Not every modern user of the World Wide Web knows about contextual advertising. What it is is well understood by marketing specialists in the virtual space, as well as by professionals creating and maintaining web pages. It often seems to a simple user that all advertising, as they say, is “on the same face”. Let's figure out how the context variety works and how it can be automated.
General information
Automation of contextual advertising is information processing and effective information management using high-class modern information systems. This approach to working with advertising material provides a number of advantages, making the promotion campaign more profitable. The more users on the page, the more potential customers the owner will have. Due to the possibilities of contextual advertising, you can attract hundreds, thousands of people. Availability and manufacturability of the processensured by the use of modern techniques and tools.
Studying reviews of contextual advertising automation services, you can find out that this approach to working with advertising material minimizes routine activities, while the campaign as a whole increases efficiency. The specialist selects a strategy based on the goals of the customer. The work on the campaign should bring together highly qualified personnel and the most efficient automatic robotic systems. At the same time, technologies, time-tested sites are useful. Access to their resources is paid and free.
Garpun
For different types of advertising (contextual, teaser, banner) you can use a variety of suitable tools and technologies. The Garpun project provides good opportunities. Currently, it is ranked among the most promising and advanced, effective and technological tools available to specialists in the field of virtual marketing. Due to the automated system, you can effectively set up contextual advertising - this is provided by the author's development of the project creators. The technology is called RealWeb. Users of the service get access to a variety of algorithms and an efficient constructor. Using all available resources, you can make an advertising campaign as effective as possible, while manual operations will be minimized. Thus, you can promote the project through the advertising systems of the giants Yandex and Google.
Using the capabilities of the Garpun system, you can debug automatic updatingpromotional material. Designed to work with different types of advertising (teaser, contextual, banners), the system allows you to add promoted positions, remove those that have become unnecessary. This takes into account updates to the content of the site, for the promotion of which all the work is conceived. Through an effective program, it is possible to promote relevant products and services. Priority areas are automatically selected by the program or manually set by specialists working with it, then the system uses this information to bring maximum benefit to the client.
Garpun features and benefits
Studying comparisons of PPC automation systems, you can see what are the main advantages of Garpun. The developers of this marketing tool pay attention to the possibility of generating key phrases for each position, product group, for a particular brand. Unique combinations are formed that are most effective for a given case. The product automatically manages bids so that your ad always ranks at the top of the rankings. Advertising is shown to the user exactly when the client wants it. The customer sets a schedule, a clear schedule, which Garpun then takes into account in their work.
The described contextual advertising automation system helps to control how successfully the implementation of the plan is observed. If tangible deviations from the plan are noticeable, the advertiser receives an alert from the automated product. Many recognize that this particular system is one of themost affordable and convenient. To start working with it, you need to create a personal account in the advertising divisions of the giants Yandex, Google, connect them to your account.
Do I need it?
By choosing Garpun as a contextual advertising automation system, the user thereby provides the ability to work with large amounts of information - the project has sufficient computing power to analyze impressive amounts of information. The technologies developed by the authors of the project help to quickly deliver the most relevant information messages to the user. There are automatic products for generating key phrases, templates for creating advertisements. By resorting to such ready-made matrices, you can significantly save the time required to prepare the text. If the advertised site updates and updates the product catalog, the assortment changes, the advertising campaign is also adjusted.
The exclusive advantage of the Garpun contextual advertising automation service is the ability to work at any convenient time of the day. There is no binding to the generally accepted schedule, weekends and holidays. The site that provides access to the service is constantly working, which makes working mode restrictions a thing of the past. You can set the most profitable, according to the user, the time of displaying advertisements, and the project will automatically launch them. The process does not require human intervention or presence. At the same time, the possibilities for setting up advertising campaigns through Garpun are considered by many to be very thin and wide. By uploading the information base, you can create the desired number of various advertising projects, taking into account all the parameters that are important for the advertiser. The system allows you to focus on the types of goods, cost, manufacturer. Through filters set up by an advertising specialist, the conditions for selecting positions that need to be shown to a potential buyer are selected.
