Today it is impossible to find a single company that would not use the principles of marketing in their activities. Everyone, from the sole proprietorship to the international corporation, promotes their products or services in one way or another, builds relationships with their customers, and builds their image in the entrepreneurial marketplace.
Basics of marketing imply the existence of a goal, mission and strategy for the company. They are not always expressed in the form of written and official documents, but each owner always keeps in mind the way he wants to achieve. To better understand the functions of marketing, you need to go back to the origins and find out what led to its formation.
Marketing Ingredients
If you look closely, the basics of management and marketing are very similar. This happened because of the commonality of the sciences that formed the foundation of their formation. Sociology, psychology and economics form the basis of marketing. Each of these areas have made a huge contribution to the formation of the research work of the relationship between the product, brand, company andconsumer.
Social part of marketing
Relationships in society and its well-being, which are studied by sociology, help marketers understand which product society is already ready for, and which should be delayed. For this reason, there is a constant study of the life of society, its political, economic, religious and moral components. There is also social marketing, the purpose of which is to create a positive image in the eyes of potential customers and consumers. At the same time, its basis is the principle of attracting customers due to the popularity of the company and the trusting attitude towards it on the part of authoritative bodies and people.
Psychological component
The study of the behavioral factor formed the basis of Internet marketing. It is in this way that the user's behavior while visiting the pages of the site is analyzed with particular care, as well as how much the information displayed there will correspond to his ethical standards and ideas. Most advertising campaigns are carried out taking into account the psychological characteristics of a specific target audience.
Economic part of marketing
Marketing, like any science, is subject to analysis. Any event carried out within its framework should give a positive financial result. It is its digital value that forms the basis of marketing in economic terms. To determine the effectiveness of an advertising campaign, economicformulas and postulates.
Thus, the foundations of marketing lie in social relationships, emotional characteristics, and economic benefits. To conduct effective advertising and image campaigns, it is necessary to take this into account. Each owner of the company, guided by these principles, will be able to take the company to a new level, increase profits and win a good name for themselves. The rule is simple: the profit made depends on the satisfaction of the end user.
