Internet marketing 2024, November

Domain delegation - what is it?

Domain delegation - what is it?

Many novice website owners are wondering why the domain is not immediately available. Indeed, registration takes only a few minutes, what takes the rest of the time? The same problem occurs during the transfer of the address to another hosting. The reason for this is the delegation of domains

Velcom operator - setting up the Internet without problems

Velcom operator - setting up the Internet without problems

The Velcom operator has not stayed aloof from modern trends and for more than 10 years has been providing its subscribers not only with voice communication, but also with access to wireless Internet. How to configure access to the service on different devices?

Advertising blocks: creation and proper placement. Ad block sizes

Advertising blocks: creation and proper placement. Ad block sizes

This is an article that describes ad units, how to create and place them correctly, and how to size them

How to make a construction company logo?

How to make a construction company logo?

In this article we will talk about the corporate identity, give advice from eminent designers on the development of identity and show the logos of construction companies in pictures. We will also consider what the peculiarity is, where to begin the development and formation of a unique, individual visual image of the organization. In other words, what should be the logo of a construction company and how does it differ from other logos for other areas of activity? Let's try to find answers to these questions

Effective and unique business card. Examples and ideas

Effective and unique business card. Examples and ideas

From this article you will learn what are the generally accepted rules for the design of business cards, see their non-standard types and discover the secrets of creating effective and unique business cards

Can I create a logo myself?

Can I create a logo myself?

Each company has its own trademark, which should contain the essence of the organization, its goals, mission. The combination of all this is a logo. You can create it using graphic programs. This article will reveal some of the secrets to help design the most successful logo. You can make it yourself in Adobe Photoshop ("Photoshop")

Teaser advertising - what is it? Secrets and examples of teaser advertising

Teaser advertising - what is it? Secrets and examples of teaser advertising

Teaser advertising is an innovative method for promoting goods on the shelves…. Rich and colorful in its examples, it immediately attracts attention, and to make it even more effective, you should know a number of subtleties. In addition, creating a teaser ad is not so difficult. It is only important

Who is a graphic designer?

Who is a graphic designer?

Design is one of the most popular industries in our country. Whoever does not call himself a designer: from serious website developers to ordinary manicure masters. However, the real designer is the graphic designer

Light box: manufacturing and types of lighting

Light box: manufacturing and types of lighting

Today, light boxes are one of the most popular designs in outdoor advertising. They are used in the design of any trading platform and support the brand. This popularity of lightboxes is no longer surprising, since the effectiveness of advertising is quite high

How to make a logo yourself?

How to make a logo yourself?

You open your own company? Or maybe you produce or manufacture unique products? Then you need to create your logo. But not all start-up entrepreneurs have the money to order the development of a brand name from a designer. How to make a logo yourself, read below

China domain. Domain registration

China domain. Domain registration

To register a China domain, you need to follow some basic rules. The registrant must have Chinese citizenship or be a resident of the country, for which it is necessary to provide supporting documents. The company or branch must be located in the territory of the state

US domain details

US domain details

Domain name is a symbolic-numeric record of the website address, which is intended for easy access. Domains have their own hierarchy: there are first, second, third level domains. US - America's states top-level domain

Brand Ambassador - profession and lifestyle

Brand Ambassador - profession and lifestyle

Brand ambassador, or brand ambassador, is the name given in the world of marketing to a person who represents a company in the global market and promotes its products and services

Al Rice, Jack Trout "Marketing Wars": content, reviews

Al Rice, Jack Trout "Marketing Wars": content, reviews

It is believed that building your own business is impossible without proper motivation. At the same time, her role is often played not only by the notorious dream of getting rich or asserting herself, but also by specific examples of successful people. It is precisely such citizens that the book “Marketing Wars” describes, which has not lost its popularity among business representatives for over 20 years

