Recently, search engines have begun to divide visitors depending on their region of residence, and this tactic has introduced new concepts of ranking (search results) of Internet sites. After such a step towards the selection of sites, all projects began to be displayed differently in different regions.
Geo-dependent queries in Yandex
According to the well-known search network - Yandex, every 4 user request is a search for information in his region, that is, geo-dependent, which means that sites of this territorial region (cities, etc.) should have advantages before projects of all-Russian scale.
Geo-dependent queries in Yandex is a special search results algorithm in which all-Russian sites have fewer chances, or rather, almost none, to get into the top ten, while regional projects fundamentally dominate.
The only drawback was that if the user does not want to search in his region, but wants to find something in another, he should first change the location in the settings and only after that startsearches.
How to identify a geo-restricted query?
To determine the geo-dependency of the request, use the search for Yandex words. The user just needs to enter a query, to which the search engine will respond with a list of sites. After that, you can change your location in the Yandex settings and see what happens.
Example. If you enter "buy a car" or any phrase with the word "buy", Yandex will start from the user's location, and when you change the location city, the search results will change.
The example describes a standard situation when Yandex shows geo-dependent queries for his region to a user from Moscow, and a user who has set the same phrase from St. Petersburg will see a completely different result, reflecting only his city.
Of course, if there are geo-dependent queries, then there are also geo-independent queries, and the difference between them is that the latter are displayed in any region in the same way.
Request Features
Peculiarities of using search naturally influence in a good way, but this influence extends only to users and site owners who are only interested in promotion for their region. However, it is possible to exit on geo-dependent queries in another region, but with some nuances.
Attention! When searching for a geo-dependent query, the search results will include sites of the region in which it is currently locateduser, however, if there are sites that, for this request, are promoted simultaneously for the whole of Russia, then they may not only be on the first page, but even in the first position. This is due to the fact that these sites have an impressive authority in the eyes of search robots, and they consider them to satisfy the needs of the user.
Promotion for a geo-dependent request
After the introduction of geo-dependence, the promotion of Internet projects has become more difficult and costly for those who need nationwide coverage.
Yandex search for words sometimes gives quite interesting results, in which there are sites related to other regions. And this behavior is due to the fact that although Yandex puts more emphasis on a certain territorial area, other projects also have the opportunity to get into the search results in other regions.
Geo-dependent requests, an example of which can be found in any field, from service - "food delivery" to construction - "building houses", can be very different. However, if a company wants to go out on demand in other regions, it must promote in one of two possible ways:
- Promotion can be based on the Yandex catalog (the cost of entering which for companies is 14,750 rubles). It needs to specify additional cities that have company offices, but this method is limited to 7 regions.
- The second way is that promotion from the very beginning is carried out for the whole of Russia, however,Geo-dependent and at the same time commercial requests (buy a sofa) promotion for the whole country is likely to be unprofitable, as it will take a lot of money, time and nerves.
Geo-independent commercial queries
There are many pitfalls in promotion, but the most important are geo-dependency and commercial or non-commercial request.
The main difference between commercial requests is, as the name implies, income. That is, it is focused on selling or other ways to make a profit.
Naturally, commercial queries have a huge competition throughout Russia, regardless of the region, but the introduction of geo-dependent queries greatly relaxed the tense situation. If earlier the top company selling vacuum cleaners was in the first position, and users from other cities came to it, now each region has its own sellers of vacuum cleaners in the first position.
This innovation allowed each user to find exactly what is offered in his region, and not "scour" on the Internet, considering offers from other cities. Regional stores now have a chance to get visitors of their own territorial circle, and indeed to get visitors in general, because before it took a huge amount of money to break through for key queries, but today this promotion will cost much less.
Non-Commercial Inquiries
Requests like "how to spot the wheel yourself" refer tonon-commercial, and at the same time, companies providing these services can take it into account when promoting their site, which allows them to be in first position in their region.
