To successfully develop your business, be it trade, various services or something else, you must first of all promote it, make it recognizable. And advertising plays a huge role in this matter. It is she who allows you to attract potential customers, to interest them. And the current development of society and technology allows the use of various types of advertising that can cover almost all categories of people. And this makes it possible to convey information about yourself, about a product, about a service or about a business in general, to any person.
Types of outdoor advertising
Outdoor is understood as advertising, which is located on the territory of the settlement. It is placed on shields, stands, stretch marks, roofs and walls of houses, on or in transport. All outdoor types of advertising, examples of which can be found on every corner, are actively used, since they are relatively low-cost, but at the same timequite effective.
Shields are structures that are designed to accommodate a large banner with advertising. Most often they are located along the roads. Text, addresses and phone numbers on them should be large so that they can be easily read from moving vehicles.
Streamers are canvases of fabric or vinyl with promotional information that are stretched over the road. Also a very effective promotion method that is used very often.
Pointers are a kind of beacons that indicate the direction in which the advertised object is located.
Signs are a carrier of advertising information, which is located near the announced object. They can also be called mini-shields.
Pillars are collapsible or folding advertising structures that contain information about the company and its contact details.
Sandwich people are people in disguise who attract potential customers.
Pneumatic figures - inflatable three-dimensional figures.
Sticky application - these are various posters, stickers and announcements.
Advertising on transport is a very effective and popular way of advertising, in which information about a company, product or service is placed on the outer covering of vehicles or inside it.
Types of online advertising
The Internet provides great opportunities for promoting a business by placing advertising information.
Banner is a graphic rectangular image on which information is locatedor picture.
Text advertising is a small advertisement or a full-fledged article about a company or product.
Video is a video advertisement that is transmitted over the Internet. This is the most expensive way to promote online. It is usually used by large rich companies.
Contextual advertising - these are texts and banners located on pages that match the context of the advertisement, as well as advertising information in search engines.
Types of TV commercials
Videos are the most common type of advertising on television. The length of the video is usually 15-30 seconds, but it can be different.
Trailing line is text ads that run during the broadcast.
TV shopping is a way to promote a product, in which the viewer is provided with complete information about the advertised object.
Sponsorship - hidden and explicit advertising of goods, companies or services during the broadcast. Explicit advertising is expressed in gratitude for assistance in organizing and / or conducting a program, issue, heading. The hidden one is presented in the form of various accessories, attributes or products with the brand name.
Types of radio advertisements
Announcer Announcement - A pre-recorded text advertisement.
Music intro - advertising a company or product with musical accompaniment.
Types of advertisements in print media
Modular advertising is a pronounced part of the advertising strip.
Classified ads - textadvertising messages divided into categories.
Text advertising is an article or note about a particular product or company.
Mailing catalogs is a list of products with descriptions, prices and photos distributed via mailboxes.