Advertising on the Web and the nuances of its placement

Advertising on the Web and the nuances of its placement

Saving on propaganda and promotion often leads to losses. Therefore, remember: an advertisement, as well as the entire advertising strategy, should be developed by a specialist. I'm not saying it can't be learned. Can! And it is necessary! For those who want to increase the visibility of their business on the Internet, a few proven tips

The main stages of planning an advertising campaign

The main stages of planning an advertising campaign

Advertising campaign requires a solid investment. For investments to bring the expected effect, the company must follow the correct organization and launch of the campaign. The planning stage is a separate, no less difficult task than the stage of launch and performance evaluation

Favicon size for the site

Favicon size for the site

In web design, as you probably know, every detail matters. A person who has switched to your resource does not see each of the elements separately, but perceives the entire image as a package consisting of other small details. Thus, if you miss something in the process of developing your resource, this detail can later spoil the whole complex, the whole composition

YAN - what is it? YAN settings

YAN - what is it? YAN settings

Many Internet users often ask this question: "YAN - what is it"? It turns out that these are capital letters from the Yandex advertising network. These words are more familiar to everyone than its abbreviations

What is CTR in "Yandex. Direct"? CTR

What is CTR in "Yandex. Direct"? CTR

They say advertising is a very profitable business. True, many beginners can argue with this. Their advertising budgets are melting before our eyes, bumping into an incomprehensible indicator: CTR. It turns out that this is the most important factor that is included in the algorithm for calculating the cost per click. Let's try to figure out what CTR is in Yandex.Direct and how to make friends with it. The question, according to experts, is global. Understanding this factor will save a lot of money on an advertising campaign and earn more

How to make a poster in Photoshop and with your own hands

How to make a poster in Photoshop and with your own hands

In this article, we will look at a few basic principles for creating a poster. Two types will be described in detail: a poster in Photoshop and a poster with your own hands

What is CTR and how to make money with it

What is CTR and how to make money with it

From this article you will learn what CTR is, how to calculate it, what factors affect it and how to promote your site

The effectiveness of contextual advertising is the key to your well-being

The effectiveness of contextual advertising is the key to your well-being

Today we will look at the effectiveness of contextual advertising, what determines its success, as well as resources that can help promote sites

Conducting an advertising campaign on the Internet - features and benefits

Conducting an advertising campaign on the Internet - features and benefits

It is believed that Internet advertising was "born" in 1994, when the popular magazine "Wired" placed the first commercial banners on its web pages. Since then, almost twenty years have passed, and the relatively young advertising on the Internet in many respects is not only not inferior to traditional methods, but also ahead of them. What is the conduct of an advertising campaign on the Web today, read in this article

How to become a contextual advertising specialist?

How to become a contextual advertising specialist?

Context advertising is an effective way to promote your business on the Internet. Many business owners are increasingly turning to PPC specialists and paying them good money to bring customers to their business for little money. How to become such a specialist and master a new profession? Answer in this article

SU - whose domain? SU domain: features, registration and reviews

SU - whose domain? SU domain: features, registration and reviews

Description of the domain zone, main advantages and what is the difference between su and ru domains. Who owns and is it worth registering a domain in the su zone

What is a vital request

What is a vital request

The vital query is designed and used to find a specific site. After a hint has been implemented for the first time, “brand promotion in hints” may appear in the search. To create a vital request, popular keywords are used to wind up the prefix of the brand or site name. If the user clicks on a similar hint, you don’t have to worry about securing the first three places in the top

How to create a corporate mail in "Google" or "Yandex" with your own domain?

How to create a corporate mail in "Google" or "Yandex" with your own domain?

