Promotion of your own resource is not easy. It is necessary to constantly take into account a huge number of factors, follow certain rules and, in principle, understand the features of SEO. These include parsing high-frequency, mid-frequency and low-frequency queries.
Where to start?
It's worth starting with the concept of "search query". This is a word or several words that the user enters into the search box of one of the search engines. The request may be different, depending on the needs of visitors. For example, it can describe a problem, a question, the name of a product or service, etc.
When you work with a certain resource, you must form a semantic core. This is a set of key phrases by which a visitor can get to your site.
Types of requests
They are different, so it is important to adapt to each type. The most common is the information request. Usually these include questions: “What is …”, “How does …”, “The highest …”, etc.
Next, the experts highlight the transaction request. In this case, the user is preparing or is already ready to spend money on your site, so he enters in the search line: “buy a monitor”, “sushi delivery”, “get a tattoo”, etc.
There is also a navigation query. Usually in this case, the user specifies a particular resource in order to go to it. For example, "website…" or "BBC News".
The last request is general. Usually this is one or a couple of words that do not contain any specifics. For example, if you enter "computer" in the search box, you will receive information about this device and stores that sell PCs.
Request rate
Also, requests can be divided into types according to the frequency of their use. It is calculated depending on the number of visitor hits. Happens:
- high-frequency request;
- midrange;
- low frequency.
Depending on the search engine, the phrase can be of different types, so it is important to check the frequency in those PS in which you are going to advance. Due to the frequency of requests, you can correctly form the semantic core of the site, and then write the most effective content for it.
Most popular
As the name implies, a high-frequency query (HF) is often an informational query that consists of a minimum number of words. The visitor in this case usually wants to get a general picture about a product, service or a phenomenon in general.
For example, the query "washstand" is a high-frequency query that is ambiguous. As you can see, there are no clarifications in it. Perhaps the user wanted to know in principle what a washstand is. Perhaps he was looking for a translation of this word. There is a possibility that he wanted to purchase a washstand.
This high-frequency query is usually used to increase brand awareness. At the same time, it is the most competitive, so it is almost impossible to move along it when it comes to young resources.
Number of requests
Many people are trying to immediately find out how much high-frequency queries are. The fact is that it all depends on the specifics of your resource. Suppose if you are in the business of selling washing machines, then the RF query "buy a washing machine" will consist of 100,000 queries.
Now suppose you sell wooden barrels. RF request "buy wooden barrels" will consist of 10 thousand requests. As you can see, it is impossible to accurately determine the figure in order to understand how many requests should be in order for it to become high-frequency.
Defining queries
To collect the semantic core, the easiest way is to use Wordstat. This is a Yandex service that helps you understand the frequency of requests. How does it work?
For example, you decide to sell children's clothing. It is not hard to guess that the main keyword in your niche will be “children's clothing”. You enter it into the "Wordstat" line, and the service scans the data of all sites and selects a list for you, inwhich on the left shows various variations of requests, and on the right - the number of requests to them per month.
This way you will know that the query "children's clothing" was entered 900 thousand times in a month. Next on the list with 200,000 hits would be "children's clothing store", etc.
When you look at the number of requests, then decide that the first ten are high-frequency requests. Further, a certain part will refer to the midrange, and low-frequency queries will be hidden at the very bottom.
Now let's pretend you have a more niche niche. You sell cinder block. We enter this word in Wordstat and get the result. As you can see, only 83,000 requests per month were dedicated to cinder block. But the request "cinder block price" - only 12 thousand. As you can see, the highest frequency requests may vary in number, depending on the specialization of the resource.
Request difference
You will also have to learn to distinguish between high-frequency and low-frequency requests, and do not forget about mid-frequency ones. It is clearly worth giving an example that shows the difference between them:
- HF is "buy an apartment";
- MF - “buy an apartment in Moscow”;
- LF - “buy a one-room apartment in Moscow.”
As you can see, the difference is in the refinement. It used to be considered that low-frequency - up to 100 impressions, mid-frequency - up to 1000 and high-frequency from 1000. But, as you can see in the example, the situationcompletely different, and everything will depend directly on your resource and activity.
Promotion
To compose the semantic core, in any case, you will have to deal with the promotion of high-frequency queries and other types. Of course, one could immediately say that it is more profitable to choose low-frequency queries, but sometimes this can be an unrealizable dream of the owner and optimizer. Therefore, this matter has to be de alt with.
So, really low frequency queries are ideal for this. The situation will be even better if there are highly competitive phrases among them. But in any case, you need to start promoting the resource for the first time with low-frequency requests. Introducing them in small doses, after some time it will be possible to start using the midrange and only then start working with the high frequency.
If we have been working on optimizing the resource for a long time, and it is in good positions, then only in this case it will be possible to start introducing high-frequency frequencies.
Advertising
As mentioned earlier, high-frequency queries are always highly competitive, so it's very difficult to get to the top by them. For contextual advertising to really work for young sites, it is better to choose low frequencies. But if this option does not suit you, be prepared to spend a lot of money.
It is generally accepted that 6 thousand rubles is the minimum monthly budget for promotion in HF. But in reality, everything is somewhat different, since popular commercial requests will cost you tens and hundreds of thousands of rubles.
Benefit
How to promotehigh frequency request? In this case, we can’t even talk about the final benefit, since a counter-question appears: “Is it worth it?”. Almost all SEO specialists will tell you that for a young site, this is a disastrous process and a waste of money.
There is only one positive thing in this whole story - a large audience coverage. It is logical that the more requests, the more traffic. There are some resources that can only be promoted on HF, in this case it is quite logical that since there are no other options, you need to attract the audience in every possible way.
But there are much more negative aspects in such a promotion. Anyone who at least once decided to take such a step consciously or because of inexperience faced the lack of a target audience and low conversion. This is due to the fact that HF are vague requests, which often only show that the user himself does not know what he wants.
This process is often very long and expensive. Your competitors may be well-known markets and information sites. The search engine trusts such resources more than newly formed ones, so you will have to build up the link mass and work with relevant content. All this takes a lot of time and money.
Sometimes the search engine may incorrectly indicate the number of requests, issuing midrange or bass for highs. Receiving such an "empty" request, optimization is meaningless.
Finally, advancement in the treble is not necessary, because over time it can pull itself up. For example, you are advancingon request "meizu dual camera smartphone", which is woofer. When the weight of the site increases due to the link mass, you can be found on the request "smartphone".
As you can see, promotion in HF is unprofitable. Your task as the owner of a young resource is to find low-frequency, highly competitive queries. Do not forget about competent, relevant and interesting content.
