Now humanity is quite dependent on a variety of printed products, and most often we do not notice it at all. No one thinks that without print, advertising will not be able to fully function: shops and cafes will not be able to issue receipts, schools and universities will be left without living textbooks, and literature will remain only in electronic form. And this is only a small part of our life, which would change radically if the concept of printing or printing in general disappeared.
What is typography anyway?
The meaning of the word printing house is very simple: it is a firm or a company that produces printing products. To be more precise, this is an enterprise whose main task is to type and print a variety of publications. In an average printing house, a client can order any printed matter from business cards to large-circulation glossy magazines. Moreover, you can order either only printing, or printing along with the preliminary development of the products themselves. In other words, you can come to the printing house with a request to print business cards for you, or you can order the design of these business cards from scratch and print them.
From the history of the printing house
The first printing house in Russia was called the Moscow Printing House, and it was founded back in 1553. We can learn about it thanks to Heinrich von Staden, who mentioned the printing house in his notes. The first dated book here was The Apostle, published in 1564. The first printing house can also be proud of such publications as the Gospel, the Ps alter, the Triode in color and many others. This was the beginning of the history of book publishing, which at the moment, unfortunately, is starting to die out, unable to compete with e-books, publications and advertising.
What are printing businesses?
Quite often, a printing house is an enterprise where not so many types of products can be offered to customers. And this is quite understandable, given the fact that professional equipment for printing certain types of publications costs a lot of money. For example, to print the circulation of good magazines, it is best to use a web offset press, the cost of which is usually only for really large companies. For this simple reason, there are very few one-stop companies that can produce just about any print or graphic art product.
The most popular printing companies are digital salons and offset companies. As a rule, they are engaged in small-circulation publications and can print their printed products relatively inexpensively.
What services can a printing house offer to its customers?
As already mentioned, typography isa printing company. And as we all know, printed materials are still considered one of the main ways of advertising. Therefore, first of all, among the services of printing companies, it is necessary to name the printing of advertising products. All printing houses in Russia will be able to offer you such types of promotional products as brochures, flyers, leaflets, booklets and catalogs. It is worth saying that this list is actually much longer: here you can add diaries, notebooks, folders, bags and other similar products with special company logos or inscriptions. This is not only a very effective way of advertising, but also a great way to show the good status of the company, because you will have a range of products with your name.
Printing services in Moscow
It would seem that typography is already an endangered art, because almost everyone prefers electronic publications. But in fact, printing services are now in great demand, especially in the capital. Finding the right printing company for you doesn't require any special or complicated paths. All you need is the phone numbers of the printers, or even better, their email addresses. An even easier way is to find the website of the printing house you are interested in and find out everything you need there. In addition, most companies offer their clients online consultations, where you can ask a question that interests you and get an answer instantly.
Why is print advertising still needed?
At the moment more and morepeople are switching to electronic advertising, not to mention literature and communication in general. It really is more convenient and cheaper, so why are they still using printed products?
Firstly, no matter how chic online advertising is, printed flyers or business cards will forever remain a universal way to attract customers or spread information. In addition, although electronic resources are gaining momentum, far from everyone is still “feeding” on them. Printed products allow you to reach almost the entire available audience, while electronic is quite limited in this.
Secondly, advertising printing works very effectively where the work is fixed in a specific area. If you are interested in advertising at a separate location, in a specific area or city, then advertising or disseminating information using printed materials will be simply indispensable here.
The most convenient and useful printing in this context is, of course, offset. A printing house is a place where, with the help of offset printing, you will create an incredible advertisement or informational publication. This is easy to achieve thanks to halftone printing and the ability to print cheaper, but in large quantities. Well, traditional printing is the best suited for products that can be used at exhibitions, for advertising online stores or the classic promotion of some business.
