Pocket calendar is a small format printed product that fits easily into a pocket, purse and purse. This product is the most affordable, but at the same time a very effective advertising medium. In addition, they are very convenient due to the size of the pocket calendar. It is very useful to have several copies with you at all times, because in some cases the calendar can be given to the interlocutor instead of a business card.
Pocket calendars are an affordable, compact and practical variety of souvenirs. Most often, the calendar block itself and contact information about the company are placed on the inside, and on the other - the organization's logo, image and information about activities or products.
Pocket calendar size
The size of this type of printed matter is its main parameter, which directly affects the advertising quality. What format to choose in order to successfully carry out an advertising campaign and increase the client base?
The most common pocket calendar size is 710 cm.diary.
In addition to the standard size, the following parameters are popular:
- double (folded in half) - 1410 cm;
- 5.48.6 cm (bank card size).
Typical calendar size
As mentioned above, most often the size of a pocket calendar is used 710, just such products are ordered in printing houses. Why? The fact is that the cost of such products is minimal, because the entire space of the printed sheet is involved in the printing process. But this is not its main advantage! A pocket calendar of a standard size is very compact, so the likelihood that a person will use it increases, it can be put in a notebook or pocket. But with its small size, it is large enough to apply reference or promotional information, such as:
- subway map;
- zodiac signs;
- list of phone numbers;
- barcode and more.
Small product size also facilitates mass distribution to potential customers and guests.
Where is this product used?
Pocket calendars are widely used at various presentations and exhibitions for distribution to corporate and potential clients. And also such printed products are embedded in letters and congratulations on the coming New Year.
Printing pocket calendars is a great way to win supporters and business partners.
Very often at exhibitions you can see withhow happy visitors are to pick up a calendar for themselves, is this not proof that pocket calendars are a necessary thing for business development!
When it comes to design, there are standards, but adjustments can be made if desired. For example, on the reverse side, you can place not only the usual calendar for 2017 with the selection of days off and holidays, but also mark the dates that are important for certain professions (teachers, economists, accountants, etc.).
Calendar making process
The production of printed products consists of several stages:
- Preparation of the layout in accordance with the technical requirements in electronic form.
- Customer approval.
- Print. Calendars are printed from files prepared in accordance with all requirements. Most often, matte three-hundred-gram paper is used for their manufacture.
- After printing, the sheets are laminated on both sides. This is necessary to give the product rigidity and extend the service life.
- After the end of the process, calendars are cut using special equipment and subjected to rounding of corners.
