PR, or “public relations, PR”, translated into Russian means “public relations”. That is, these are actions that arouse the interest of the target audience in your name, product or service. The traditional building of such relationships is media advertising, which is not easy to get into, but there are other loopholes for gaining a big name and popularity for your business, so let's take a closer look at what PR is and how to get rich with it. Today you will learn what advertising technologies are used in the world and find your own comfortable way to promote goods and services.
What is PR?
Advertising is considered the world's first way to control human consciousness and actions. This is no longer a secret, and the power of such suggestion is used both for peaceful purposes and for selfish purposes. We hope that you belong to the first category and that your activities will bring people only goodness, even more freedom and a solution to their problems.
What is corporate PR?
Advertising, which is carried out by a group of "PR people", is aimed at acquiringthe popularity of a particular company or brand. In case of failure, advertisers will receive all the bumps. But if the PR campaign brings the expected success, then all the gold of victories will go to its leaders.
What is event advertising?
Next, consider what PR events are. No event will come true if it is not covered with advertising. If you want as many people as possible to come to your event, hold a promotion in advance that will notify the largest number of citizens about your idea. There is an opinion that if your event was not mentioned in the media, then it also, consider, was not. Therefore, try to ensure that not only there are a lot of people at your event, but also journalists are present. The same applies to the Internet. Get your case mentioned, and read on to find out how.
PR technologies
There are 6 main ways to attract the attention of the target audience.
- White PR. Another name is “transparent PR”. Uses real facts, shows everything as it really is. Widely used abroad, but still considered ineffective in Russia.
- Black PR. Uses the principle “I came, I saw, I denigrated”. Here, as in war, all means are good, according to experts in black PR. They are used mainly to inform the public about scandalous events in order to harm a competitor. One of the methods of black PR is to make a statement allegedly from a competitor, issue leaflets on his behalf, publishinterview allegedly with him. This type of PR is also called "custom-made", since media employees are paid for such publications.
- Gray PR. Same as black, but not customized. That is, no one pays for it on purpose, the event is simply covered as it is. However, such information, as a rule, carries a lot of negativity and provocations.
- Bloody PR. The public opposes such a definition, considering it incompatible with advertising and journalism, but terrorists use such cruel methods to gain worldwide popularity that it cannot be called anything other than bloody PR. The principle of action is to kill as many people or politicians as possible, and then declare that “we did it, be afraid of us and fulfill the conditions.”
- Military PR. The impact of information on a potential adversary of the state, as a rule, during hostilities. Propaganda and counter-propaganda among soldiers and officers. There are special units that carry out such PR, but in our country they do not advertise their activities, while abroad such structures, on the contrary, operate openly.
- Yellow PR. Clarification of the situation with the help of social plots. Someone calls this method an attempt to become famous with the help of a scandal, inflating the event to a sensation and introducing the population into confusion, confusion, surprise.
Internet PR campaign
This technology is suitable not only for online promotion, but also for a regular campaign. But today we will focus our attention on Internet technologies for attracting the attention of the targetaudience.
Such an event involves 3 steps:
- Development of a PR campaign.
- Carrying out a PR campaign.
- Analysis of the effect of a PR campaign.
Suppose, if you need to promote a certain product, then you should decide for whom it is intended, indicate the benefits, create professional, unique content based on this data and think about how exactly you will cover the product on the Internet or in the media.
Sometimes a PR campaign is better than the product itself, but this is the art of creating popularity by influencing the minds of others with your intellect. We wish you to cover only high-quality goods and services that will be easy to promote to the target audience. And let your work be valued according to the profit that it will bring to your customers.
