Marketing Tips 2024, November

The sale of a certain product in any store is controlled by the representatives of the distributor. Specialists who determine the completeness of the presented assortment on the shelves, the correctness of its location and evaluate the sales of this product are called merchandisers. The main tool of such a professional is a planogram

Of course, advertising is the main and main engine of trade. That is why it is so important to pay special attention to it

Ex-Warehouse is not a place, but a way of pricing when goods are delivered. The world trade terminology has its own peculiarities

B2B - what does this mean, what are the features of working in this sector? Why do companies working in this area require exceptionally experienced specialists, and why is wages here higher than in other industries? Let's figure it out

From this article, the reader will learn what role advertising and public relations play for small and large enterprises today, what means are available to make a product known, and how much it will cost to form public opinion

KPI is a buzzword borrowed from the West and hardly applicable to Russian realities, or is it the most important factor in successful management?

For many businesses, lead generation is the main tool for attracting customers. What are its advantages?

Market conditions are the price, commodity, financial situation in the sector of the national economy or in the economy as a whole at a given point in time. In addition, this term refers primarily to economic and social factors that affect the development of the original sector of the economy and the position of players in the market

What is the target audience, why do you need to look for it and what will you get as a result? Find out the answers to all these burning questions right now

The term "social corporate responsibility" appeared in our lexicon at the same time as the word "globalization". And it is no coincidence. If you think about the meaning of words, the first term is an objective consequence of the second

Every firm that enters the market or plans to do so, faces, first of all, an obstacle. The role of such an obstacle is played by other competitors, that is, firms whose activities are related to this market of goods or services. Competition is the relationship between these firms. And this forces you to regulate your activities, clearly adjust it to market parameters, analyze competitors, study their activities, successes and failures

Traditionally, surveys are answers to pre-compiled questions that should highlight the side of the problem of interest, present a general or detailed picture, and provide the necessary information. After studying the results of the survey, certain results are summed up, mathematical or statistical calculations are made, and certain conclusions are drawn

What do you do if customers don't like your products at first sight? It turns out that it is not necessary to immediately change the name or release a new line of products, because conversion marketing can be applied. His methods are aimed at creating the necessary level of demand for the product among potential consumers

What could be more difficult than working with consumers? Probably, only back-breaking physical labor can be compared with this. But it's not about him now. Formation of demand and sales promotion is a long and responsible process that requires careful preliminary preparation. This is what will be discussed today