The target audience is the group of people for whom certain goods or services are intended. If you want your business to be truly profitable, you need to have a clear picture of your target audience, know what kind of people they are, what they live with and what they care about.
Knowing what your target audience is is what will help you:
- act directly on the "pain" points of your potential customers, raising issues that matter to them and offering the best solution to the problems they face;
- run truly effective advertising campaigns using the most reliable channels;
- save money on promotion by contacting not all people in a row, but only those related to your target audience;
- gain a huge advantage over your competitors;
- several times increase profits.
Any target audience is something that requires painstaking study. At the same time, specialists rely on a number of different criteria, taking into account gender, age, family composition and marital status of potential clients, their education, place of residence, levelincome and occupation. You can get this data by inviting people who have already contacted you to fill out a simple questionnaire.
It is also important to consider that the target audience is not always people who lead a similar lifestyle and have common interests. For each product, you can make at least a few portraits of people who may be interested in it. For example, a training on the topic of finding remote work may be of interest to young mothers who are on maternity leave, and a person who is tired of spending days on end in a cramped office and strives to give freedom to his creative potential, and a pensioner who wants to do something for himself in free time.
Of course, the choice of the target audience should be based not only on official information. It is important to correctly draw up a psychological portrait of your consumer. To do this, you need to answer a number of questions about him. For example, what hobbies can he have? What media do you prefer? What is it striving for? What is he afraid of? Is he a conservative by nature or is he not afraid to try something new? How does he spend his free time and what kind of entertainment does he like best? The more such criteria you take into account, the easier it will be for you to find "your" client and offer him something that he simply cannot refuse.
Understand how the target audience is defined, examples will help the best. For example, if you are the publisher of a celebrity magazine, your firstyoung girls will be interested in the product, who will be able to read interesting information about their idols. But the publication with recipes will be more interesting for older women, mostly housewives who have a lot of time to cook and delight their household with delicious meals.
By adjusting your product to the needs of your target audience and developing an appropriate marketing plan, you can reach unprecedented heights in your business!
