David Ogilvy, famous founder of the Ogilvy & Mather advertising agency, professional writer of advertising and presentation texts, one of the most successful advertisers of the 20th century. Professionals in the field of advertising market research acknowledge that he is the "father of advertising", as his ability to present a product to the public in an easy way, while also developing a cliché for the development of all advertising, is unique. In 1962, the famous Time magazine called Ogilvy "the most sought-after wizard in the modern advertising industry."
David Ogilvy: biography and the beginning of the road in advertising
The future "father of advertising" was born on June 23, 1911 near London and was the youngest, fifth child in the family. From early childhood, David was preoccupied with the problem of earning money. But the parents believed that the young man needed to study. David Ogilvy did not have a higher education. In 1984, answering a question from his young nephew aboutthe need to study at the university, he gave several different points of view, giving the young man the right to choose. Society needs leaders - he believed and argued that a successful career can be made without obtaining a diploma. He came to this conclusion after studying briefly in Edinburgh and Oxford, but soon began to work and abandoned the idea of pursuing an education.
In the 20th century, advertising was extremely popular. Gradually, advertising became one of the leading ways to conquer sales markets. However, the advertising industry, like many other industries, needed to be managed, ideas were needed, it was necessary to be sociable, a talented organizer, to be able to feel the consumer subtly, to know what society wants, what it pays attention to, what it “breathes”. Of the hundreds of thousands of people in the advertising industry, few specialists had the ability to present the product correctly. The now elderly David Ogilvy self-critically described his entry into the advertising industry: he was unemployed, inexperienced, uneducated, already a respectable age, knew nothing about marketing and had no idea how to write advertising texts. But there was an agency that took a chance and hired him.
Advertising career
And three years later, David Ogilvy knew almost everything about advertising, he became the world's most famous advertising writer, advertising agent and manager. Today, until now, his ideas determine the course of one of the largest advertising agencies in the world, and also influence the formation of new generations of advertisers. David's advertisementOgilvie was not only easy to maintain, but also became part of the culture and set models for the future. He was able to intuitively find the best methods to sell products. His services became highly valued, and any advertiser could envy his career.
What should be the person who makes a successful advertisement?
According to David Ogilvie, whose biography is connected with advertising, for success in this field of activity, one must have such qualities as self-criticism, leadership skills, an analytical mindset, and creativity. It was this set that helped David Ogilvy make a career in this industry. Life experience and natural writing talent not only pushed him into the advertising business, but also encouraged him to write advertising texts. In fact, he became the first famous professional copywriter. David Ogilvy understood advertising much more than others and knew how to find the details that make it successful and promising.
Ogilvy & Mather and its clients
In 1948, David Ogilvy opens the agency Hewitt, Ogilvy, Benson & Mather. The agency does not have a single client at the time of opening and consists of a couple of people. However, in just a couple of years, the company has become a recognized leader in the advertising services market. The annual turnover of the agency began to amount to more than ten billion dollars, and the head of the company was recognized as America's greatest copywriter. The advertising agency Ogilvy & Mather was created on professional principles that fully reflected the life experience, vision and ideas of David Ogilvy himself. He wasa born salesman, understood that advertising must first of all sell, and knew many tricks and tricks that increase sales. In a fairly short time, David Ogilvy took a strong place in the advertising industry. Ogilvy &Mather's clients over the years have included Schweppes, Rolls Royce, DHL, Coca Cola Company, IBM, The New York Times, Adidas and many others.
Ogilvie's guide to the world of advertising
All his knowledge, the entire fund of advice on advertising and its successful creation, the great advertiser outlined in his works, which were included in the golden fund of world advertology and American culture. With the help of David Ogilvy's many tips, the product not only sold, but also became fashionable and popular. The most valuable and important for any novice advertiser, copywriter, is the book "Revelations of an advertising agent." This work has been translated into 14 languages of the world, its total circulation is more than a million copies.
Today, every novice advertiser should read this book at the start of their journey into the profession. Ogilvy in it reveals the secrets of the advertising world, makes it clear how to win customers, talks about what distinguishes a good selling text. The book will also help those who have not fully decided who they want to be in this life, to understand whether the profession of an advertiser is right for them. David Ogilvy candidly talks about all the advantages and disadvantages of this profession.
