Competition is the law of life in the 21st century. Right now, more than ever, the rule works: "Advertising is the engine of trade." But only eccentric, amazing, creative PR brings results. The attention of consumers is attracted only by the product, the image of which remains in the mind of a person for a long time.
How to get the attention of consumers?
Marketers and advertising agents are well aware of this. That is why they use the entire arsenal of the advertising business. They also take into account which group of consumers is targeted by such an attack, and what buyers are guided by when choosing a product. But one thing is unshakable: the most demanding and capricious group is, of course, the female audience. It needs to be convinced with arguments, conquered by quality and effectiveness. This requires more than just a product presentation. You need to put in it a riddle, intrigue, a desire to master the goods.
Jador - the irreproachable fragrance of the house of Dior
All these features, of course, are well known to the creators of the Dior perfume house. For over 10 yearsthey manage to keep one of their flagship fragrances, Jador, at the top of the spotlight. Having appeared in 1999, it is also popular among women. Its secret, apparently, lies in the synthesis of refined aromas of sweet fruits and exquisite flowers. These are magnolia, peach, pear, melon, Mexican tuberose, orchid, etc.
The authors of the perfume composition miraculously managed to create a fragrance that conquered women's hearts, because it reflected the richness, variability and sophistication of the female soul. And the one who starred in Dior Zhador – commercials allows you to appear in the image of a charming lady who has been appearing on TV screens for many years now. This mysterious and alluring stranger awakens the desire to always look impeccable and sophisticated. After all, a woman is always a mystery.
Dior house perfume is one of the components of a unique image. After all, it is the aroma that significantly complements it, awakens our consciousness and inspires us to reckless or heroic deeds.
Who starred in advertising Dior Jador
It should be noted that all components of a perfume play an important role: aroma, packaging and presentation. In the latter, a significant role is played by the one who starred in the Dior Jador commercial. Throughout the campaign, the face of Jador is the charming actress Charlize Theron. She masterfully manages to convey the essence of the fragrance and the image of an enigmatic and mysterious woman that arises when using this perfume.
At the same time, one should not forget about the production team led by Jean-BaptisteMondino. She hits the jackpot by betting on a sophisticated figure, a chic evening dress, exquisite jewelry and, of course, the confident and alluring look of the actress.
Chic and shine are the basis of the future
It is really important for a trading house which actress starred in Jador Dior commercials. After all, the perception by women of the concept that is embedded in the fragrance depends on her appearance. The emphasis in the video is on golden tones, as a symbol of luxury. And the actress's shimmering skin, golden curls, light and penetrating look seem to echo this motif.
In all commercials, the authors combine shimmering gold and dark tones, as if pointing to a bright core in a secret mysterious shell. And involuntarily the thought arises that inside every woman lies a rich inner world. And when Charlize rips off her clothes and jewelry - this is a confirmation of this thought: brilliance and we alth on the outside and inside.
And in the latest advertising masterpiece, a connection between the past and the future is clearly traced. The actress confidently rises from the ancient castle to the roof of the house, which offers a view of the modern city in the light of the rising sun, which gives hope for a brighter future. This is not just a new world - it is a step into a new life, gaining the courage of thought and the independence of a woman. Thanks to this lofty promo video idea, every viewer will remember who starred in the Dior Jador commercial.
Charlize Theron in advertising Dior Zhador - is an example of taste, femininity, professionalism. It is sheconveys the image that every woman aspires to be sophisticated, sophisticated and desirable.
