Flyers are an inexpensive, popular and effective form of advertising for any business. They can also be used as announcements in the event of a lost pet, as a mailing list, or as invitations to an event. The first leaflets appeared in the 18th century. At the beginning of the 20th century, they were mainly used for military-political agitation. Underground organizations dropped leaflets from the rooftops of tall houses near crowded places. The wind picked up the paper sheets and carried them around the city blocks. The English word flayer translates as "flying". The advent of airplanes allowed companies to distribute their flyers over vast areas. During the war, propaganda leaflets were scattered over enemy territories. Currently, they are used for advertising campaigns. An elongated version of a leaflet is called a flyer. A large number of flyers are thrown away immediately upon receipt. There can be many reasons, but most often it's bad flyer design.
How to make a flyer
Creating a good flyer is not as easy as it seems. A designer needs to consider hundreds of nuances when creating templatesleaflets: format, type, target audience and others. It takes a lot of experience to understand all the subtleties.
Basic rules
How to make a flyer? At the beginning of the work, it is necessary to determine the target audience of the flyer. It depends on the style of the advertisement. After that, you need to decide how the flyer will be made. Large companies hire professional designers. The layout of the leaflet can be made independently using special programs or online services on a computer. Another way is to draw the template by hand and reproduce it using a regular photocopier. The leaflet should attract attention. Its design should correspond to the general style of the business. Often, simple flyers with headlines highlighted in bright colors work more effectively than design flyers.
Picture
How to make a flyer? For flyer templates, you need to choose a bright, memorable picture or photo. It is better to highlight the picture with a frame and add an arrow that points to the image. If a person is hooked by the picture, he will definitely come up and read the text of the leaflet. Do not use more than two images for one flyer.
Headline
A catchy headline also plays an important role. It should encourage the potential customer to take action. For this, verbs in the imperative mood are used. A vague message will kill all interest in the flyer. The heading is highlighted in large and bold type so that it is visible from a distance of 3 m. Capital letters and unique curly fonts can be used. The heading is placed in the center of the leaflet or evenly distributed across the width of the page. It must fit on one line.
Main text
How to make a flyer? The content of the flyer should answer just three simple questions. What? Where? When? Other information is redundant. Every student knows how to make a leaflet in Word. Complex text won't work properly. It is better to use short informative sentences. Professional terms, words with double meanings, negatives and the expression "If you …" should be excluded from the text. For body text, it is better to use a font that is different from the title font. You can add subheadings that reveal the meaning of the advertising message.
Structured text will make your flyer layout more attractive. Lists should consist of 5-7 items. They need to be highlighted with large dots or checkmarks. Don't use too many formats. One or two accents in the text are enough. The text should cling to the client on an emotional level. It is worth addressing the client directly, using the word "you". It is important to convey the necessary information in a matter of seconds. It is better to indicate at the bottom of the flyer a phone number and a website where you can get detailed information. You can make a tear-off version of the leaflet. In its lower part, contact information copied several times is placed. The flyer also places and highlights information about the benefits that it gives to its owner. This could be free admission to an event or a discount on a product or service. Also can be placed onleaflet customer testimonials and recommendations.
Color
How to make a flyer? The next factor to pay attention to is the color of the leaflet. Do not use monophonic, irritable and acid colors for flyers. The dark background also does not grab the reader's attention. Black and white flyers are the least effective. You can leave blank spaces for headings and fill them with colored markers. For text, it is better to use a color that matches the color of the image. The main thing is that it is easy to read. To do this, the text is highlighted with a black outline.
Sizes
The size of the leaflet will depend on the capabilities of the selected equipment. A standard flyer is a sheet of A4 or A5 paper. You can divide the standard sheet into several parts. For distribution use flyers of a smaller size. If flyers are placed on bulletin boards, it is better to use thick paper and waterproof paint for them. The finished flyer needs to be printed and hung on the wall. It should attract attention from a distance of 3 m. You can print a small batch of flyers, distribute it to friends and ask for their opinion on it. Thus, several variants of leaflets are tested and the best one is chosen. After checking the text of the leaflet is corrected. Grammar and spelling are checked again. Printed flyers are posted on bulletin boards, poles, bus stops and other crowded places. At the same time, restrictions on posting information for urban areas must be observed.
It matterswho and how will distribute flyers. Promoters need to be dressed in branded T-shirts of the store. It is worth instructing the staff, explaining to whom it is better to distribute flyers. Flyers can be placed under car wipers, attached to a sales receipt. The most common mistakes: inconvenient leaflet size and too small font; excess information; lack of headline and call to action; illiterate presentation; no contact details.
