Meta-tag Title: purpose, correct entry, filling, verification and recommendations

For the user, they are mostly not visible - they contain information intended for search engines and robots, with their help, the developer tells the system what information is contained on his page. The only visible meta tag is Title. This is the title of a website or page, which is of great importance when ranking pages in search engines.

Why you should pay attention to the Title tag

Because search engine robotsindex the HTML version of the page, including its service content, you can not ignore the Title meta tag - filling it correctly will help you get to the top search lines, and also make it easier for the user to work with the site.

This meta tag is technically a separate tag, which distinguishes it from Descriptions and Keywords - it has a closing and opening part, with the syntax:

It is visible to the user and its content is displayed in the top tab. If you move the mouse cursor over it, you can see a detailed description, that is, everything that we have placed in this tag. This is very convenient for the user if several tabs are open in the browser at once.

Also, this tag will be shown in the search results itself as the title of the site, so it should not contain any "garbage" elements that interfere with normal perception.

Filling out the tag

In order to successfully place a link to a page in the search results, you need to know how to write the Title meta tag correctly, and what information should be included in it, and what will be superfluous.

For starters, you should know that the content of this tag directly affects the page ranking in the search engine results, and together with the Description tag, it allows the search engine to generate a snippet - the text that the user sees when browsing the search pages.

Rules and guidelines

The following basic rules can be deduced asfill meta tag Title:

1. It should be directly related to the subject of the resource.
2. It contains the main keyword related to this site.
3. It is important that the information provided in the tag be easy for the user to understand - it should not contain unreadable text.
4. The Title meta tag should not be the same as the main H1 titles located on the web page.
5. A separate Title tag is created and populated for each page.
6. The optimal length of this tag is no more than 70 characters. You should not greatly exceed this volume, because in this case the search snippet may not be displayed correctly.
7. You shouldn't overload the tag with keywords - oversaturation with keywords negatively affects the readability of the text and prevents the site from climbing high in the search results.
8. There should not be too much information - we will tell you what data to enter when filling out the tag.
9. You need to pay special attention to the uniqueness of this tag - its absence prevents the page from getting into the top search engine results.

Let's take a closer look at the main points and decide how to correctly fill in the Title meta tag.

Information contained in the tag

In order for the tag to work correctly for ranking pages in a search engine, you need to consider what information will get into it.

Be aware that information will be displayed differently in different browsers, so it's best to limit yourself to the optimal content length. The data will match the user's main queries, so the keywords should be the main ones, and the content should be left as concise as possible, but concise.

The main components that the meta tag should contain Title:

1. Name of the service or product you are offering. It is desirable for him to be located at the very beginning.
2. The block responsible for the conversion is a kind of call to action for the user. It can contain words such as "purchase", "watch", "download" and the like.
3. Location - where the product or service is located geographically.
4. Directly the name of the company or service provider - it is better to place it at the end of the description.
5. Dots should not be used in the tag, and if you need to use such a punctuation symbol as a dash, it is better to replace it with a colon, this way you can use one extra useful character.
6. To separate semantic blocks of text, a vertical bar is used within the meta tag. It will look something like this: "Making furniture for the home is simple and affordable | Do-it-yourself furniture" (it is written without quotes in the tag itself).
7. Do not put a dot at the end, but you can use an exclamation mark if the text logically contains some kind of call to action or is expressive.

In order to figure out which keywords are better to add to the Title tag, it is best to use services from Google and Yandex - Google AdWords and"Selecting Yandex words", respectively.

Meta tags for product descriptions

It is often necessary to write meta tags when compiling product description cards, for example, in an online store.

When filling in the Title and Description meta tags for a product, it is better to adhere to the following recommendations:

The Description tag indicates the main content that shows the search engine what this page is about. It also makes up a snippet.

Specify a separate tag for each product page, for example:

These two tags will be located on different pages for each product separately.

The same principle applies to different numbered pages of the site.

Title and Description meta tags must not match.

For products, tags are formed from the most common queries for search engines that occur most often.

They must be specific and true, that is, display exactly the product that is stated in the description.

When describing products, it is especially important to understand how to write the Title meta tag correctly, because in this case the description should be as brief as possible, but reflect the main essence, otherwise this may negatively affect the conversion.

For a template for a product card in an online store, you can take the following design:

Title: Product name and short description on the card + price + location

A few words about other meta tags

SEO optimization involves several basic meta tags that open up opportunities for page promotion in search engines. These are Title, Keywords and Description meta tags. They are also placed in a block in the body of the html document.

Title we have already considered - it directly sets the title of the website in search engines.

Description contains a description of the information on the site and is responsible for compiling the snippet. It is important to remember that the snippet (a brief description of the site directly in the search engine) will not be static, it will change depending on the system and the search query. Its main purpose is to interest the user to go to the site you need.

The Keywords tag contains a list of the main keywords that are located on the page you are looking for. With its help, the search engine issues the site in the appropriate issue for the necessary queries.

Next, let's look at how to correctly fill in the Description, Keywords and Title meta tags so that the site has an effective conversion in search engines.

Filling out the Descriptions tag

As already mentioned, the main task of this tag is to form an attractive snippet for the user that will encourage the user to go to the desired site.

This tag is located in the same place as other meta tags, in the tag and has the following syntax:

When filling out this tag, it is better to follow the following recommendations:

1. Content should be concise butwhile being as readable as possible. It is best to express the main point in a summary of the main information of the page, dividing it into several simple sentences, or to place a greeting that entices the user (this is best placed on the main page of the site or the author's blog).
2. The description in the tag must fully match the content of the site.
3. You need to achieve maximum uniqueness of the description, otherwise the site will not get to the first pages of search engines.
4. The presence or absence of keys in this meta tag has little effect on the content of the page, unlike the title meta tag, where they must be specified without fail.
5. Place the most important data closer to the beginning or middle of the description, because the form of displaying the snippet may differ in different browsers and search engines, and in some cases the last few words are cut off, so the user may not get any important data.

Let's move on to the description of the rules for filling in the Keywords tag.

How to fill in the Keywords tag

This tag contains the main keywords for which the site appears in the search results. It will look like this:

This tag used to have a big impact on search engines, but this has led developers and SEOs to abuse it by inserting keywords that have nothing to do with the content of the site to rank their pages high. Because of this, over time, Google has abandoned the use of information by its search robots,related to this tag, but such a large search engine as "Yandex" still ranks sites for this tag. The degree of its influence is not so great, but it should not be completely neglected.

How best to fill in this tag:

1. Don't use too many keywords - the ideal number would be between 3 and 15.
2. Single-word spam is not welcome, keys must be different.
3. It is also important for this tag to keep track of the uniqueness of the written content.
4. This tag is not used for pages containing service information that are not intended to be ranked by search engines.

Having considered all the main meta tags that affect the position of the site in the search results, let's return to the Title tag.

Example of correct meta tags

To get an idea of what exactly the final result should look like in the body of an HTML document, let's look at an example of the Title meta tag in use along with other meta tags.

As you can see, in the Title we have moved the title, which gives the basic information about the service provided, logical blocks are separated by a vertical bar.

The description (Description meta tag) contains the text that will be placed in the corresponding snippet on the search results page. It includes reliable data, is not overloaded with unnecessary information.

The last meta tag contains the main keywordsseparated by commas.

In closing

So, we have considered the basic concepts that will help even those who have not previously encountered website promotion and SEO optimization to prepare their site for uploading to the network and ranking by search engines.

Given our recommendations, you can achieve good results, and the page will be able to get on the first pages of search engines.