Gone are the days when potential customers found a customer company, product or service mainly through newspaper ads, TV or radio ads. How is search going in the 21st century? A person, thinking: “OK, Google” (Mail, Yandex - it doesn’t matter), sits down at a computer / laptop or picks up a tablet / smartphone and starts browsing the search results for the query of interest. It is easy to guess that those companies that have high-quality sites that are in the top of search results will have more chances to “catch” this client. And the more business representatives understand this, the more serious the competition on the first pages of search engine results becomes.
How to bring the site to the top of the results?
Search engine or SEO optimization of a website is hard work,requiring a significant investment of time and money. When promoting a web resource, you need to pay attention to a lot of things: both the technical side, and the structure, and the semantic core, and filling the pages with content, and, of course, direct promotion to the top of search results.
An SEO specialist who can be safely entrusted with the promotion of his company's representation on the Internet must be a true professional, have sufficient experience, and at the same time be able to show creativity, a creative approach to each of the projects, not letting them "on stream ". Therefore, in many cases, a private SEO-optimizer is a much better choice than big well-known online agencies with a large client base.
Cheap and cheerful?
This is not at all about the fact that by attracting a private specialist for SEO optimization, you can save money. High-quality search engine promotion of the site, in principle, cannot be cheap. And if a private SEO site optimizer offers you something like “cheap and cheerful”, it is better to refuse his services immediately. When promoting a web project, a specialist not only spends time and effort, but also invests serious amounts of money in the work, for example, when building up a link mass. Placing links on high-quality third-party resources is an expensive pleasure, but cheap dubious links can only harm the project. At the same time, professional website (online store) promotion is a serious investment that will bring profit to the business for many years. Here it is worth paying attention to one more point: such investments should bebe considered as a medium-term investment rather than a short-term one, so some patience will be required from the client company. But it will definitely pay off with future expansion of the customer base and an increase in the number of orders.
If you need customers "here and now", you can use such a promotion tool as contextual advertising. With its help, it will be possible to draw the attention of the target audience to the site very quickly, but the cost of promoting the resource will increase significantly. Here you can choose for yourself: slower and cheaper or faster and more expensive.
How much does SEO-optimization of a site cost and is it worth saving?
The cost of site promotion services depends very much on the region and on the subject of the site being promoted. For example, an experienced private SEO generally works with a budget of 30,000 rubles or more. per month. For Moscow, the cost is from 50 thousand, for the northern capital - from 40 thousand rubles. At first glance, it may seem that this is too expensive, but professional SEO optimization and website promotion, as mentioned above, cannot be cheap. Saving is especially dangerous in highly competitive topics. At best, you run the risk of encountering incompetent SEOs, at worst, SEO charlatans, and your site runs the risk of falling under search engine filters, from which it is not so easy to retrieve web resources. The end result is a loss of both money and time. Therefore, it is better to immediately start seriously investing in SEO site promotion once than to redo everything from scratch several times.
