A domain for a website is like an address for a house. It contains the exact coordinates of the place where the Internet resource is located. The zone itself is called the first-level domain, for example,.ru,.com,.net,.org and others.
These addresses are considered the most popular and there are practically no free places left, at least with beautiful names. Recently, webmasters have been paying more and more attention to the.su zone, which is almost completely free.
Interestingly, the price is almost identical to the well-known.ru. Questions arise regarding whose domain.su is, what are the registration conditions and where did it come from.
Domain History
It was officially registered in 1990 by the state of the USSR, on behalf of the UNIX Users Association. SU is an abbreviation for Sovet Union, which means the Soviet Union. It is interesting that a year later the huge country collapsed and the established states registered 15 private Internet addresses of the first level.
If the USSR no longer exists, then whose domain is.su? It turns out that it belongs to a non-existent state, although Russia has all the rights to it. Today they came up with another meaning for it, which can becomepush for webmasters and increase the number of registrations.
The domain in the.su zone is designed to unite the information space of all CIS and B altic countries. Moreover, since 2002, free registration has been officially opened for owners of large companies and trademarks.
Approximately six months later, in 2003, all restrictions were lifted and it became possible for everyone to register. In the first 2 days there was a crazy demand for domains. The number of applicants was 10 times more than 6 months before.
Some Features
According to many experts, the main reason for the lack of popularity is a very high price. The promotion of the idea pursued by the.su domain zone, the description of the domain zone, and other attempts to attract attention could not move the situation forward until the cost of one address fell to $20. Only at that moment did the intensive growth of registrations begin.
Further policy of price reduction and promotion of the domain zone has led to a significant increase in interest from both individuals and large companies. Today, with this address, you can find a lot of high-quality Internet resources.
Since 2008, it has become possible to use Cyrillic characters for registration. This option seemed attractive to many organizations, so they quickly bought beautiful names.
Further, in honor of the 20th anniversary of the domain, the price for registrars will be significantly reduced, and therefore for the end user. Number of registrationsdoubles every year, more than half is accounted for by the registrar RU-CENTER, popular in Russia.
The difference between the SU zone and RU
If we take into account that both addresses belong to the Russian Federation, then a natural question arises as to what is the difference between.su and.ru domains. At the moment there is no significant difference.
Both addresses belong to Russia and have approximately the same prices. They are even slightly consonant and look interesting. The only significant difference is that there are practically no attractive free names left in the.ru domain.
If during registration you try to find out in the.su zone whose domain is the one that you invented, then most likely it will be free. Only large companies have bought their domains, most of the others are free.
Register
This process is no different from those in other zones. After the opening of the general registration, anyone can do this. To get a.su domain name, you need to contact the appropriate registrar and check if the address of interest is free.
Next, you need to apply and pay the cost for 1 year or more. After all these procedures, you need to go through identification. In most cases, it is enough to provide a scanned copy of your passport.
Reviews about the domain in the zone SU
Most of the comments and reviews boil down to the fact that this domain has no future and, most likely, may eventually disappear. You can observe some kind of aggressive companyagainst this address.
Of course, there are those who say that the domain is practically no different, and talk about a positive buying experience. But how do you know who is telling the truth and who is not?
It is enough to enter the name of a well-known Russian company or brand in the address field, indicating the SU zone, whose domain is registered there. These are real firms with legal addresses and other things. It is unlikely that they would waste time and money on a dummy.
Should I register a domain in the SU zone
Opponents of this address argue that the user will make a mistake when typing the domain in the browser and enter.ru instead of.su. Because of this, there may be problems with customers.
But who in the 21st century enters the address by hand? According to statistics, there are about 5 such people for every thousand visitors. And if the brand is well promoted and recognizable, then this number decreases to 1 random.
The main traffic comes from search networks, bookmarks and mail, so this argument is not valid. Others argue that the SU zone will not be promoted and promoted normally in Runet.
Without further comment, you can just look at the sites in this zone and see that many have tens of thousands of potential customers and make very good money.
Already now, the trend of registration has increased significantly and in the coming years it will only grow. Experienced webmasters advise to take "delicious" domains while there is something to take.
Does a domain in the SU zone have a chance to be promoted
In terms of process mechanics and attitudesearch engines to this domain, there are no obstacles. "Yandex" equally treats all sites made for people and filled with useful content.
If you do not use the so-called gray methods of promotion, then you can not worry about the future of the Internet project in the SU zone. In addition to the site itself, you can register domains for cybersquatting.
The bottom line is buying up attractive names and reselling them for a higher price. Such an address can go for $10,000, and this is far from the limit.
Having a decent amount, you can massively buy the most attractive and promising options, and then expect potential buyers. To increase the likelihood, you can create a special locomotive page with the necessary information.
