Today, advertising has become an integral part of everyday life. She accompanies us everywhere: on the way to work, when walking around the city, in transport, on TV screens. One type of advertising that is slowly fading into the background, but still an effective way to attract customers, is a text ad.
This article will look at the main factors that affect the quality and effectiveness of advertising. That is, it will tell you how to write an ad, examples of various options will also be presented. It will indicate what are the main mistakes made when submitting it.
The main components of the ad
- Choose your title carefully. Don't make it too long or too short. The optimal length is 50-60 characters. This plays a big role, because if the reader does not like the title, he will not even read further.
- So that the reader does not have questions, the text of the ad should be as detailed as possible, explain what exactly you are offering. You need to write in an understandable language, for people.
- Photo availabilitysignificantly increase the chances of selling a service or product in the shortest possible time. Thanks to her, the reader can clearly see and understand whether he needs it or not.
- If possible, you need to add an address, because many people immediately pay attention to the location so that they do not have to spend a lot of time traveling. It will be enough to indicate the district and street where you live.
Correct example of a sale announcement
Title: Working, powerful black computer.
Description: Selling a computer in working order. System requirements:… (Intel inside 2.2 GHz…). Great for both gaming and work.
Cost: RUB 10,000
Availability of photos: There are 4 photos.
Wrong example
Title: Computer, sell computer, cheap computer.
Description: Selling a computer, computer shop, accessories. Buy a computer. Notebook store.
Cost: RUB 10,000
Photo Availability: No.
This type of declaration is not acceptable. It looks like a set of words and no one will pay attention to it, as it looks like spam.
How to advertise a job correctly
Applying for a job should be taken as seriously as submitting an ad. And what can attract a reader in our time?
Algorithm for writing an ad
1. More text is always better at capturing the attention of those who need work. You can, of course, place a standard one, nothingnoteworthy announcement and be content with "second class".
2. After the volume comes the image. Logically, everyone reads the same way, from left to right and, of course, from top to bottom. Therefore, it makes sense to print it at the top, at the beginning of the page. Since your ad is business in nature, a company logo will work best.
3. It is important to convince the applicant that your company is the best and most worthy, so that they want to work in it.
For any self-respecting company, it is important to recruit ambitious, hardworking employees. Their eyes should burn, and their main goal simply must be high earnings. The main thing is to convince them that you are the right company that can meet all their needs and help provide for their families. Better yet, show how “powerful” your enterprise is, and if not, prove that you are moving in this direction.
4. The next step is to tell why you started looking for an employee.
Ad example
Construction company will hire a loader and sales representative.
The company has serious requirements for applicants. This suggests the idea that wages will be decent. A similar company posted the same ad, the only difference was the huge job listing that immediately attracted attention. It follows that workers leave very often and thus create a huge turnover. This can only be indicative of shortcomings inwages or management staff.
Original example
If people were soulless and did not know such a wonderful feeling as love, we would not need an experienced employee for our restaurant. Our pride was bewitched by one American and taken to his homeland. We sincerely wish her happiness, but we do not envy ourselves, since it will be difficult to find a worthy employee who … (after that, there were requirements for the applicant).
At first glance, this ad example looks more like a novel. But such examples of advertisements will help to attract the reader with their unusualness and stand out from the competition. As for the reasons for looking for employees, the popular answer is to open a new office or create a new direction.
Up to this point, everything written was a preparatory part. The main detail of the ad is the job title. You should not come up with unknown vacancies, as this will only repel. The simpler and clearer the position, the more you will invite potential employees for an interview. An exception may be only those companies that initially want to protect themselves from calls from uneducated people. You can also indicate the number of employees needed - this will determine who is ready to compete for a place in the sun, and who just came to sit out their pants.
The last and no less important point in the announcement will be the requirements for the applicant and contact details.
It is desirable that all of the above be included in your job advertisements. An example of such recruitment messages can be seen in large and experienced companies.
How to achieve effective advertisements?
Examples of advertisements can be seen everywhere: on the street, on TV, and especially on the Internet. Their main feature is specificity. In other words, do not mislead potential customers. That is, if a person is interested in buying a washing machine, you should immediately assure him that it is you who will help him in the acquisition. If keywords are entered into the ad, then with each request of the phrases you entered, the user will land on your page, thereby increasing demand. The presence of a price or the opportunity to receive a discount will make the client think even more about the benefits of purchasing from you. The right keywords will save you money and will not cause negative emotions in users.
To increase the chances of your advertising campaign, you need to create separate groups that will contain all sorts of keyword options. Before that, you should write all the information that may interest the visitor. If it is not enough to satisfy his needs, he will go to your competitors. The last but no less important note is this: in no case should you use the name of a company or website in the title, since the client is looking for a product first of all, and you can find out who sells it on the site.
Cash contribution announcement
It is an ordinaryform. You can get an example from any bank. The announcement for a cash contribution includes a receipt issued by the bank. It is needed in order to certify that you have received the money that has been credited to your current account.
It's worth noting that it doesn't matter which ad example you choose as a basis. In any case, if you come up with a text competently and with meaning, you can interest absolutely any reader, even if he does not need it.