Corporate mail is something that sooner or later any company striving for development needs, so it is very important to know how to create it and what services can help with this. This article will tell you in detail about all the nuances of corporate mail and help you decide on the choice of hosting

Filling the site with content - features, requirements and recommendations

Filling the site with content - features, requirements and recommendations

In the 2000s, only people enlightened in this craft were engaged in the creation of websites. Today, this can be done even by a person without a technical education, but who knows the basics of promotion and promotion. The first thing you should pay attention to is the content of the site

Geo-dependent queries in search results

Geo-dependent queries in search results

Recently, search engines have begun to divide visitors depending on their region of residence, and this tactic has introduced new concepts of ranking (search results) of Internet sites. After such a step towards the selection of sites, all projects began to be displayed differently in different regions

Indexing the site in search engines. How the site is indexed in "Yandex" and "Google"

Indexing the site in search engines. How the site is indexed in "Yandex" and "Google"

Do you want your site to appear in search engine results queries? Then it must be processed by the search engines Rambler, Yandex, Google, Yahoo, and so on. You must inform search engines (spiders, systems) about the existence of your website, and then they will crawl it in whole or in part

Everything as it really is: ticket.ru. Reviews

Everything as it really is: ticket.ru. Reviews

Today, there are a huge number of sites through which you can order or book air tickets with home delivery. One of these is the site ticket.ru, reviews of which are full of both praise and reproaches. Let's talk in more detail about this site and find out if you can trust it or not

Shared hosting is What is the difference between virtual hosting and a dedicated server?

Shared hosting is What is the difference between virtual hosting and a dedicated server?

Shared hosting is the placement of a website on a hosting provider's server so that it becomes available on the network. The rented disk space differs in size (from 1000 MB for one site), traffic, additional options. This type of placement is chosen for small portals, selling pages, business cards. For large Internet resources, it is advisable to buy a dedicated server - a separate machine in the data center of a company providing virtual hosting services

Youtube cover size: required parameters

Youtube cover size: required parameters

From this article you will learn all the necessary parameters for the cover size on YouTube, as well as some other subtleties

Standard site sizes: features, requirements and recommendations

Standard site sizes: features, requirements and recommendations

Website development technology is a very multifaceted process. But still, all its stages can be divided into two main components - the functional and the outer shell. Some aspects of graphic design and user interface design will be discussed in this article

UX design - what is it? What does a UX designer do? The difference between UI and UX design

UX design - what is it? What does a UX designer do? The difference between UI and UX design

UX design - what is it? The UI industry is currently growing at a rapid pace, but UX design is still a whole new world for most executives and managers. This area aims to increase user satisfaction with the product, improve usability, accessibility and interaction. Combines traditional human-computer interaction design and considers all aspects of user interaction

How to learn how to make websites? Building a website from scratch

How to learn how to make websites? Building a website from scratch

How to learn how to make websites? Creating a website from scratch on your own - step by step instructions. What needs to be done initially. How to prepare for creating your own project and what it will take. What benefits can your site bring

Bootstrap Modal Window: Purpose and Usage

Bootstrap Modal Window: Purpose and Usage

What is a Bootstrap modal and what is it for? What are its components, features, advantages and disadvantages? The concept of "modal window" is used in the graphical interface. Often with its help you can draw attention to some important event. Modal windows are used to enter some information, data, change settings. They block the user's workflow until the issue or action is completed

Website development technologies: overview and new trends

Website development technologies: overview and new trends

Creating websites has become commonplace. There is experience, tools and a wide range of opportunities to choose the right path. All popular technologies for creating websites are worthy of attention, they are not equivalent, but they will lead to results. What is important is not so much technology as a qualified developer, but rather a team of them

Typography is The job of a graphic and web designer

Typography is The job of a graphic and web designer

Typography is the art of making text not only beautiful, but also easy to read. It is important that the character of the publication or a certain information message is reflected in the style of the letters. Typography is the ability to bring visual harmony to printed text or a website page. It is not limited only to the choice of content font, paragraph indents and alignment. Typography is the art of expressing the meaning of what is written not only through words, but also through their display

Nethouse website builder: reviews

Nethouse website builder: reviews

There is a myth that only schoolchildren need website builders, and any self-respecting company will immediately look for a "normal programmer". But think logically: if so, why do these services still exist (and inject huge budgets into advertising and development of new functionality)?