Groups in the popular social network VKontakte are created for various purposes: attracting potential buyers, advertising their products, brand, maintaining customer loy alty, benefiting from advertising posted in the community, and so on. All this is impossible without progress. The fact is that those groups and communities that are very popular and have a huge number of users are the most interesting to other people, therefore they are more beneficial from any point of view. The promotion service is provided by many marketing and advertising agencies, and it is easy to contact them. But often the owners of communities on a social network have a reasonable question: how to promote a VKontakte group on their own and is it possible at all? That is what we will try to answer in this article.
What do you need?
Before promoting a group, you need to create it, come up with a bright and memorable name, add content (at least 20-30 posts). It is also necessarydetermine which users it is aimed at (teenagers, businessmen, and so on), how many participants you would like to see, how much money you are willing to spend on promotion (if you wondered how to promote a VKontakte group for free, then we have to disappoint you - it's impossible). De alt with it.
How to promote a VKontakte group? Stage 1
We invite as many members as possible to the group. This can be done in several ways:
- Send invitations to your friends via private messages and through the "wall" (time-consuming and not always effective way).
- Advertising in other communities of the already popular VKontakte, similar in subject matter to yours. Here you need to be prepared to spend money, since it is unlikely that any of the owners of such groups will cooperate with you just like that.
- Contextual advertising in search engines and in the social network itself. The main advantage of this method is the ability to attract users that are potentially interesting to you (that is, you yourself can specify the age of the participants, the city of residence, interests, etc.), and the disadvantage is the high cost.
- How to promote a VKontakte group through search engine optimization? Pretty simple: you need to calculate high-frequency queries and low-frequency queries regarding thematic group names. It is more reasonable to call the community low-frequency, as it will be easier to promote it in the search engine.
How to promote a VKontakte group? Stage 2
Filling the group with content. After you gain at least 5,000 - 6,000 thousand users, you can start posting. Add daily news and information to the group. Try to make posts bright and not too long, add pictures.
How to promote a VKontakte group? Stage 3
Attracting the attention of users. In order for people to visit your group as often as possible, try to lure them. Arrange a promotion with a further drawing of a prize for any actions of the participants (for example, who will guess the riddle or post more group entries on their page, and so on).
