Business card is perhaps the most common type of printed matter today. Its functions are dual: informational and advertising. The perception of potential customers directly depends on the appearance of the business card. If it is made on high-quality materials, very presentable, then it has every chance to be remembered by the person to whom it was offered. Business cards that look expensive and solid, with an interesting design, create the image of their owner. After all, we all know that "they are met by clothes." In addition, a business card should include basic information: last name and first name, if the business card is personalized, information about the company, contact details, advertising slogan.
Characteristics of the Russian business card
The standard business card size in Russia is 90 x 50 mm. It must be said that the European standard is somewhat different and is 85 by 55 mm. The size of a business card for printing, used in Russia, is very convenient, since 24 business cards fit on an A3 sheet. This allows you to use consumables economically.
Russian business card size standard is notalways taken into account by customers. Those of them who want to stand out, show originality, order non-standard sizes. Let's see what problems can arise because of this?
Firstly, reconfiguring printing equipment to print business cards larger or smaller will significantly increase the cost of the order. And increasing costs where it is quite possible to do without it is at least unreasonable.
Secondly, the location of the main material on the business card must correspond to certain proportions. When changing the size, both in the direction of increase and decrease, there is a violation of the laws of the location of the information material. Because of this, business cards look ugly and even ridiculous.
Thirdly, the main storage place for business cards is special haberdashery products called business card holders. In our country, all the compartments in them are made to fit “standard” business cards, that is, 90x50 mm. This means that there is a high probability that non-standard business cards will not be at hand with a potential business partner if they do not fit in the cluster.
How about in Europe?
The European business card size standard, as already mentioned, is slightly different from the Russian one. The order of such business cards is justified for cooperation with foreign companies, advertising of goods, works and services abroad. Foreign partners will be pleasantly surprised that the business cards of a Russian company are made according to European printing standards, for ease of storage anduse. This will definitely play a positive role in the deal.
Thus, for a serious, dynamically developing business, business cards are a top priority. It is better to choose a business card size standard Russian (90x50mm) or European (85x50), especially for entering the international market. The originality of the design of business cards is best expressed in the color scheme and the location of the details.
