Modern printing industry offers a lot of quality services, thanks to which companies get an excellent opportunity to stand out from their peers. There are certain requirements for business card layout for printing and other types of printing products that you should be aware of.
Corporate style
If earlier entrepreneurs saved their money savings, did not include in the budget the costs related to printing printing materials, then over the past few years the situation has changed radically. Currently, even small organizations are developing their own corporate style, ordering pens, booklets, business cards, calendars.
Creating business cards
Let's consider some requirements for the business card layout. Any public person owns such promotional materials. Such cards have certain differences in functionality, appearance, material, but also similar characteristics. Business cards are a complete informational material about the owner, which must meet certain requirements.
On businessthe cards indicate the full name of the company, its contact details: website, fax, telephone, address. Such information allows buyers and associates to find a company among analogues existing in the modern market.
What other requirements for a business card layout highlight? If you wish, you can make it on your own, armed with a personal computer, special programs, and a high-quality printer. In this case, the finished printing products will be quite budgetary in terms of cost, but there is no guarantee that all the basic information will be indicated on the business card in the correct form.
That is why many entrepreneurs, public and creative people turn to professionals for help in full confidence that they will meet all the basic requirements for layouts. High-quality printing houses use digital online printing, which is a guarantee of the quality of the created advertising products.
The material for creating individual and business business cards is cardboard or design paper, metal, polymer base, organic glass. The choice depends on the material possibilities and personal preferences of the customer.
As additional services, printing companies offer the use of rhinestones, gilding and silvering of finished business cards.
Important points
Modern equipment used in many printing companies allows you to produce business cards of the highest quality on paper of different weights. Layout requirements that existfor this printing product, are a guarantee of creating materials not only with an informational component, but also with an individual, own design.
Urgent development of promotional materials involves double payment. If you wish, you can order double-sided business cards, which also meet certain requirements for layouts. Business cards require special embossing, and the base is plastic. Printers use the silk-screen printing method, which is a guarantee of obtaining the highest quality products.
Representatives of serious business are offered the creation of VIP business cards made on expensive paper. Such materials are complemented by rhinestones, embossing, and their lamination is also expected.
Printing offers delivery of finished products to the customer's office via courier service, which helps to save time for reputable entrepreneurs. A pre-order of a batch of business cards is made both at the company's office, by phone, and thanks to the return form on the company's website.
Print Features
Large format printing is used in situations where a large order is placed. This method allows you to take into account all the technical requirements for business card layouts, create finished products in 1-2 days without compromising their quality.
The business card of the original form, made on a high-quality basis, will not be thrown away by the buyer immediately after receipt, it will periodically remind you of the company, theneat will become an effective promotional tool.
Calendars
What are the basic requirements for a calendar layout? Let's dwell on this issue in more detail.
The flip wall calendar is an original element of office style, which is why many large companies order it. Such printing products fit perfectly into office interiors, have significant functionality.
Specific requirements
What are the basic layout requirements of a typography? They are files that are fully prepared for printing, do not need changes to the content, do not require any prepress preparation. Two types of layout files are used: raster (TIFF, JPEG) and vector (PDF). The second option is considered more preferable, since in raster formats, objects may look slightly blurry during printing. Then the production will not be responsible for the quality of the product being created.
Layout Options
Any printed product must be aged in accordance with certain standards:
- CMYK color model (with CoatedFOGRA39.icc profile).
- Compression is not used for JPEG files.
- Apply Uncompressed while saving bitmap layout, then merge all layers into one.
- All fonts are embedded in PDF.
- A file resolution of 300-600 dpi is allowed for business cards, clearly with 300 dpi for other printingproducts.
- Layout cannot have crop marks or other non-printable objects.
Requirements for creating a business card layout
Its standard size is 50x90mm. What are the basic requirements for layouts for printing this type of printing? Its size should correspond to the format of the created business card. On all sides, margins are made "on departure" of 3 mm. This is necessary so that when filling the layout area with color, to prevent marriage during cutting of finished printed products.
