Once upon a time, at the dawn of the RuNet, when, in fact, the number of sites in the Russian-speaking segment was measured in hundreds, Rambler announced itself. The search engine, which was one of the first we had, but which was waiting for the collapse. Now Rambler is a media portal. Why did this happen? Let's try to understand the topic.
"Rambler" (Rambler) - what it was and what it is now
It must be said that "Rambler", a search engine of good quality, appeared a year earlier than "Yandex" and Google. But in 2011, an agreement was concluded between the giant Yandex and the fading Rambler, according to which, from now on, searches on the mega-portal were to be performed using the Runet mirror and, more specifically, Yandex itself.
Earlier, Rambler employees considered the option of cooperation with Google, but the Russian-speaking "sworn friend" managed to make a better offer. Since then, since the summer of 2011, Rambler is a media portal that searches for evennot their native rambler search engine, but a competitor's search engine. You can verify this by looking at the completely identical results for search queries.
The story of Rambler's birth in the scientific town of Pushchino
If we talk about how Rambler was born, what was the reason for the birth and development of the Internet in Russia, then here is a brief summary of history. As you should be aware, the internet was originally developed by the US military and then spread to academia. So, in the early nineties, in the small scientific town of Pushchino, one of the first dedicated lines was laid, connected to the Internet through Moscow. Literally by their own efforts, some enthusiasts, wishing to receive news from the scientific community directly, managed to lay a cable to Moscow. In 1991, the Internet was just beginning its triumphant march. Runet actually did not exist yet. Only in 1989, the World Wide Web WWW was created, and enthusiasts from Pushchino had already done a lot of work. At the same time, even within the entire Internet, they were a very significant unit. Quite a logical conclusion to the Internetization of the scientific community was the writing of the engine of your personal search engine.
Further development
Dmitry Kryukov, a programmer from Pushchino, successfully coped with the task of writing a search engine in a few months. In the fall, in 1996, the rambler.ru domain was acquired, and already in October the site and the search engine became available.users. Until 1997, when Yandex appeared on the horizon, the prospects for Rambler were very grandiose. He was practically the first and sole leader of the search. And although at that time the number of sites in Runet was in the hundreds (if not dozens), but the prospects for "Rambler" (which means "tramp" in German) were very bright. If only we could keep them.
"Rambler" - what happened? Or what is the reason for the collapse?
According to one of the experts, the thing is that the main developers of "Rambler" left the management team. If, for example, in the same "Yandex" in leadership positions there are those people who stood at the origins. So to speak, this is their child. Then the developers of "Rambler" in the course of some ups and downs were forced to give up their places to sponsors. As a result of all this, a situation has arisen when managers, seeing that the indicators are falling, go to the management and ask for two or three million for promotion and advertising. If there were people in the executive chairs who understood the issue directly, like Yandex did, then the money would come immediately. But since for people who are far from the question, these are only superfluous, illusoryly justified expenses, they inform the managers to come in six to eight months and then the issue will be resolved. Unfortunately, too much time has been lost in these six to eight months. And since the situation was repeated more than once, then, of course, under the conditions of such management,Rambler could not stay in the top of competitors.
"Rambler" - media portal
Together with the decision to stop development of the search engine, the owners made another change in the logo. The media portal, the status of which he acquired, literally demanded changes in the spelling of the logo ("Rambler"). What has been changed? It was decided to change the font of the title from Latin to Cyrillic. In fact, such a decision has been brewing for a very long time and, one might assume, has matured in the end very late.
What services does the Rambler (media portal) now include? Oh, there are actually a lot of them! Services that include "Rambler": photos, news applications, mail. In addition, there are many side services. These are Rambler. Games, Avtorambler, and Rambler. Finance. The first service is a game project that you can visit online or download all sorts of games to your personal computer or mobile phone. "Autorambler" is dedicated to automotive topics, advice on choosing and caring for a car. Rambler. Finance scans and displays the most interesting facts and news from an economist's point of view. All kinds of exchange rates, stock reports and any analytics. In addition, there is also, for example, "Rambler. Radio" - an application that allows you to listen to radio stations directly online.
One of the most successful services
However, there is one service from Rambler, whichappeared at about the same time as their search engine, but is still in some demand when compared with similar services from Yandex and Google. We are talking about the Rambler Top 100 rating. This service provides a free traffic counter and, on its basis, builds the top Runet sites, subdividing them into categories, of course. At the same time, the appearance of the Rambler top 100 rating was not thoroughly rebranded by the media portal, and therefore it may not look as pleasant for someone as we would like. The method of monetization in this system is such that in return for installing the counter, several small banners will appear on your site. And at the moment it causes bewilderment, as well as questions about the seriousness of the Rambler project.
A media portal, after all, is not what was expected at the dawn of its development. However, fate developed in such a way that it was this fate that befell the Rambler. What happened to the project? The answer is bad leadership. It must be the fault…
