Many Internet users often ask this question: "YAN - what is it"? It turns out that these are capital letters from the Yandex advertising network. These words are more familiar to everyone than its abbreviations. And yet YAN - what is it? The Yandex advertising network is, as you know, a number of sites that display Yandex. Direct". YAN ("Yandex") contains various platforms: a website, its versions for smartphones, mobile applications, smart TV.
The Yandex advertising network accepts only those sites that are most often visited by users. All sites that apply to join the YAN undergo a thorough check in accordance with the condition of participation. They will never accept you if there is poor quality content and a site that is created only to make money from advertising.
YAN – confident audience
YAN - what is it? The Yandex advertising network is a confident audience that you should not doubt. To date, Yandex has 74 million users, and a large number of them are not related to Yandex search users.
What comes out of it? And this can result in a significant increaseaudience coverage if you advertise on YAN sites. If you want to understand this in detail, then carefully look at the number of visitors to the Yandex search engine and the visitors to sites participating in the YAN.
How the Yandex advertising network works
The work of the Yandex advertising network meets the following requirements:
- Internet advertising is selected by filling a specific page;
- Internet advertising that is responsible for search is shown as a result of issuance on sites, and it is tied to a keyword entered by the visitor in the search bar;
- thematic Internet advertising is shown on the site page as additional information to its content;
- advertising based on user behavior is selected using behavioral targeting technology, it depends on the interest of specific users on the site.
On the website of a network member, you can place an advertisement for the Yandex. Direct. You can also place ad blocks provided by the Yandex. Market . Site owners who are members of the Yandex advertising network receive money for visitors clicking on an advertising link and can see in real time the number of ad impressions and ad clicks, as well as their income.
Who can join the Yandex advertising network?
YAN can join any sites with Russian-speaking users whomeet the rules of participation if they have more than 500 visitors per day. Also, in addition to this, sites that were created on the free hosting "Narod.ru" and on other such sites, such as Ucoz, can become participants. But there are exceptions for such sites, they will be accepted only if there is a direct request to the technical support of the Yandex advertising network. Unfortunately, it is not possible to automatically add a site that is hosted on a free hosting.
How to work with the Yandex advertising network
There are three easy ways to work with YAN:
- Create different campaigns with your own keywords and ads, because search and topics are different concepts and are shown according to different criteria. The search is focused on current user requests, and the subject is on the user, his interests and behavior on the network.
- Determine the key, because the system itself will determine where, when and to whom your ad is interesting, and there is no need to set strict restrictions during typing. You need to focus on multi-word phrases and be careful with negative keywords and operators. With this, you can choose broad phrases and thereby increase your target audience.
Emotion needs to be added. This is necessary in order for your ad to be noticed, because it can be placed anywhere. Describe the benefits of your offerings clearly and clearly.
Setting up the Yandex advertising network
Probably many people haveThe question is how to set up YAN. And in order to do this, you first need to go to the strategy settings and select "Independent management for different types of sites", then turn off advertising on the search, and set the maximum coverage on the thematic site. Now ads will only be shown on YAN. Setting up YAN is pretty easy to do. You can also set limits on the daily budget and on the mode of impressions.
After that, you can make one more adjustment. In the "Settings on thematic sites" item, you must check the box next to the phrase "Ignore user preferences." If you do not check this box, then your ads will be shown based on user preference, not just keywords. It will be issued upon request, which is not in your advertisements.
Result
To advertise on the sites of the Yandex advertising network, you need to remember its main principles, according to which it works, and also take them into account when setting up your advertising. Based on this, do not forget to select separate campaigns for the thematic site, increase the base of keywords in the texts.
Also keep in mind experimenting with ad text. By performing all these functions, you will get the maximum return from YAN that only you could expect. We hope that after reading the article you will no longer have the question: “YAN - what is it?”