What other requirements for original layouts exist? In order for the display of colors on a business card to be ideal in quality, it is advisable to use the CMYK palette in the process of work. In the process of preparing a raster layout, the graphics resolution must not be less than 300 dpi (300 dots per 1 inch). Professionals do not try to make business card layouts in a higher resolution, as it "weights" the finished printing material.
It is more correct to place the same type of business cards on separate pages. For example, it can be cards for individual employees, the entire company. The file name is in Latin. The fonts used in the business card layout are presented as vector graphics (excluding those printed entirely in Photoshop).
Specific calendars
When using photographs of the company, employees, goods in the design of the calendar, it is quite possible to turn it into an objectfull-fledged advertising. At the same time, the basic requirements for large-format layouts are observed. There are many themes that can be used to design a colorful calendar. Printing professionals will be able to provide full support to companies, develop a new layout at the request of the client, or offer a ready-made version, making minor changes to it.
If the basic requirements for the banner layout require the use of a certain print resolution for a large-format publication, then when making a flip calendar, options are distinguished: A4, A1, A2, A3.
Technology
The production of the calendar is associated with the use of special finishing options: cutting, UV varnishing, embossing, silk-screen printing, lamination.
The main materials used to create modern calendars, printers consider the following:
- design and coated paper;
- metal springs;
- plastic;
- bolt of different colors and sizes.
To increase the presentability and uniqueness of the product, tracing paper is chosen as an additional element. It protects the cover of the calendar, is a page separator.
Calendars are currently (mostly) offset-printed, with smaller orders using digital online printing.
Any modern wall-mounted flip calendar is an information and advertising medium. This is an attribute of any large company that can be consideredan original gift with a very deep content.
You can order a high-quality individual calendar at the office of a printing company or by filling out a feedback form. Many companies offer free layout design development, discounts and bonuses for large orders. In addition to the printing itself, you can also arrange post-print processing of the finished calendar, for example, laminate it, extending its service life.
Among the interesting options for gifts to colleagues at work, it is the ordering of calendars that is considered a pleasant souvenir, so most often the head of the company orders them for the holidays, for some memorable dates.
Large Format Printing
Among the latest trends used in interior design of residential premises, hanging photos of large format are distinguished. Such pictures can be a reminder of bright moments from family life. Large format paper is noted as the ideal material for printing large format photographs. This material allows you to print photos in various sizes. Large prints can also be printed on a special paper base with an absorbent layer.
In addition to the printing itself, you can additionally arrange the lamination of finished products. High-quality photo paper used for printing photographs allows you to make the color reproduction perfect and full-sized. There is a certain algorithm that prints photos of a non-standard size. Firstthe original image is selected, then with the help of computer programs the image is processed, the optimal color and size are selected, some elements are removed.
Summarize
At the request of the customer, even scanning of paintings, their preliminary processing, and large-format printing are carried out. Professional printing studios employ specialists who have an idea of the requirements for the layout, the features of the selection of materials, the specifics of printing. The layout of advertising material should be compact in content and form. 1-2 seconds should be enough to fully study the photo, the basic information on the poster.
Texts should be minimal in volume, and pictures should be realistic and of high quality, otherwise the content of the material will not arouse interest among buyers and potential business partners.
If a photo is accompanied by an advertising slogan, it is printed in a convenient and accessible font so that it can be easily read and remembered.
It is important to choose a print material that can withstand high humidity, wind, mechanical damage.
Modern outdoor advertising is a traditional and popular channel for conveying certain information to the general population.
Among the main positive characteristics of large format printing are the ability to capture the masses, the flexibility of poster installation, the acceptable cost of finished products, and the rather long-lasting effect of ready-made banners.
Cons of outdoor advertising professionals call deteriorationthe aesthetic characteristics of the posters due to the negative impact of the environment, the complexity of the installation of the posters, the need for constant care for them, as well as the high cost of rent.