Aori
This contextual advertising automation service was developed to save time for an advertiser who wants to promote his promising project. In addition, the resource helps to optimize the workflow and reduce the time spent on analyzing information and designing the display cycle. A distinctive feature of "Aori" is that the project is completely created by Russian developers, presented in Russian. Its creators have tried to make the interface as clear as possible, not overloaded with unnecessary settings. The main audience of the project are relatively small enterprises, firms and owners of medium-sized sites interested in self-configuration, formation and management of an advertising project. Currently, the number of users is several thousand. Judging by the reviews and responses, mostly people are more than satisfied with the result of cooperation.
You can learn from the reviews dedicated to Aori: contextual advertising automation wins against the background of many alternative resources precisely because of its wide possibilities. Any company can be launched in automatic mode, but you can manage eachmanual operation. To save time, you can resort to template ads. The resource offers a wide variety of modules that allow you to expand the initial settings.
Technical points
Using Aori's contextual advertising automation capabilities, you can cope with your tasks, even if the advertiser is new to the described area. As the creators of the project say, to set up your first advertising campaign, you will have to spend no more than five minutes. The minimum advertising budget for cooperation with the project is 3000 rubles. If a user uses the project's capabilities to work with the largest contextual advertising services, no special additional fee or commission will have to be paid. Using the capabilities of Aori, you can cooperate with the advertising resources of Yandex, Google. In addition, there is access to advertising campaigns on Facebook and VKontakte social networks, you can set up and set advertising through the Mail and Begun services.
eLama
There are quite a few reviews that talk about the possibilities of automating contextual advertising, in which this information project is given exceptionally much attention. The platform is completely Russian, the interface is executed in the same language. The number of users is estimated at one and a half, possibly two thousand people. The popular platform offers two options for cooperation - simplified and optimal modes. Their differences lie in the capabilities of the advertiser and the functions available to him.
Choosing forcooperation with this particular project, you can simultaneously promote your site through the advertising capabilities of Google, Yandex and Begun. There is a special technology for high-speed movement of projects between platforms. To generate ads, there is a template file that simplifies the advertiser's task. If it is necessary to summarize spending statistics, information on these items is downloaded from Google services. A service that generates UTM tags is available to users.
Simplified mode of operation is designed for beginners. Professionals are advised to use the best option. As can be seen from the ratings of PPC automation services, eLama is considered one of the best platforms, this is largely due to economic advantages. Access to the service is completely free for users. If you want to entrust your advertising campaign to service professionals, then you will have to pay for their services. To pay with advertising platforms, users generate their own accounts within the system. They also receive the profit received, and distributing funds between goals is quite simple.
R-broker
In the materials devoted to the automation of contextual advertising, comparing different resources developed for this purpose, you can see a lot of flattering reviews about the possibilities of the R-broker functionality. The system was designed to be as easy to use as possible. The developers set themselves the task of creating a user-friendly interface. The number of users has already exceededthree thousand. R-broker allows you to upload information about Google and Yandex advertising campaigns, thanks to which the client can see the full financial layout of his business at any time. Calculating ROI with access to up-to-date information becomes easier. A template file has been developed to generate ads - this simplifies the creation of material and reduces the time required for this. Special prepared strategies are used by those who choose R-broker to control their bets.
This project will suit those who do not even know what a landing page for contextual advertising is, and at the same time will satisfy with its wide functionality and capabilities of an experienced user responsible for several large advertising campaigns. The minimum monthly payment is 6000 rubles. The need to pay arises if a special account is created for running a campaign in an individual format. You can cooperate through R-broker with Yandex services and the social network VKontakte.
Altyics
You can't find statements in the marketing offers of this service for automating contextual advertising: "Saving up to a million rubles!", "With us you will earn the most!" and other high-profile slogans. This platform was created by experienced Russian marketing strategists. Its distinguishing feature is the modular principle, which guarantees maximum efficiency. The user has access to a wide variety of tools, selects the necessary one from it and connects it to his project. By resorting to such options, you can quickly analyze how effectiveguided campaign, what changes should be made to it to improve performance.
