Recently, more and more users of mobile technology and the World Wide Web are interested in the top mobile applications for making money. Indeed, this option of receiving money is quite easy, especially if a person knows how to create their own application and monetize it. There are many options and ways. Consider the main features of making a profit in this promising area.
General information
From year to year, the mobile market is getting bigger, and it is very difficult for an ordinary person to imagine how much money is involved in this area. As is known from statistical reports, in the first quarter of the current year, in total, applications developed for smartphones provided their authors with about 2.5 billion US dollars. The number of people who have their own mobile equipment is increasing daily. At the same time, there are more developers who have realized the promise of this area. Somebody think,that the creation and monetization of applications is a true gold mine of our time. On average, studies have shown that 45% of developers have generated more than a thousand dollars in monthly income.
To secure easy money on mobile earnings, the application must first be made. To provide yourself with a decent income, you should act as follows: first they come up with an idea, then they develop an information product, study ways to monetize the development, evaluate them for profitability and put them into practice. It will not be superfluous to first get acquainted with the real experience of people working in this field. Quite curious in this regard are the personal projects of the developers, in which people talk about different working situations and subtleties. Failures and successes, failure and progress, ways to achieve your goal - many are ready to give all this invaluable knowledge to their readers, so do not neglect such sources of information.
How does it work?
To use applications for mobile earnings on iOS, Android, Windows Background, you must first develop your product. Monetization is the second stage. There are several schemes for ensuring profit through the result of one's intellectual work. A mobile application that gives its author an income is a program that runs on a smartphone, which is designed to solve some predetermined task. So, any game for the phone is an application aimed at entertaining the audience. She isit can be completely free for the player, and the developer, having correctly approached the issue of monetization, will provide himself with millions of profits. This is surprising and not always clear to the layman, but it works - you just need to responsibly deal with the schemes that are popular today.
From the beginning
To think about what mobile applications to make money on Android, iOS and other platforms to use, you should first familiarize yourself with the most popular types of information products. Quite indicative in this top Google Market applications. The leading positions are occupied by products intended for communication, use of social networks. Authorial banking developments for using the services of such enterprises are popular.
In total there are several million applications. They are structured by category. As a rule, all products are divided into games, educational projects dedicated to journalism, he alth, drinks, tourism, entertainment, shopping. Choosing a direction that is curious for yourself, you can not be limited to the strict framework of an idea that seems to be in demand: you can create in any area that attracts. The main idea is to create an application that will interest users and be useful. And this is possible if the product is aimed at solving a specific problem.
To understand how and what is the best way to make money, you should familiarize yourself with products that already bring decent money to their authors. For example, when planning to make money on Android mobile applications, you should take a closer look at unusual projects created for fitness enthusiasts that turnsmartphone into a radar detector or designed for students.
What is it about?
There are some interesting applications that have built-in trackers linked to the navigation system. They provide information on a variety of training indicators, track distance and speed, measure time spent and calories burned by the user. Here you can keep a training log, formulate goals for yourself and track your progress. Attractive? Still would. What is the probability that such an application will be downloaded? Very high. Can it be monetized? Yes, easily.
However, such interesting projects already exist and even bring money to their owners. There is no point in creating a clone of a popular program, especially if it is already free to download. But such projects well illustrate the prospect of work in this area. Being carried away by something specific, the developer can create an application that will be useful to all people with the same interests. Knowing well the specifics of the sphere, the author will lay down all the useful functions, which means that the project will certainly be in demand.
What about the money?
When planning to earn money through mobile applications, you need to understand that money will not fall from the sky by itself. First you have to make an effort. You can create a project yourself or involve a group of specialists. If they are friends, they can help for free, but when hiring programmers, you will have to pay for their work. The task of the author is to calculate in advance the costs and profits, to assess the characteristics of the target audience. The next step is to create an information product. Then it is promoted, and after that they receive income through the monetization of the project. Each of the steps contains an abundance of nuances.
Before you calculate your earnings on the Internet in mobile applications, you first need to understand what they are. The two main platforms are Android and iOS. On average, according to market analysts, they account for about 99% of the market. The rest is reserved for a less popular project - "Windows" for smartphones. The OS has its own application store, a built-in catalog that allows the user to download the desired information product and install it on their equipment. The store contains millions of different products, many of which are never installed by users. All applications are divided into free and those for which you need to pay to download and install.
