Today it is impossible to imagine a business without advertising. The more thoughtful the advertisement, the more precisely the advertising strategy is developed, the higher the income and the more successful the business. Unfortunately, not all entrepreneurs understand this, and therefore they often spare money to promote information about themselves, or they are engaged in promotion on their own.
Remember the saying about the miser who pays more than once? Savings on propaganda and promotion often lead to losses. Therefore, remember: an advertisement, as well as the entire advertising strategy, should be developed by a specialist. I'm not saying it can't be learned. Can! And it is necessary! For those who want to increase the visibility of their online business, here are some tried and true tips.
Add an ad to the Internet. Is it expensive?
This is the question most often asked by beginners who first encountered Internet advertising. The answer is: it's not just cheap. You can place on the webad for free. To do this, you need to type “Bulletin Boards” in the search engine, and then simply fill out the proposed forms. A first grader can do this job. It is much more difficult to write the right advertisement that can generate interest and response from potential customers. To do this, you need to know certain requirements and rules. Failure to comply with them will leave unnoticed the news of even the most profitable or exotic business.
How to write an advertisement
You only need to follow five rules to get a return on your content posted on the Web.
- Any ad must have a title that includes keywords. Keywords are the words that people use most often to search for what they need. In Yandex, they are usually highlighted in a special bold font. The keywords should correspond to the most popular queries that can be found in the keyword statistics. Example. You can start your advertisement with the phrase "I will sell tables for a cafe." Visitors sent such a request only 144 times. 6058 people were interested in the request "I will sell the table".
- The same or similar keyword must be repeated several times in the ad itself. You can also search for their options in the query statistics. What am I talking about? For example, St. Petersburg-St. Petersburg-Sp.-B, etc.
- If you decide to place an advertisement about yourself or your company, be sure to fill out all the required forms (for example, a business card), leave all your contact details. This is necessary so that your potential client can get reliable information as quickly as possible andcheck it out. In addition, ads with a completed business card are published above the rest, highlighted in a separate color on the map.
- Use motivating words (this technique is called Call to action). Don't spill water, write effectively, so that the client wants to call or come instantly. (Call now! Come and get a discount! Etc.)
- Use matchers to make your ad reach the widest possible audience.
- If, despite your best efforts, you can't master the science of writing ads, hire a specialist: the cost of it will pay off quickly, and your business will become more profitable.