Altyics users have access to a wide range of technical and information opportunities. Special template files are provided to simplify the creation of new announcements. There are modules with which you can evaluate the conversion effectiveness of advertising by calls. There are two methods for calculating CPA for this. It is possible to automatically enable and disable a specific ad - for this, information about the availability of an item in the warehouse of the advertised store is loaded. For the function to work, it is necessary to provide a technical connection between the advertising campaign and the application through which information about the availability of products is uploaded. There is access to a wide variety of strategies. You can optimize programs, hold positions.
Features
The described contextual advertising automation system is designed both for beginners in their first project in the field of marketing promotion, and for experienced professionals in this field. The cost of system services is determined by the advertising budget. The minimum monthly amount is 5000 rubles. Through the project, you can work with the largest giants of the advertising market - divisions of Yandex and Google.
Rocket
This project appeared relatively recently, its authors are the developers of the virtual hypermarket "Vikimart". The main clientele, as conceived by the creators, are large virtual retail outlets. There is a special toolkit that provides highlevel of integration with the online store. To form a marketing campaign, the system requests access to directory structures. The creation of ads dedicated to a specific product, but intended for different regions, is automated. Clients are given wide access to a wide variety of strategies. As the developers pay attention, only their project gives the client the opportunity to massively adjust the parameters of the created advertising, informational texts.
This contextual advertising automation service is designed primarily for experienced marketers who are well aware of the peculiarities of running a campaign to promote a product on the World Wide Web. The technical capabilities are such that the program can easily cope with trading platforms that offer customers from one and a half million positions or more. You can run ad campaigns with four million keywords. True, you will have to pay for such opportunities. The minimum monthly budget is 20,000, while the creators of the system ask for 5% of the turnover per month. For this amount, they guarantee the ability to work with Google and Yandex.
K50
This system designed to automate contextual advertising appeared relatively recently. The creators of the platform are Russian developers. The main interface language is also Russian. The target audience is advertisers who are planning campaigns of medium to large scale. K50 differs from most systems available to users in that it does not provide the ability to choosestrategies through which positions are managed. According to the creators, the cost per click is not the most important thing. The main idea of project promotion is the balance of ROI and the most effective management strategy.
The product is designed for those who are launching their first company, while providing enough extensive features that the experienced user "has room to turn around." If the advertising campaign budget is less than 100 thousand per month, the site requests 5% of the allocated amount as a commission. The greater the monthly financial capacity, the lower the percentage you will have to pay to the service. For this money, the user gets the opportunity to promote their product and project through Yandex, Google.
AdLens
The management system was developed by Western programmers, gained wide popularity, and in 2011 was acquired by Adobe. Today, the estimated combined budget for campaigns managed through the project is estimated at US$2.5 billion. The system is based on the idea of a portfolio of rates. Due to this approach, the conversion increases by about a quarter compared to more typical campaign settings. It does not provide for the possibility of uploading analytical data through Google services, but a proprietary technology has been developed that allows you to analyze and systematize information. Through a diverse, extensive, thoughtful interface, you can explore what the conversion is at different times of the day.
A distinctive feature of the project is its complicated interface. AdLens moresuitable for specialists in the field of contextual advertising and promotion of projects in a virtual network, but for beginners it will be quite difficult to figure it out. A high level of project efficiency is noted both in the case of a small company, for which the number of keywords is about a hundred, and for a large-scale project with millions of keywords. Cooperation with this project is recommended primarily to large firms, large virial stores. For the convenience of such persons, an automatic system for changing product offers is provided. It takes into account how many products of one type or another are left in stock. AdLens asks for 3.5-4% of turnover for its services. Through the platform, you can submit contextual advertising to Yandex, cooperate with the Bing system, the Facebook social network. It is possible to work with Google.