Where is the money?
At first glance, it may seem that in order to make money on iOS and Android mobile applications, programs should be done with paid downloads, but in fact free ones lend themselves just as well to monetization. The first option is more transparent and understandable. The user, wishing to gain access, makes a one-time deposit of a small amount, then receives the product and applies it for his tasks and purposes. Obviously, free projects are not so profitable for the author. There are different options for making money on them, and it is not always possible to predict in advance which ones will be effective and which ones will bring practically no financial benefit to the developer.
To tryyour strength in mobile earnings in the application on iPhone, smartphone on Android, you need to upload your development to the general store. It is available to everyone. True, you should not expect, having made a paid download, that there will immediately be thousands and millions of people who want to pay for the download. This is especially successful if the author already has a good name, he has established himself as the creator of efficient, accurate, reliable and perfectly working applications, and the new product is aimed at solving some actual problem of the common man. But an unknown creator is unlikely to succeed so quickly, so you should consider in advance the possibilities of monetizing a product that would be free for download for any user.
I want money
Already at the stage of planning a future product, you need to consider methods of monetization. When planning to use mobile applications to make money, it is important to take into account the target audience and the level of saturation of the chosen market with competitors. It will not be superfluous to evaluate which mechanisms are more often used to make a profit by the creators of other applications of similar specifics.
Most apps in stores and catalogs are free. There are a lot of options for obtaining money through such projects. You can introduce ad units or offer additional functionality to users for a reasonable fee. There are some other ways. Let's take a closer look.
No ads - nowhere
It is known that the best mobile applications for making money are gooddeveloped projects. Is it possible to get promoted without submitting ads to advertising platforms? Doubtful. However, it also works in the opposite direction: by spending money on advertising and ensuring the attention of the audience to your development, you can turn it into an advertising platform and start receiving money from those who are still striving for demand and fame.
Advertising is the most popular and most familiar method of making money through smartphone apps in today's world of app monetization. At the stage of programming the interface, the developer creates special blocks intended for advertisements. The user downloads a new project from the catalog, launches it, and while using it constantly sees various advertisements. If he clicks on the suggested link, the author of the development receives a small reward from the advertiser.
You can understand how popular and effective this method is by looking at typical modern programs for smartphones - in many ads there are so many that your eyes run wide. However, this is more annoying than causing any positive feedback. But the user can pay for the function of disabling ads. To start earning as an advertising platform, you will have to register your product in a special affiliate program. There are quite a few of them, the most famous is Google Adwords. The official page of this resource describes in detail the current conditions of cooperation.
About advertising in more detail
To all created by novice developersprojects, the best mobile application for making money turned out to be really effective, you should find out what the money is being charged for. In some cases, payment is already made for viewing ads - this is more common with video ads. More often they pay for transitions. Ads are banners, native (that is, those that merge with the content of the project).
There are pop-up ads and notifications. The latter appears in the notification area on the user's phone. To secure a good profit, you need to develop an application that will appeal to thousands and millions of people. In this case, it will become a source of good money even if it contains only one ad unit that is not too intrusive for the client's eyes.
It's time to buy
If you are not satisfied with mobile earnings on clicks through the developed application, you can try to implement another function - the purchase of any product for ordinary money. As is known from last year's statistical reports, approximately half of all the income of the authors of various programs was due to just such a function. Inside the application, you can sell goods or additional functionality. You can, for example, create a special information product for shoppers, aimed at selling clothes. Participants will make purchases, and the creator will receive the money for this. However, this is only true if you have your own store, because you have to sendpurchased by the client. A much more convenient and successful option is the introduction of additional features that you have to pay for.
Considering the best mobile applications for making money that are common today, it is worth paying attention to the numerous games. For the most part, they are available to users completely free of charge, but there is an internal special store. In it, you can purchase specific bonuses, thanks to which the game becomes easier and more efficient. Usually, at the initial stage, the user is given one tool out of several, allowing them to achieve success in the game. If a person is interested in the best result, he needs all the others, but you already have to pay for them. Additionally, you can enter paid insignificant trifles - decorations, medals, skins, allowing you to diversify the picture and make the process brighter, more colorful, more exciting.
Why does this work?
