Almost every day, advertising catalogs, flyers, leaflets fall into our hands. They are distributed on city streets, busy intersections and in supermarkets. Such an abundance of advertising is tiring, and often most of the flyers go straight to the trash can.
However, for a business owner trying to increase the visibility of their product or service, it is very important that every penny spent on advertising ultimately brings profit. But how do you make the money spent on flyers work?
Goals and means
So, the task is to get as many consumers as possible interested in an institution, product or service. To do this, each advertising message must unmistakably speak about the profitability and uniqueness of the offer. In addition, you need to address directly to your target audience. Then the number of failures is minimized and the money will stop going down the drain.
The easiest way to disseminate information about the company was, is and will be printing products. The cost of such services is significant.lower than television and radio advertising. In addition, the customer can choose distribution locations, thus controlling the audience.
Flyer vs Leaflet: What's the difference?
We can safely say that these two advertising media are different both in form and content. The advertising flyer is printed on sheets of small format (sheet A4, divided into three parts). When choosing paper, preference is given to high-density material. It makes flyers attractive and allows them to retain their original shape for a long time. In terms of content, the leaflet may provide general information or contain some elements of the catalogue. At the same time, mainly goods are advertised.
While a flyer is a way to announce a promotion or a new service. Often it contains information about mass events, concerts, seminars of famous people. It provides information about the place and time of the event. Often the flyer is used as a discount coupon or lottery ticket.
Attractive flyer
This is the key to the effectiveness of an advertising campaign. A small, colorful flyer should make you want to keep it and read it, and the message it contains should be clear and concise.
Proper flyer design must comply with the following rules:
- Information should be logically arranged in the direction of natural reading: from left to right and from top to bottom. All the most important is indicated in the upper left. Bottom half of flyer onlydetails the message.
- All text should be easy to read and understand. Do not use long sentences and difficult words to understand. Please note that you can read the message on the go or in transport. A person from the very first seconds should see useful information on the page.
- All images and text should not merge with each other and require additional effort when reading. The most eye-friendly option is black letters on a white background (or slight deviations in colors), while white on black quickly tires.
- The flyer must contain interesting and attractive illustrations. They need to fill almost the entire first (main page). Text messages can be placed on the back.
- You need to put an interesting and profitable offer in the title. According to statistics, everyone reads the cap. For the person who accepts the flyer, this will be an additional reason to keep the flyer and carefully study the contents.
- The content of the flyer should encourage the consumer to visit the store, event, service center or company website. Each promotional material must contain the contact information of the enterprise, otherwise all promotional activities lose their meaning. The consumer simply will not be able to buy a product or use a service, even if he is attracted by the activities of the company.
Struggle against competitors
Unfortunately, it is not at all easy to correctly submit advertising material and hand it into the hands of a potential consumer.enough. The flyer is not a secret weapon, its effectiveness has long been known, and competitors can also use it.
In order for a person to save exactly your flyer and then take advantage of the company's offer, you need to place in it something that will cause maximum interest. For example, if you are advertising a children's creative studio, you can place a diagram of a simple craft on the back of the flyer. Every mother will keep such a sheet, and in the process of home creative activity, many will probably have the idea to come to the advertiser's studio for at least one lesson.
Honesty is the key to success
You can not deceive the expectations of the consumer. Of course, a discount flyer is a reliable means to attract visitors. But if, for example, a restaurant advertisement indicates a discount on the entire menu, but in fact it is provided only for soups and salads, and there is no such clarification in the text of the flyer, the visitor will be disappointed. Such advertising will only alienate the customer.
The rules for submitting advertising material are quite simple. Don't forget them, and the distribution of flyers will certainly bring the desired effect.
