Social PR-technologies are the most complex subspecies of public relations methods. This diverse type of PR should not be confused with social advertising, because it has its own goals and ways to achieve them.
If we consider PR-technologies in general, then all their types exist in order to form trust. Specifically, social PR exists in order to build trusting relationships between society and its environment. In general, a peaceful and prosperous life of people within the state is the end result that representatives of social PR are striving for.
Modern PR-technologies in the social sphere are developed through the work of individual organizations or initiative groups. They find the necessary resources to solve existing problems and achieve harmony in social relations. These organizations employ people who are able to seek to improve relations among the authorities, the population, and so on. They try to convey to everyone the best ways out of difficult situations.
Unfortunately, a large number of such initiativegroups continue to think that social PR-technologies are only to convey information about the existing problem to the media. But in fact, building public relations first and foremost means getting feedback. The parties, between which trusting relations should be built, enter into a dialogue, and not just be informed about the state of affairs through the media.
Social PR-technologies are a system of methods of influence of various types, which are used to achieve a specific result through social planning and work with society as a whole. Building trusting relationships between representatives of different spheres of the public is carried out through a variety of work in the areas of management, education, artistic creativity, and so on. Social PR technologies can be created not only artificially, but also in the process of evolution of public consciousness.
In general, two tools are used to achieve the ultimate goal and solve the problem - social space and time. Thus, these PR technologies can be understood as the implementation of an action algorithm. This algorithm obeys certain conditions and thus makes changes to social objects in the process of execution.
The success of a social PR company will directly depend on several factors. First of all, it is important to what extent the initiative group has studied the essence of the problem, the history of its occurrence and the current state of affairs. The next important step isdrawing up a well-thought-out plan of action. And finally, the effectiveness of the work done and how quickly the desired results will be achieved will depend on the degree of coherence of the team. Plus, such organizations should immediately exclude such methods as the use of false information and the like.
