In today's world, marketing plays a very important role in every business imaginable. If you want your business to be successful, you will have to seriously think about which marketing strategy to choose. But there are a huge number of these strategies, so making a choice is not so easy. To make it easier, this article will talk about one of the most effective, but at the same time the most difficult marketing methods. Immediately consider that in order to use it, you need to have certain character traits and be ready to constantly improve in what you do. As you can already understand, we will talk about aggressive marketing. What it is? How is such marketing different from soft or passive? Why is it so difficult to learn and use? Aggressive marketing is a whole philosophy that requires impressive skills and serious efforts from you, but in return gives an incredible result.
What is this?
So, first of all, of course, you need to figure out what constitutes aggressive marketing. At first glance, it may seem that there is nothing complicated in this. The principle is quite simple: you need to follow the precepts of Julius Caesar, whosaid that you need to come, see and win. The same must be done within the framework of aggressive marketing, which implies the absence of long negotiations, attempts to gradually incline a potential client in your direction, win him over and so on. Aggressive marketing assumes that you will do everything quickly, sharply and effectively. Accordingly, the purpose of such marketing is to quickly and clearly get the desired result, which cannot be obtained if you act more gently.
Features of aggressive marketing
Whether you are talking about retail, wholesale or network aggressive marketing, the features of this approach usually remain the same. Firstly, it can be used in absolutely any direction, since it always gives results if an experienced marketer is engaged in it. Secondly, the sales process is much more subtle and unusual than in any other case, so the hand of a real professional is needed to be successful. Accordingly, from here grows the fact that most marketers cannot cope with aggressive marketing. The fact is that this type of marketing reveals all the weaknesses of a specialist, which can be hidden during negotiations in the long term. Accordingly, a marketer must have the highest qualifications and be able to competently act in the most emergency situations. As you can see, aggressive marketing methods only work if the marketer is a reala professional in his field.
Use in practice
A lot can be said about aggressive marketing, but it is immediately worth noting the fact that in the modern world it is rarely used in reality. The reasons why this happens have already been described above.
This method is extremely complex, and if used without proper skills, it can only lead to negative results. But this does not mean that no one uses aggressive marketing at all. Examples of it can be found both in Russia and abroad, and in this article, the activities of the DialogMarket company will be taken as an example.
Example
Many people think that DialogMarket is an ordinary call center that provides standard virtual secretary services, technical support, and so on. But in fact, the employees of this company use aggressive marketing methods, thereby trying to achieve the optimal result in the shortest possible time.
And this company is incredibly often able to achieve this result, which characterizes it from the best side. But for what? If you study the activities of the DialogMarket company, you can identify several distinctive characteristics of their activities, and at the same time aggressive marketing as such.
Features & Benefits
The first advantage of this approach is working with an unprepared client. What does this mean? This means that the marketer is in contact with customers who were not ready to meet with him. Accordingly, he achieves incredible success, as he can control this client at his own will. But in this situation, it is very important to be able to do this, not to give the client a chance to understand how to resist aggressive marketing. That is, you need to get the client to say yes before he has time to come to his senses and say no.
Secondly, the big advantage is that you can get the result instantly, which makes life much easier. You do not need to negotiate for months, try to convince the client, offer him options, fight with competitors. This strategy is notable for its lightning speed, and if used correctly, the results will be amazing.
Third, it's worth noting that this approach is highly unconventional, and that's why it's so effective. Many clients do not expect this approach, so they fall victim to aggressive marketing. And therein lies its charm. However, at the same time, he also has shortcomings, which you should definitely talk about.
Flaws
The biggest disadvantage of aggressive marketing is the difficulty of this method. The fact is that in this case it is necessary to constantly dominate, act quickly and confidently, and if your character does not have the ability to act in this way, thenyou won't be able to use aggressive marketing even if you're a true sales and promotion pro.
The tools of aggressive marketing are dominance, rigidity and speed, and without them you will not succeed, so choose softer forms of promotion in this case.
Efficiency
If you read Spelstra's book on aggressive marketing, you will quickly realize how effective it is. Separately, it is worth mentioning that this type of marketing is ideal for sales, since 44 percent of successful cases fall in this area. You can also achieve great results in the areas of advertising and branding, but at the same time, you should remember the features of aggressive marketing in order to achieve maximum results.
What does aggressive marketing do?
So, to summarize, it is worth noting right away that it allows you to have a very serious impact on the success of your business. Its most important advantage lies in the fact that it gives lightning-fast results. You do not need to wait, try, fight with competitors. You find a potential client, you influence him, and the result can be either positive or negative, but one way or another, it will be received immediately. It's also worth noting that companies that get into the right use of aggressive marketing quickly see an uptick in sales compared to what they saw when using softer forms. You can also save a lottime and leave behind all competitors who are hesitant to deviate from typical promotion patterns.
Qualities of aggressive marketing
The last thing to look at are the qualities that distinguish aggressive marketing. These are activity, perseverance, ambition, intensity, unconventionality and dominance. These same qualities should be present in a marketer who plans to engage in an aggressive form of promotion. Softness, indecisiveness and other such traits have no place in aggressive marketing.
Now you know what this type of marketing is, and therefore you will immediately have a desire to use it. But do not rush, practice shows that only 12 percent of representatives on the market achieve success. To get into that 12 percent, you need to prepare well.
