Every novice webmaster who decides to create a website should be able to work with a variety of services, programs and applications that expand the possibilities and move it in the right direction. One of the basic services that you need to study is Yandex. Webmaster. To connect the site to a search engine, to receive data on indexing, attendance and other statistics, you need to go through Yandex verification. Let's figure out what it is and how to work with it.
Why is verification necessary?
Verification in the service primarily involves providing functionality to the site owner. That is why you are asked the rights to own an information resource or an online store. This approach will avoid the following problems:
- Third party resource management by outsidersface, work with commercial data.
- Illegal collection of information, theft of statistics, work with SEO queries.
- Removal of pages on the site in the search results, changes in crawl and other negative points.
The harm from such access can be enormous. That is why Yandex needs confirmation of access to your web resource. You should take care of security yourself, do not transfer personal data. You can grant temporary access rights for the work of specialists.
Main methods of Yandex verification
Currently, Yandex offers several verification options. Each differs in specifics and is accompanied by a number of significant features.
- Meta Yandex verification. It is considered the most popular and simple solution to the issue. To achieve the task, you need to get a meta tag with a unique key. The presented code should be inserted into the block, after which the rights must be confirmed on the site.
- Yandex verification DNS TXT is another solution that is carried out through the hosting where the site is attached. You must add a unique code to the text file and save it.
- Placement of an HTML file that is downloaded directly from the rights verification page and uploaded via FTP to the root directory of the site.
The first option is considered the most optimal solution, which is due to the lack of the need to work with hosting, you needjust a shell of a web resource. Alternatively, you can use special plugins, widgets and other helpers, depending on the site's CMS.
Wordpress site verification through plugins
Yandex verification is easily carried out on WordPress sites, provided that specialized add-ons are installed. A good example is Yoast SEO, with which you can set up verification in a few clicks. To carry out the procedure, you just need to get an individual key, which is taken from the link and inserted into a special field opposite the "Yandex. Webmaster Panel" position.
After that, we confirm the data directly on the page where the code was taken from. It is important to note that such a plugin automates the process for Google Webmaster and Bing. Yandex verification will not be difficult to pass if you follow the recommendations that are presented in the Yandex webmaster. A systematic and unhurried process will lead you to the desired result.
