colors. Thanks to this, it turns out to create an effective design. The structure is illuminated with LED bulbs, making it bright and attractive at any time of the day.
Pillars
This type of outdoor advertising has appeared relatively recently. The design has two or three sides and the same number of advertising fields. A backlight is used so that people can see it even in the dark.
Pillars is the middle option between the main shield and the bracket panel. If you look at the structure from above, it looks like a triangle with equal sides that are convex or concave inward. Often the corners of a triangle are rounded. Usually the sides measure 2.8x1.4 meters.
Pillars look very attractive, which is why they are often placed in the city center, near metro stations or in historical areas where a large number of people pass. The usual place for their installation is the edge of the sidewalk. In order for a person to better assimilate information, this type of outdoor advertising structure is installed. In the photo you can see how it looks.
Promotional benches
Bench advertising can be seen anywhere, such as parks, recreation areas and other designated places. Such advertising can be placed onordinary benches, as well as special design benches, the only requirement is to install them in crowded places.
Rooftop banners
Quite an effective form of advertising, such banners can be seen from afar, respectively, they attract a large number of people. But there are also a few disadvantages:
- Expensive. Installing such a design is quite difficult, so the price rises significantly. It is also necessary to make a banner from high-quality materials that are not afraid of sunlight, gusts of wind, rain and other external factors.
- You need your own building or you need to conclude an agreement with the owners in order to be able to install advertising on the roof.
If these factors do not scare advertisers, then this is a fairly effective and popular way to attract new customers.
Lightboxes or light boxes
This is the most common type of outdoor advertising today. They have found application in all areas of street advertising. Lightboxes are the basic design style for many facades. They attract the attention of people by the fact that at night they look very bright and visible from afar. Lightboxes are often used by cafes and restaurants as a light menu. This outdoor advertising medium is small in size and is most often installed at public transport stops and on sidewalks where there are a lot of people.
Billboards
A kind of outdoor marketing, installed outside buildings and structures. The shield can have a different area. Considered the cheapestadvertising structures. It is installed as follows: first, a concrete foundation is made, a support is installed on it, to which the frame of the advertising field is attached.
One of the types of billboards is billboards 3x6 meters in size, translated from English as "bulletin board".
Designs measuring 1.2 x 1.8 meters are very popular. They are created to attract the attention of pedestrians and those who pass by in public transport. If the streets are narrow, then motorists are added to them. This format is called "city" (urban). In addition to shields, this also includes boxes with LED lighting, which are placed on lighting poles.
Indoor Advertising Structures
In addition to outdoor advertising, there are also advertising stands and structures that are used indoors. Any self-respecting company must place several types of advertising structures inside, which significantly increase the flow of customers.
Acrylight
This is the name of a transparent acrylic panel with a picture or text printed on it, which is illuminated from the sides with LEDs. The image, thanks to such a backlight, seems to be floating in the air, and this immediately attracts the attention of others. Acrylight is used to decorate trading floors, information signs, reception areas, etc. The backlight can be of any color, and if there is an RGB controller, then any shade.
Interior pylon
This type of internal advertising is considered one of the most popular and effective. Often it is used in banks, shopping centers and other places where services are provided or various goods are sold. Its advantage lies in its small size and informative content.
There are two types of such an advertising structure: with and without internal illumination. In the first case, the advertisement looks solid and attracts a large number of people to pay attention to it. In the second case, the pylon is mobile, it can be moved from one place to another without much effort. Today it is very difficult to imagine any solid retail space without this type of advertising.
Pillar pillar
Quite ancient, but still relevant type of advertising structure. Pavement sign (as it is also popularly called, “spotykach”) is a small structure on 4 legs with an information field of up to 1.5 square meters. m. In this case, you can use a ready-made advertising sign, or you can simply indicate some information with chalk. For example, in a restaurant today there is a discount on one specific dish, tomorrow on a completely different one, in this case, you can indicate the hot offer of the day on the pillar.
Spotykach is also quite often used in banks, they indicate the exchange rate or other useful information. This type of advertising cannot be called only internal, pavement signs are often placed at the entrance, so they attract new visitors, which is why such a popular name appeared. Another advantage of spottykach is its cheapness, an ordinary pavement sign is incredibly cheap, which makes itthe most popular form of PR for the company. Moreover, some types of outdoor advertising structures, according to the advertising law, must be approved by local authorities, but spotting does not require additional permits.
Now you know what types of outdoor and indoor advertising can be. All of them differ significantly in price, as well as scope. Each structure must understand that designs for advertising a bank are completely unsuitable for an entertainment center and vice versa. In this case, it is recommended to seek help from specialists who have been in the advertising market for more than a year and probably know what a particular client needs. From all of the above, we can make a simple conclusion that there are a lot of purposes and types of advertising structures that can be selected for each company individually.
