In order to draw the attention of passers-by to a developing company, most owners in the immediate vicinity of organizations install compact advertising structures that are called by the way or pavement sign. What is a stander? And what are they?
What is a pavement sign?
Stender in German means stand or tripod. It is a mobile (portable) design of outdoor advertising. As a rule, a pillar is installed on the street, always near the advertiser in order to increase the company's recognition.
They differ in size; are bilateral and unilateral; with a chalkboard; T-shaped pavement signs; A - figurative pavement signs; non-standard; passing under chalk on a metal base; pavement signs-paper clips, as well as click systems.
Among firms and organizations using this type of advertising, the pillar is considered one of the most profitable and effective ways to attract the attention of passers-by: city residents and tourists.
In addition to the effective presentation of advertising information, pillars have a number of advantages, including -mobility, low cost and ease of manufacture.
Pillar construction
Design dimensions may vary. Due to the fact that the standard advertising size is usually found in the following ratios of 0.6×1.0m, 0.6×1.15m, 0.75×1.2m and 0.7×1.7m.
In the manufacture of such designs, self-adhesive film is used, as it adheres well to the surface and is ideal for plotter cutting and screen printing.
When unfolded, the billboard looks like a small house. For sufficient stability and ability to withstand natural disasters, 4 support points were made at the base of the pillar. Inside organizations, sometimes they use something similar to structures that resemble small steles in appearance.
An advertising pillar is a portable folding structure in the form of an arch or a rectangle with advertising information located on one or two surfaces, where the frame is made of metal, since this material is more stable and durable compared to wood and plastic.
Using constructions
Advertising on pillars is in the form of signs or signs, with the help of which you can find out about discounts or the location of the required store, read information about the company or salon of interest. Also, this type of construction is used as ordinary boards, on the surface of which there are various announcements.
In major cities around the world, pillars and similar structures representing outdoor advertising are being installedin accordance with applicable law.
What is a portable pavement sign? These are various types of billboards that can be seen on young people, usually students. Thanks to such folding structures, young people advertise a product or various services, thus earning a living.
Pillar design
An image with advertising or text is applied to the base of the pillar. This type of outdoor advertising is used when the necessary information cannot be placed in another form, because it will simply be inaccessible to vision.
Since the advertising pillar is installed in order to attract the attention of others, they try to make it as visible and multifunctional as possible. With the help of modern materials, you can quickly and efficiently change the content of written information: for example, the exchange rate (using interchangeable plates) or a cafeteria menu written in chalk.
The external design of the pillar is made in accordance with the scope of the organization and the advertising that needs to be applied - taking into account the corporate identity and design of neighboring buildings. They do this so that the design stands out and attracts the attention of passers-by.
What is a text pillar? Or a pavement sign with a monochrome pattern? This is a design made on a cutting plotter, which is applied to the surface with a sequential application.
In the event that it is necessary to make a layout design that involves 4 ormore color, you need to use a color printer. Basically, they turn to the help of such a technique when compiling photographic images, because, as a rule, no more than 3 colors are used for the usual perception of advertising.
