Advertising is the engine of sales. For several decades, this phrase has forced marketers to come up with the most incredible slogans, photos and videos that will leave a mark on the memory of buyers and customers. There are many examples when the brand name becomes a household name, and we use the phrases of advertising heroes in everyday life. All of this is possible because the best advertising in the world touches our deepest nerve endings and evokes nostalgic feelings even years later.
Why is it needed?
We often associate advertising with something intrusive and inevitable. However, it is essential for the development of commerce in the world. Advertising helps people notice products and services. And all this is necessary to make our life easier. Now for a brand, advertising is a way to gain recognition. It is required at every stage of the product acceptance process:brand awareness, review, purchase, repeat, loy alty and recommendation.
The best ad in the world on TV
Since the very first TV ads ($9 over 75 years ago), TV ads have grown into a $75 billion a year industry. Even though television's market share has dwindled as many viewers have cut the cord, online advertising has made videos more popular than ever. What unites them?
- They are memorable.
- They catch the eye.
- They call to action.
Great examples are Coca-Cola, which has been synonymous with the New Year for generations, and Nike, whose slogan "Just do it" is known in every corner of the world. This is really the best ad in the world with a huge percentage of recognition.
Most Creative
In the world of advertising, there is the most important award - the "Cannes Lions", which is awarded to the best advertising in the world. This year, like several times before, McDonald's became the winner in the outdoor advertising category. Although, to be honest, their graphics are quite simple, but very memorable. The World's Best Outdoor Advertising 2018 is a billboard that reads: "Next stop McDonald's. Simple, catchy, bright and with obvious appeal.
UMost people have positive feedback about the ads they see on the street due to their unobtrusive nature. Consider a well-crafted and presented ad you saw last night while driving home that made you think, and compare it to that digital ad that won't let you easily navigate to the next page on a website.
Recently, the media option has expanded significantly - mobile billboards. With their easy tracking and helping to provide geographic advertising and sales correlation, they are becoming the next big thing in the marketing industry.
The best social advertising in the world
In the field of social advertising, there are also many masterpieces that fulfill their main task - to draw public attention to acute social problems. These are, for example, hunger, drunk driving, the problem of violence, abuse of animals and nature, and many others. Such advertising, unlike commercial, is aimed at making people think about more global things than their own comfort.
It is important for any brand to advertise their products in order to achieve maximum sales and have a good space in the minds of their customers. Advertising is very important because it allows you to target your ideal customers and maintain their credibility. It helps you increase awareness of your content and increase the credibility of your message. This is one of the ways you can manage and change it inaccording to your target audience.
As the world becomes more interconnected and global, everyone needs advertisements. Even 60 years ago, people knew who a blacksmith was, and went to him when his services were needed. Everyone knew who any of the inhabitants of his city was. Today it is not so. When we need a favor, we go out to find it. This is why Google has ads in their search results. They really help people. And that's why the best advertising in the world helps brands become popular and memorable for each of us.
