CTR (click through ratio) is a term that is not translated at all. This is "clickability". This indicator is very important. Recently, many are wondering what CTR is. Initially, it was used for banners, but when the great and almighty Google appeared, the concept of CTR was transferred to the field of contextual advertising. With the help of various resources, you can earn, because you will allow you to place various advertisements for money on your site. If you want to get promoted, then you will have to pay money so that your texts, created according to all the rules of copywriting, are posted online. The situation is similar with banners. You need to know the click through rate. This is done to advertise with banners and sell banner space.
What is CTR? How to calculate this indicator?
CTR is the ratio of people who looked and clicked. For example, your website traffic is 1000 people per day. 50 of them click on ads. Now we calculate: 50 divided by 1000. It turns out 0.05. Then we multiply 0.05 by 100% and as a result CTR=5%. You can see for yourself that there is nothing complicated in this. Page CTR is considered normal if it is 2-2.5%. If less, then the ad is not targeted, i.e. she is not directed totarget audience. In other words, if you sell ads and didn’t write your keywords, Title, Description well enough, then Google didn’t recognize you that way. For example, the title “Wonderful life” for a store that sells curtains is very vague and very difficult to break into search engines with it. The more accurately you write keywords in ads, the higher the chances of getting to a site with related topics. Of course, a lot depends on the money you are willing to pay.
How to increase CTR and what factors affect it?
1. A website, a blog similar in subject matter to your ad is already 50% of the success of a good CTR. This time. Any person understands that the announcement of the “SEO specialist” will be relevant for website promotion, and not on a dating site.
2. Consider which target audience you are addressing (country, gender, age, etc.) These are two.
3. Try to objectively assess the specifics of the product or service. Perhaps this is a narrowly focused and expensive product, and even low click-through rates are normal. It's three. Remember! CTR is not your customers yet, but those who are interested in your product or service.
What is CTR in the eyes of an advertiser?Context advertising is a call to action. It is recommended to start the ad with verbs: do you want? looking for? At the same time, do not forget about conciseness. If the query you're buying for a particular ad is low-frequency on the content network, then don't expect high traffic fromcontent in a short amount of time. On the other hand, buying out low-competitive requests is an opportunity to optimize the budget. Optimizing your site for “expensive” in terms of cost per click is the way to increase the income that you receive from placing contextual advertising.
What is CTR through the eyes of a webmaster?
CTR for a webmaster is an opportunity to increase income when paying for user clicks on links for a certain period of time. They are placed within the contextual advertising block. CTR increases due to the correct placement of the block. An effective method of increasing the income of a webmaster with the help of contextual advertising is the filtering of sites that place ads. This can be helped by special resources that determine the most frequent queries that users follow. To do this, it is enough to optimize the content on the site for them without promotion. As a rule, the most successful requests are those related to the subject of the content.