In order for the earnings on the mobile application to be good, while the paid function does not cause dissatisfaction among the player, an alternative option for achieving the desired through the internal currency, available for achieving any outstanding indicators, should be introduced. So a person gets a choice: you can earn everything inside the game that you like so much from the pictures, or you can not waste time and effort and buy an item for real money. At the same time, it is important to strike a balance so that the acquired functions do not give the player too pronounced an advantage in the gameplay - this is especially true for multiplayer projects. This approach to monetization can cause dissatisfaction not onlythe player who buys the items, but also everyone else who doesn't want to buy anything on principle and is dissatisfied with how much they are losing in doing so.
Usually, players buy products to stand out from the rest. This allows you to improve self-esteem, therefore, it has a positive effect on a person and his behavior in real life. The introduction of real money into the game among gamers is called donation. In principle, the purchase process can be organized in any application, not only the game. The main idea of the developer is to think over the motivation for the user so that he really wants to pay for the feature. To do this, it must be valued by a person above money. In general, the profitability of this aspect of earnings is not limited.
What do experienced people say?
As you can see from the reviews on earning on clicks, although mobile applications give their owners good money through this mechanism, this is a relatively small profit. Of course, some financial support is never superfluous, but nowadays many users are only annoyed when they see ads, so they do not click on it. As you can understand from the reviews, making money on a mobile application that makes it possible to buy some kind of function is more reliable, stable, attractive, but there are also disadvantages here. The project may turn out to be unsuccessful, and the function that the author is trying to monetize may not be interesting for the user. Only by responsibly analyzing the market, you can understand what customers are willing to pay for.
BIn general, as can be concluded from the reviews, in mobile applications, earnings are possible in different ways, and all of them are effective if you use them wisely, but in practice, not many people succeed in this. According to some, the introduction of paid functionality is the most reliable way to get enough income. In addition, it is applicable to the project in any direction. However, what other possibilities are there?
Paid subscriptions
This way of monetization is also quite attractive and quite promising. The main idea is to introduce additional functionality into the product, for access to which the user must pay real money. For the amount paid, he gets what he wants for a limited period. This is how they practice, for example, a subscription to news updates - say, for a month or six months. You can subscribe to your favorite magazine. In general, as experienced developers assure, this method of making a profit is one of the most reliable and successful, while the introduction of paid functionality does not cause such rejection in the client as an abundance of advertising.
To understand how this works, you should refer to the popular subscriptions of large services. For example, YouTube offers its users a Premium subscription. By purchasing such a product, you can get rid of annoying ads, get access to additional videos. The participant of the system will have additional functions, including the ability to minimize the video so that you can use other pages of the browser without being distracted from viewing. Today it costs almost 200 rubles a month, butYou can try the functionality for free.
Should I use it?
As you can see from the statistical reports, earnings on mobile applications through subscriptions give a good result: the profitability of such information products is almost half that of programs that earn only through internal shopping. Monetization can give the user specialized content. In these types of products, internal subscriptions are especially popular.
The user pays a small amount, getting for this the opportunity to get unlimited news, listen to music and watch movies. No less popular is this method of earning in services that give the user hosting capabilities and other functions. But narrowly focused information products are unlikely to bring a good profit through the subscription function. For example, you can design an alarm clock that many people would like to have, but it is unlikely that there will be a large number of users willing to pay for some additional features. Sometimes subscriptions are implemented in games, but they do not always justify themselves.
Video for profit
Considering different options for making money on mobile applications, you should take a closer look at the possibilities of promotional videos. This way of monetizing an information product is quite popular, and the advantage is that the author receives a bonus even if the user of its development does not watch the video to the end.
Such earnings on mobile applications are popular for theiruniversality - it can be implemented in almost any application. There are, in particular, popular games in which the user is forced to watch a video after each successive failure. Since the levels are quite short, on average every few minutes the project participant is shown another video, for watching which (even partial) the author receives a financial reward from the advertiser.
There are other products where developers motivate users to watch ads by giving them some kind of bonuses. Currently, on average, for a thousand views of a video in the application, the author can receive about 11.6 dollars (about 789 rubles). In the US, the rates are slightly higher - almost 13 dollars (884 rubles), but in most other countries it is much less. For example, Indians pay only about $2.2 (149 rubles).
