If you want to attract a large number of potential customers in a short time, then booklet production will become just an indispensable assistant! How to make an advertising booklet interesting and readable, how to get people interested in the offered services or goods? There are simple but very effective rules used by designers all over the world.
A promotional booklet is a brightly colored sheet of paper, often folded into a rectangle or square. An interesting feature is that it is made without the use of fasteners - paper clips, firmware, glue.
Now let's look at a few steps needed to make a promotional booklet really high quality, interesting and readable.
Step one: Determine the purpose of the booklet
Information leaflets describe any products or programs.
Sellers offer to purchase some product, and not necessarily in a direct form - for example, it can be an offer to go toadvertising site for more information.
Image builders form an opinion about a company in order to use these services in the future.
Step Two: Making the flyer interesting and beautiful
Contents
In order for the booklet not to go to the basket, but to remain in use by the consumer, you need to write something in it that will be really interesting to read. For example, tips, non-standard use of products, little-known facts.
Promotional booklet design
Man perceives visual information much better than a text. Therefore, no matter how interesting your advertising booklet is, you must definitely add a couple of illustrations to complement the text. Then its readability and attractiveness will increase significantly.
Headline
An average person determines the degree of interest in a text in five seconds. Half of that time is spent reading the title, half is spent looking at the images. Therefore, the title of the booklet should, if not strike a person on the spot, then at least interest him to such an extent that he continued reading.
Building sentences
It is very important that the target audience be as wide as possible - so that even a sixty-year-old pensioner, picking up a booklet, understands what it is about. In other words, everything should be written as simply as possible and with minimal use of technical vocabulary or complex phrases.
Contact information
And now, the moment of truth has come. The person read your booklet and liked the content to such an extent that he decided to purchase your product. Now you need to provide him with the same as simple as possible information on how to get to your office / store. Here, too, you don’t need to be smart - give the person a simple action plan: call, come, come, ask, read.
Step Three: Distribute the booklet
Now decide where to distribute the booklets. Are there enough people who are potentially interested in purchasing your products or services? Obviously, it would be appropriate to offer services, for example, a notary, somewhere closer to the city center, and not at all in the market.
So, a good advertising booklet should be interesting, colorful, readable, understandable, appropriate. If one of these criteria is missing, the owner of the booklet is likely to throw it in the trash without reading it.
