Marketing is the production of a product that satisfies the needs of customers, as well as the search for consumers who will purchase this product. Marketing management is an ongoing process that depends on the strategy of the business itself. Any company, regardless of the experience in the market and income level, should take care of their advertising campaigns, because only an active and constant reminder of the company, sales promotion and various BTL promotions can attract new customers and retain regular ones.
Marketing to attract customers may not be enough
or excess. In the latter case, the demand for goods is reduced through special events.
Improving marketing activities always requires a lot of money. The company must allocate a certain budget for campaigns. Marketing activity consists of several stages: market analysis, selectionadvertising, PR and media planning strategies. All this ensures the uniform development of the enterprise, profit and expansion of market shares.
The company may have a full-time specialist or involve an outside agency. A marketer who is on staff and is constantly at the enterprise knows the "kitchen" from the inside, is familiar with the culture, personnel and history of the enterprise. His work will be more effective than activities organized by employees. Management of marketing activities can be divided into two stages. This is the improvement of the work of the department and the selection of competent employees.
At the first stage, conditions are created for the effective work of the employee, so that he can collect information without interference, record data, have all the necessary equipment, and so on.
You also need a well-organized interaction between the advertising department and all other departments.
In order for the marketing department to work productively, you need to properly organize its work, as well as choose the structure that will control the department. Often, advertising specialists report to the sales department, in which few people have a specialized education that allows them to understand strategy and media planning. For this reason, conflicts and misunderstandings often occur between employees and management, which leads to inefficient work. Only a clear definition of the tasks and place of the marketing service in the structure of the organization will ensure the effective operation of the entire company. Marketershould not only have knowledge in their speci alty, but also be familiar with the specifics of the enterprise. Also, a specialist must be sociable and dynamic, because it is he who is the interacting link between the audience of consumers and the company. You have to understand both employees and customers in order to create the best environment for selling a product.
Marketing activity directs the organization to satisfy consumer desires, controls advertising campaigns, product, managers and the whole atmosphere in the enterprise. Ideally, the advertising department should include several specialists with their own narrow responsibilities, but more often only one of them is engaged in "everything", which leads to overreach and inefficiency. If an enterprise wants to develop and increase market share, then marketing activity must come first. Managers should not skimp on wasting time and money for training and finding specialists. Improving marketing activities always has a beneficial effect on the income and livelihoods of the enterprise as a whole.
