Today, it is no longer enough just to be good at SEO optimization of sites: the arsenal of a successful Internet businessman now includes skills in
implementation of contextual and display advertising. Today we will consider the effectiveness of contextual advertising, what determines its success, resources that can help promote sites.
Effective contextual advertising
KR - placing an advertisement of an advertising nature, based on the content and target audience of a particular page on the Internet. Ads must match the content of the page. There is a special system for contextual advertising that analyzes pages on the web in order to select the ideal ad for them. In other words, CR is advertising in the context of the reader's hobbies, responding to his dreams and desires. Based on this, this type of ad is divided into two groups:
- Search advertising.
- Context sensitive advertising.
Search contextual advertising. Efficiency
This type of ad is one of the most popular, you see it every time you ask a question insearch engine of the Russian Internet, and along with the response to the request, an advertisement on a similar topic appears on the page.
Advertising blocks under the search field look natural and attractive, occupy a dominant position, and only after the ad block below are the answers to your request. You yourself understand how much more effective the promotion of goods and services can be if you place ads as competently as Google or Yandex does.
The effectiveness of contextual advertising
What should an ad block look like in order to attract the maximum number of target audience?
- The text of your ad should be attractive from the headline to the body. The more serious the company that advertises, the less slang words should appear in the text, such as “grandmother”, “green”, and so on. If the target audience of the ad is young people, then the effectiveness of contextual advertising will depend on the use of such words.
- Building a list of ads depends on the cost of one click.
- Use in the ad text keywords that are popular in search engines. Here it is necessary to pay attention to correctly chosen stop words. When creating a text, the system itself suggests which phrase will have the greatest success with your target audience.
A perfectly composed text will be shown only to those users who are really interested in it and, as experienced PR specialists say, the effectiveness of contextual advertising lies not into successfully compose a competent ad, and not allow it to appear in the eyes of those people who do not need this offer.
Analysis of your ads on special resources
Today we will consider one of the services that check the effectiveness of contextual advertising: Advse.ru. This resource helps inexperienced PR people see the shortcomings of the content they create and correct them in time. Remember that the purpose of an ad on the Internet is to make a profit and improve your standard of living, and not to waste money. The Advse.ru server works in this way: it takes an example of competitors and yours, a comparative analysis is carried out, and you make your own adjustments. If you have absolutely no experience in creating such ads, then this resource will help bring it to the ideal state, and you are guaranteed a positive effect.
