Production of advertising signs and signs is a good way to make money. After all, many companies need to increase sales of their product. It is very difficult to do without outdoor advertising in production, trade and even in the service sector. Signs allow you to attract the attention of consumers, thereby increasing income. Such advertising is used not only by shops, but also by pharmacies, boutiques, restaurants, banks and even public organizations.
Features of creating advertising
Making signs, billboards and posters allows you to start your own business. However, this process has some peculiarities. Outdoor advertising is often placed near the entrance, on the roof and on the facade of the building. However, many do not think that such signs should attract people's attention. Therefore, when making outdoor advertising, the interests and needs of the target audience, as well as the features of urban or landscape design, should be taken into account.
In addition, the placement of large advertising signs requires special permission from the regulatory authorities. Indeed, for their installation, it will be necessary to some extent to change the appearance of the building and cause some damage to it. Production of signs, advertisingsigns and posters should be carried out taking into account the requirements of the law.
Main types of outdoor advertising
At the moment, signs of several basic types are being made. They are divided not only by size, but also by the method of placing letters and volume. There are several basic types:
- Static. These are fixed advertising signs that do not change their appearance either at night or during the day. In this case, static lighting is often used as an addition.
- Dynamic. These advertising signs are equipped with flickering lights and neon lamps. This creates the effect of movement and attracts the attention of potential customers.
Also, advertising signs are divided according to the principle of their lighting and the method of placement:
- Light. In this case, not only internal, but also external lighting is used.
- Not luminous. Illumination is not used here.
- Interior.
- Facade.
- Banner.
- For businesses.
- Price tags.
Where to start
Starting the production of signs, advertising plates and posters should be with the creation of a brand. This process is quite complicated, as it has certain features. It is important to take into account all the nuances of the design. But the most important thing is the brand.
If a company has just entered the market and doesn't have a name yet, it will be difficult to create outdoor advertising. Start offmaking a sign is only after the organization has gone through the branding procedure.
Design
It's hard to imagine making advertising signs without creating a project. This step is very important. After all, it is necessary to determine what will be indicated on the plate. It is also necessary to design the type and shape of the future sign. At the moment, a huge number of outdoor advertising options have been created. Signs come in all sizes, completely flat, with permanently lit bulbs, with neon lights and even with three-dimensional letters.
The main task of design is to create an advertisement that will give the consumer the right amount of information and become recognizable. It is at this stage that the style is determined. There are also some nuances here. For a certain type of activity, a particular type of signage is more or less suitable. For example, outdoor LED advertising is ideal for buildings, nightclubs and bars. After all, it is dynamic, colorful and clearly visible in the dark.
Production of illuminated advertising signs takes a little time. But their popularity is growing every day. After all, such signs are visible not only in the dark, but also in the daytime. When creating them, only bright and juicy shades are used. More modest signage options are suitable for financial institutions and offices. Outdoor advertising with three-dimensional letters is distinguished by style and solid character. This type of signage is suitable for companies providing certain services, shops, as well as law firms.
What better to make
Productionsignboards, advertising posters and plates - this is not only design. The next step is choosing the right material. It is worth noting that this affects not only the appearance of the product, but also its cost. When choosing a material, do not forget that a cheaper and less durable base will not last long. Of course, outdoor advertising is not always required for long periods. When choosing a material, you should rely on financial capabilities, as well as on real needs.
Usually, the production of outdoor advertising signs is carried out from fairly durable white or colored plastic. This material allows you to give the product almost any shape. And this, in turn, makes it possible to turn even the most daring design ideas into reality.
Cellular polycarbonate is also often used by craftsmen. In this case, the image on the advertising sign is applied using a vinyl film. Often, the drawing is transferred using color printing. Parts made of glass or metal can be used as decorative elements.
Advertising and editing
The technology for making advertising signs is quite simple. If desired, any beginner can master it. However, to create high-quality products, only modern equipment should be used. To begin with, it is worth preparing the basis of the future sign. It can be not just a plate, but letters or elements of the image.
Afterpreparation all the details must be connected. For this, hardware, fasteners or glue are usually used. The last option is less reliable. When choosing materials, it is worth considering the conditions in which the sign will be used. That's all. It remains to apply a drawing to the base.
The installation of a finished advertising sign must take place in accordance with safety rules. In this case, the weight of the structure should be taken into account. Fasteners must be sufficiently reliable. During installation, you should be careful not to greatly damage the walls of the building.
