In our time, keeping a public diary is considered a very interesting and profitable profession. Creative projects develop into commercial ones, and successful popular bloggers become an example for others.
One cannot but agree with the statement that the authority of blogs with a large number of subscribers is increasing every day, turning into a real tool for influencing the readership.
Blogs on the latest gadgets, tourism, cooking, cosmetics and beauty make good money on the Internet. A personal online magazine that reflects the hobby of its owner becomes an online continuation of an outstanding personality who promoted the project.
Types of blogs
So, popular bloggers of our country - who are they? Before getting acquainted with the top projects that attract new subscribers and advertisers, it is worth talking about what online magazines exist.
Resource with interesting content
Newbie,only making his way to fame, grabs literally everything and fills his blog with content of various content. Some diaries resemble a huge dump of irrelevant news and photographs copied from other sources. However, there are talented bloggers who skillfully seek out what is interesting to subscribers. Resonant content collected on the Internet allows you to stay in the top of the most read and cited projects.
Author's magazine
The opposite of the first project is the so-called blog magazine, which specializes in a particular topic. The author expresses his point of view and captivates readers with what is closest to him as the creator.
It is not uncommon for professional journals with a whole army of subscribers to be bought out by large publishing houses, and further development occurs through investment. Such mutually beneficial commercial deals are practiced by well-known bloggers both in Russia and abroad.
The above-described resource includes personal diaries of photographers who post author's pictures, or celebrity blogs, the fame of whose owners allows you to quickly gain subscribers who are interested in the personal and professional lives of idols.
Blogs on women's topics
Magazines on purely women's topics are recognized as separate projects: needlework, cooking, fortune-telling and others. Popular bloggers post useful master classes that gather an audience of millions.
This also includes channels that are gaining popularity, the owners of which are well versed in the beauty industry and have dedicated their lives tobeauty. With beauty updates and detailed makeup tutorials, well-known bloggers express independent opinions on products by testing them on themselves.
We've covered the main types of blogs that are popular and loved by loyal readers, and now let's talk about the famous creators of personal resources who turned their hobby into a business.
I. Varlamov
Perhaps the most popular blogger in Russia is the notorious Ilya Varlamov, who founded an advertising and development agency and writes fascinatingly in LiveJournal. He accompanies informative or social posts with photos, skillfully using his blog to advertise new projects.
Varlamov loves his readers and for their sake "travels through the garbage heaps, runs through rallies and writes something new every day." In a personal blog, which is visited by about two million people every month, it is possible to buy advertising, providing it with customer's pictures. The author also offers to arrange a photo session, supplementing it with selling posts about goods or stores. A businessman and human rights activist, one of the top bloggers of LiveJournal, criticizes local authorities, entering into polemics with the administrations of the cities he visited. He boldly covers the most resonant political events, such as the protests in Kyiv in 2014.
E. Krygina
Speaking of the most popular media personalities, one cannot ignore the person of Elena Krygina, who broke into the fashion Olympus with her video tutorials on makeup.
Famous makeup artist willingly shares with millionssubscribers beauty secrets. She recommends products she uses herself and doesn't skimp on beauty tips.
Included in the list of bloggers that subscribers listen to, Krygina talks about cosmetic products she likes, and they immediately disappear from the shelves, and on the network you can find descriptions of beauty products recommended by the makeup artist. Many suspect Elena of poorly hidden advertising, although the girl herself denies that she monetizes her popularity.
The pretty blonde who became the owner of an online store and launched several projects of her own, dismisses all suspicions and gets annoyed when PR people confuse a gift and a commercial offer, thinking that all popular bloggers are corrupt. She gives recommendations on choosing only those cosmetics that she liked.
A. Lebedev
Outrageous Artemy Lebedev created his online diary in 2001, and seven years later his brainchild entered the top four most popular magazines. The owner of a popular design bureau and shops is not going to entertain his readers, but immediately makes it clear that his blog is a simple whim of a non-poor person.
Lebedev, who often uses obscene language and expressive expressions, was sued by well-known companies that accused him of causing harm to their business reputation. Anti-religious Artemy believes that Russian bloggers should not call for mass charity and speaks harshly about the construction of churches.
A frequent travel designer postsvideos of exciting trips to the exotic corners of our planet and makes them lure for a blog that publishes promotional materials.
M. Wei
Masha Wei, one of the top bloggers who is incredibly popular with schoolgirls, started recording beauty video tutorials at school. In them, she talks about all the intricacies of applying makeup and transforms into famous divas of pop culture. Recently, Masha, who has more than three million subscribers, has been invited to work on television.
K. Matoyan
The very first beauty blogger in Russia with the nickname Blondycandy shares everything that happens in her life with her Livejournal subscribers. A lover of cosmetics always talks about new products and makes reviews of popular face and body skin care products. Katya is known to everyone who is at least a little interested in the beauty industry. Successful Matoyan has been collaborating with the most famous beauty brands for a long time.
N. Belotserkovskaya
Russian bloggers rarely indulge readers with culinary art and surprise with special skill. Nika, who happened to be in France, fell in love with the cuisine of Provence and began to generously share recipes for delicious and unusual dishes.
The author of books about the secrets of haute cuisine has become the most popular food blogger in Russia. Now Belotserkovsky has its own online store where you can buy unusual spices, syrups, cereals and even Belonika branded oil. A creative person who promoted his own brand openedand three culinary schools abroad.
Nikkoko8
Well-known bloggers on YouTube, whose videos are watched by millions of viewers, receive a decent reward from the channel. A girl named Veronica is called the main "sniffer" of the country. She makes author's reviews about selective brands of perfumery and the so-called mass market. Not afraid to offend anyone, a popular blogger with a huge army of subscribers speaks out quite harshly, for which many criticize her, but Veronika is full of positive and shares it with everyone.
D. Borisov
The well-known bodybuilder Denis Borisov, the leader in views on Youtube, has long earned a reputation as a true professional. His programs were appreciated by athletes and ordinary people. In an accessible form, he explains how muscle building happens, talks about all the nuances of training, making differences in the programs of men and women.
Borisov, whose videos have received more than 50 million views, is not in vain considered the most popular and successful fitness blogger in Russia.
Orleans
Voronezh girl Katya Orleana quickly achieved fame. She does not try to be boring and does not hesitate in expressions. Now her online magazine "about clothes" is gaining popularity in the Russian blogosphere. A non-standard approach to fashion without commissioned advertising distinguishes Orleana from thousands of other girls. She harshly criticizes her colleagues, pointing out their obvious mistakes.
Sophie Avenue
Perhaps, Sofia Alekseeva closes the top ten best bloggers, who has received recognition due to her amazing beauty andunique taste. Using the most unusual combinations in clothes, Sophie creates original looks that subscribers love. Each of her "bows" catches and inspires readers who admire Alekseeva's style.
The girl who became famous starred in television programs and participates in commercial projects that bring good profits.
As you can see, the best bloggers in Russia, gaining popularity, receive good dividends doing what they love. Do not flatter yourself that this is easy money, because without a creative approach it is impossible to interest a multi-million audience. Maintaining a popular blog requires maximum effort and time, but those who are confident in themselves can be recommended to try their hand at this field.
